The document discusses strategies for young European entrepreneurs, particularly in Berlin, emphasizing the importance of digital communication, community building, and innovative financing methods. It outlines steps to visualize ideas, engage with target audiences, and gain visibility through online platforms and public presentations. The text also highlights the significance of resilience and resourcefulness when starting a business with limited funds.

2. Let’s take an
example

3. Like many
startups in
Berlin and
elsewhere

4.  of the trends
 of the flow

5. Get the
ideas
from the
crowd
http://www.ted.com/talks/steven_johnson_where_good_ideas_come_from.html

6. Digital
communication
&
collaboration
tools are in
their daily
work flow.
All you can
need…

7. 2010
these smart
YESU*
decided
to adapt a
Business 2.0
idea born in
the USA
*YESU: Young European Start
uppers

8. for all the creators, artists,
innovators with sparkling
creativity, but no money.

9. 7 steps to … multiple choice
Elaborate Make
Get the Check it
a
the Visualize Finance Realize
idea outlook Business work
plan
& last

10. Their perfect
website with
all the tools
You should
Use2 2012

11. 1
① Original or imitation?
Check the
② If you imitate, improve! outlook
③ Make your idea visible first.
④ Meet the target groups.
⑤ Discuss and get feedback.

12. 1. Find the answer on the world wide web
2. Be your own Internet Explorer and SEO.
Investigate!
3. Create visibility: Website, elevator pitch (video,
presentations, slidecast).
1. Create a community: Launch a Facebook page,
go on Pinterest, curate an open blog.
2. Look for events*:
Present your idea/project/ product wherever
you can and spread the word. Harvest the feedback.

13. 3° Create web visibilty for your ideas
visualize
website prototype
an elevator pitch Youtube video
public events and keynotes with cross-
media spreading
virtual and real communities
ideas

14. « If You have no money, You’ll need
 ideas
 an innovative mindset
 many skills
 resilience
 reactivity
 to do it yourself. »
My personal experience .

15. 1
visualize

16. 2

17. 3

18. The strategy 2.0:
① Look for invitation as keynote speaker!
② Record your public presentions!
③ Tag, create your taxonomy!
④ Publish!
⑤ Embed in your site/blog/Facebook page.
That’s
https://www.youtube.com/watch?v=Oc-YsfCSk18

19. Phase 2:
Check your outlook , and then,
Step 1
Step 2
Step 3

22. Elaborate
a
Business plan

23. Financee
Without money, choose
the adequate
legal status:
① no capital,
② a minium of liabilities.

24. Financing Facilities
① Venture Capital
② Founder Capital
③ Loans
④ Crowdfunding
⑤ Partnerships
⑥ Investment
capital
The status « gUG » has many advantages, but some inconvenients.

26. But still a long way to break even point

27. How to survive?
Annexed activities to the core business
based on the team’s knowledge and skills:
 Workshops about crowdsourcing
Make it
 Social Media Strategies work &
 Consultancy Identity 2.0 last
 Coaching of crowdsourcing projects.
 Web know how.

28. CRM 2.0 2.0
.
Keep
in
touch

29. Keeping the
• Web performances.
• Cross bounderie activities.
• Startnext de. goes EU

30. 2 years later
Still
Still
But connected to the flow, to the
crowd and … involved in 21st
century Socialnomics.

31. Another way of
Socialnomics? The
21st solution for
Young European
Entrepreneurship?