European Entrepreneurship 2.1 - How to create a business 2.0 from scratch: Design Thinking - Swarm Intelligence - Creative Commons. Make money and socialize.

2. Let’s take an
example

3. Like many
startups in
Berlin and
elsewhere

4.  of the trends
 of the flow

5. Get the
ideas
from the
crowd
http://www.ted.com/talks/steven_johnson_where_good_ideas_come_from.html

6. Digital
communication
&
collaboration
tools are in
their daily
work flow.
All you can
need…

7. 2010
these smart
YESU*
decided
to adapt a
Business 2.0
idea born in
the USA
*YESU: Young European Start
uppers

8. for all the creators, artists,
innovators with sparkling
creativity, but no money.

9. 7 steps to … multiple choice
Elaborate Make
Get the Check it
a
the Visualize Finance Realize
idea outlook Business work
plan
& last

10. Their perfect
website with
all the tools
You should
Use2 2012

11. 1
① Original or imitation?
Check the
② If you imitate, improve! outlook
③ Make your idea visible first.
④ Meet the target groups.
⑤ Discuss and get feedback.

12. 1. Find the answer on the world wide web
2. Be your own Internet Explorer and SEO.
Investigate!
3. Create visibility: Website, elevator pitch (video,
presentations, slidecast).
1. Create a community: Launch a Facebook page,
go on Pinterest, curate an open blog.
2. Look for events*:
Present your idea/project/ product wherever
you can and spread the word. Harvest the feedback.

13. 3° Create web visibilty for your ideas
visualize
website prototype
an elevator pitch Youtube video
public events and keynotes with cross-
media spreading
virtual and real communities
ideas

14. « If You have no money, You’ll need
 ideas
 an innovative mindset
 many skills
 resilience
 reactivity
 to do it yourself. »
My personal experience .

15. 1
visualize

16. 2

17. 3

18. The strategy 2.0:
① Look for invitation as keynote speaker!
② Record your public presentions!
③ Tag, create your taxonomy!
④ Publish!
⑤ Embed in your site/blog/Facebook page.
That’s
https://www.youtube.com/watch?v=Oc-YsfCSk18

19. Phase 2:
Check your outlook , and then,
Step 1
Step 2
Step 3

22. Elaborate
a
Business plan

23. Financee
Without money, choose
the adequate
legal status:
① no capital,
② a minium of liabilities.

24. Financing Facilities
① Venture Capital
② Founder Capital
③ Loans
④ Crowdfunding
⑤ Partnerships
⑥ Investment
capital
The status « gUG » has many advantages, but some inconvenients.

26. But still a long way to break even point

27. How to survive?
Annexed activities to the core business
based on the team’s knowledge and skills:
 Workshops about crowdsourcing
Make it
 Social Media Strategies work &
 Consultancy Identity 2.0 last
 Coaching of crowdsourcing projects.
 Web know how.

28. CRM 2.0 2.0
.
Keep
in
touch

29. Keeping the
• Web performances.
• Cross bounderie activities.
• Startnext de. goes EU

30. 2 years later
Still
Still
But connected to the flow, to the
crowd and … involved in 21st
century Socialnomics.

31. Another way of
Socialnomics? The
21st solution for
Young European
Entrepreneurship?