Creating my advert
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The document discusses selecting images for an advertisement and digipak that were similar to the album cover. While the cover image did not work well in portrait format on an A4 page, an alternative picture was chosen that still reflected the album. An interior digipak image of a map representing travel was also reused for the ad to maintain that theme.
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Digipack
This document discusses the process of creating album cover designs. It describes editing images to focus on key elements like a gun and blurring backgrounds. Different techniques are tested like removing elements, adding smoke, and placing titles and barcodes. Images are manipulated through steps like making them black and white to emphasize strong areas. The same photos are reused across covers to create recognition through a consistent style and theme while experimenting with effects like pixellation.
Evaluation question 2
The combination of the main product and ancillary texts is very effective. When creating the digipak and magazine advert, the creator used similar dark and eerie imagery and sepia-toned photos from the music video to maintain consistency across materials. This included photos of the main character both before and after "the craziness happens." Fonts, colors, and layouts were also kept consistent to clearly associate all the products and promote the band and song. This unified approach helps audiences connect the different materials and further promotes the music to drive sales.
Question 2
The combination of the main product (music video) and ancillary texts (Digipak and print advert) was effective because it established a coherent and consistent house style that attracted people to the band's individual brand image and genre. Costumes, props, fonts, lighting, and visual themes across all elements used similar laidback, natural, and indie styles to portray continuity and appeal to the target audience.
Spine
This document discusses the process of creating a spine for a digipak album cover. The author experimented with layering and coloring images in Photoshop to create background effects for the spine. However, these were deemed too sharp for the acoustic pop genre. A softer background with golden tones was then created. Label text for the title, artist, and reference number was added using a conventional font. The exposure of the background was increased and text inverted to white to ensure visibility against the colors. The final spine design incorporated these adjustments.
Jaws font
This document summarizes the process of creating a font for a music project. It discusses:
1) Choosing photos from a photoshoot to represent moments in the music video's narrative and editing them for mood.
2) Creating a layered font using cutouts of letters placed over the chosen photos to form the band's name, which will be used on the music project packaging and advertisements.
3) Further editing the letters and photos with effects to match the vintage, indie style of the overall project. The final customized font captures the narrative of the music video.
Question 2 evaluation
The document discusses the effectiveness of combining a main product (a music video) with ancillary texts (a magazine advertisement and album digipak). Initially, using a female model did not properly represent the male artist. Audience research showed that featuring the artist, Nathan, was more appropriate. Photographs of Nathan in the nature reserve setting were used for both the ad and digipak to create synergy and subtly link the texts. Fonts, colors, and editing techniques were applied consistently across products to clearly brand them as being from the same artist.
Visual planning
The document discusses visual planning for a music video. It will use isolated and run-down locations to promote themes of loneliness. Costumes will be in dark colors and casual styles like backpacks and hoodies to fit themes of adventure and make the character more relatable. For casting, Jake Roberts was chosen over Charlie Bolding as he was deemed more conventional for the genre.
Digipak Analysis
The document provides an analysis of a digipak design for an indie folk album. It describes the design elements and artistic choices made for the front and back covers, as well as inside images and CD art. Neutral colors and a handwritten font create a simple, nostalgic aesthetic. Nature imagery and the artist's gaze imply themes of loss and longing. Continuity is achieved through a consistent color palette and typography across all elements of the packaging.
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Digipack
This document discusses the process of creating album cover designs. It describes editing images to focus on key elements like a gun and blurring backgrounds. Different techniques are tested like removing elements, adding smoke, and placing titles and barcodes. Images are manipulated through steps like making them black and white to emphasize strong areas. The same photos are reused across covers to create recognition through a consistent style and theme while experimenting with effects like pixellation.
Evaluation question 2
The combination of the main product and ancillary texts is very effective. When creating the digipak and magazine advert, the creator used similar dark and eerie imagery and sepia-toned photos from the music video to maintain consistency across materials. This included photos of the main character both before and after "the craziness happens." Fonts, colors, and layouts were also kept consistent to clearly associate all the products and promote the band and song. This unified approach helps audiences connect the different materials and further promotes the music to drive sales.
Question 2
The combination of the main product (music video) and ancillary texts (Digipak and print advert) was effective because it established a coherent and consistent house style that attracted people to the band's individual brand image and genre. Costumes, props, fonts, lighting, and visual themes across all elements used similar laidback, natural, and indie styles to portray continuity and appeal to the target audience.
Spine
This document discusses the process of creating a spine for a digipak album cover. The author experimented with layering and coloring images in Photoshop to create background effects for the spine. However, these were deemed too sharp for the acoustic pop genre. A softer background with golden tones was then created. Label text for the title, artist, and reference number was added using a conventional font. The exposure of the background was increased and text inverted to white to ensure visibility against the colors. The final spine design incorporated these adjustments.
Jaws font
This document summarizes the process of creating a font for a music project. It discusses:
1) Choosing photos from a photoshoot to represent moments in the music video's narrative and editing them for mood.
2) Creating a layered font using cutouts of letters placed over the chosen photos to form the band's name, which will be used on the music project packaging and advertisements.
3) Further editing the letters and photos with effects to match the vintage, indie style of the overall project. The final customized font captures the narrative of the music video.
Question 2 evaluation
The document discusses the effectiveness of combining a main product (a music video) with ancillary texts (a magazine advertisement and album digipak). Initially, using a female model did not properly represent the male artist. Audience research showed that featuring the artist, Nathan, was more appropriate. Photographs of Nathan in the nature reserve setting were used for both the ad and digipak to create synergy and subtly link the texts. Fonts, colors, and editing techniques were applied consistently across products to clearly brand them as being from the same artist.
Visual planning
The document discusses visual planning for a music video. It will use isolated and run-down locations to promote themes of loneliness. Costumes will be in dark colors and casual styles like backpacks and hoodies to fit themes of adventure and make the character more relatable. For casting, Jake Roberts was chosen over Charlie Bolding as he was deemed more conventional for the genre.
Digipak Analysis
The document provides an analysis of a digipak design for an indie folk album. It describes the design elements and artistic choices made for the front and back covers, as well as inside images and CD art. Neutral colors and a handwritten font create a simple, nostalgic aesthetic. Nature imagery and the artist's gaze imply themes of loss and longing. Continuity is achieved through a consistent color palette and typography across all elements of the packaging.
Q2
The document discusses how the creator designed various ancillary texts including a music video, poster, and digital album packaging to cohesively relate to and represent the genre, theme, and message of the main work. Key elements like a tree image, dark colors, and themes of loneliness, depression, and suicide prevention were carried through each piece to ensure the audience could connect them all and understand the band and music. Feedback was sought on how effectively the main product and ancillary texts work together to convey the intended meaning.
Evaluation Question 2
The document discusses design choices made for an album digipack and advert. Shots from the band's music video were used on the digipack cover to relate to the album title and to immediately recognize the band. Converse shoes were featured on another digipack image to represent the alternative rock genre. Bold colors and fonts were applied to images based on another band's advert to attract attention in line with the genre.
+ Covers for my digipack
The document discusses choosing a photo for a digipack album cover. The artist considered using self-portraits, as many pop artists do, but wanted something more mysterious since their genre is alternative. They explored using half of a model or dark scenic shots. They liked a photo with a model in shadow but wanted more options. After getting feedback that picture two was the favorite, they decided to do a new photoshoot to have more choices for the alternative genre digipack cover.
Q1 digipack
This document summarizes the design process and research behind creating a digipak for an album. Conventions from existing products like CD covers were used, such as including the artist name and image on the front cover. Research through surveys found that fans preferred seeing the artist's image rather than just artwork. The inside cover features a personal message from the artist. Basic design was used for the CD to represent the raw music. Elements were carried over throughout the digipak, such as images and fonts, to reinforce the cohesive design and creative vision.
Digipak Images
The document discusses pictures taken for a digipak to accompany a music video and song. The pictures were shot separately from the video but in the same locations to maintain consistency. They aim to represent the themes of loneliness, darkness, and light/dark contrast expressed in the lyrics and video through nighttime shots. Many pictures were taken to ensure all needed shots were captured and the digipak meets the high standard of the music video.
How effective is the combination of your main product and ancillary texts
The document discusses the effectiveness of combining a band's main media products, including a music video, digipaks, and posters. The creator aimed to consistently portray the band's quirky image across all products. For the digipaks, similar locations, colors, and images from the music video were used to achieve correspondence. Multiple drafts were made to match the lighting and style of the video. The digipaks also incorporate the band's carefree nature and subtle references to their genre. By using consistent visuals and typography throughout the products, as well as social media links, the band is portrayed as fun, unique, and interactive with their audience. The creator believes the combination of products effectively conveys the intended
Photo choice
This folder contains all of the images that will be used for an advertisement and digipack to ensure clear organization and that the images are not lost. Photos were taken of an artist with a Canon 700D camera at a secondary location and compared to photos from a primary location to determine the best shots. A risk assessment was followed during the photo shoot to ensure it went according to plan and helped capture the desired angles and poses of the artist. The photos were taken at night to portray negative and dark connotations for the album and music.
Digipak Evaluation
Craig Newton designed a digipak and promotional poster for the indie rock artist Dill. The digipak and poster feature a monochrome photo with a "dust" effect to match indie rock conventions. Font style and colors were chosen to clearly identify the genre. Information is arranged using principles of advertising design to guide the eye across the materials. These elements are intended to attract the target indie rock audience. Minor adjustments were made from the initial designs, but overall the digipak and poster achieve the intended genre identification and audience appeal.
Question 1 powerpoint
1. The document discusses the use of mise-en-scene, camerawork, editing, and typography in creating a horror magazine cover and movie poster.
2. For the magazine cover, makeup was used to make the character look bruised and bleeding, low key lighting created a scary vibe, and photo editing made the image brighter and blurred into the black background. The layout followed conventions like placing text in the left third.
3. For the movie poster, low key lighting, a dark costume, and makeup made the character look scary. A mid-shot drew attention to the character in the center, and features were arranged conventionally from top to bottom. Fonts and colors connoted
Question 2
The document discusses how the creator developed a consistent "house style" across their music video and print works to help establish a brand identity for the artist. Key elements of the house style included limited lighting schemes (darkness, naturalistic, and synthetic lighting from lamps), consistent text fonts, recognizable characters, and trends of obsessive and stalking attitudes. This house style helps audiences easily recognize the artist's works and engage with different media texts.
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The document describes a Digipak design for an artist named Sean. It includes a two-sided layout with an extra inlay section. For the cover, a portrait of Sean was used to represent his solitary style. The inside layout also features a long exposure image of Sean for consistency. The inlay keeps the design simple with just the artist and track name. A similar design approach was taken for the poster to establish Sean's brand.
Media evaluation
- The document discusses how the media product conforms to and challenges conventions of the indie music genre. It analyzes conventions found in other indie music videos related to outdoor settings, natural lighting, relatable storylines, and color palettes.
- The media product tells a story of a mother-son relationship through projection and uses black and white/color contrasts to represent heightened emotions. Some conventions like lip syncing are challenged.
- Various media technologies were used in researching, filming, editing, and designing packaging for the media product. YouTube, iPhones, video cameras, iMovie, and Photoshop/Picmonkey were used to construct and present the project while adhering to genre expectations.
Digipack final outcome powerpoint re editing
The document discusses editing and redesigning the front cover of an album. The artist is adjusting lighting, colors, and effects in Photoshop to make the image of the artist on the cover stand out against a dark background and convey a sense of madness. They are also experimenting with copying and adjusting layers of the image and text to create effects that relate to the theme of insanity. Font choices and consistency between products are addressed to clearly communicate the artist's branding.
Evaluation Question One
The music video uses, develops, and challenges conventions of the genre. It is a cover of Britney Spears' "Toxic" sung slower with more emotion by Yael Naim. The video sticks closely to the indie folk genre. It tells the story of an artist trapped in a toxic love through close-ups showing her emotions. It is entirely black and white to draw attention to her face. The narrative and cinematography portray the lyrics and keep the focus on the artist's emotions to engage the audience. Fast cuts are used throughout to keep time with the beats and draw in viewers, challenging conventions. The magazine advert and digipak cover keep consistent branding to help audiences recognize the artist and album across formats.
EVALUATION QUESTION 1- DIGI-PAK
The digi-pack used conventions of music video layout and design through eye-catching colors and a 'comic book' style to portray the artist and promote their hit single from the album. White font was used for the artist name to draw attention and not contrast with the colored image. The artist was placed off-center to leave space around his image, representing the focus on the star image with nothing drawing attention away. The lack of other elements around the artist focuses attention on them and develops conventions of synthetic album covers with the artist as the main focus.
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The document analyzes the cinematography, mise-en-scene, editing, and overall design of a music advertisement and digital packaging for a pop artist. For the advertisement, a medium close-up shot of the artist in bright orange top and makeup is used, which reinforces the pop genre. Text is edited onto the poster using bold fonts as is typical. The digital packaging continues this style with additional medium close-up shots and the same bright orange outfit to maintain continuity across materials. Editing techniques like removing backgrounds create a bright, eye-catching design appropriate for the pop genre.
Ancillary Task
This document describes the design process for a band's music poster and digital packaging (digipak). For the poster, dull colors were chosen to portray a sinister mood. Simple designs with the band name and tour dates in the center were used. For the digipak, the designer initially tried recreating an artistic style seen in another artist's work but the results appeared unprofessional. They then layered band member photos in Photoshop with increased contrast and desaturated colors for a dark mood portraying the alternative genre. Conventions like band names, photos, and track listings were included across the designs following typical formats. Feedback was incorporated to improve the final products.
Q1 video
The document summarizes a student's music video project analyzing how it uses conventions of real music videos. The video uses a storyline of two friends with relationship problems represented by a "Blackcoat" figure. It features the artist singing against a wall relating to the narrative. The intro mimics Katy Perry's "Roar" with bold colors. Deep focus is used to draw attention to characters while shallow focus adds mood. Shots like long, medium, and high angles were used to imply power dynamics between characters. In conclusion, the video successfully incorporated conventions seen in indie and other music videos.
Deconstruction of own digipak for Q1
1) The digipak uses conventions such as a close-up portrait of the artist, white backgrounds, edited photos, and the artist's name on the spine. However, it challenges conventions by putting the album title instead of name on the spine for visibility.
2) Photos were edited in Photoshop for skin and eye color to create intimacy and connection with the audience. Costumes from the music video are also used to remind audiences of the performance.
3) Lyrics and additional photos from the music video were included to further develop the artist's character beyond just a model and capture a sense of live performance. Conventions such as generic signifiers and lighting techniques were employed.
Question2
This document discusses the creation of a brand identity for a musical artist across different mediums. Key elements included a hyena icon, red and blue color scheme, scarves, graffiti-style logo, and bold typography. These visual motifs were integrated into a music video, poster, and album packaging to clearly link the pieces and make the artist easily recognizable. Inspiration was drawn from researching established artists like The Prodigy who successfully created iconic symbols and styles to represent their music.
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Q2
The document discusses how the creator designed various ancillary texts including a music video, poster, and digital album packaging to cohesively relate to and represent the genre, theme, and message of the main work. Key elements like a tree image, dark colors, and themes of loneliness, depression, and suicide prevention were carried through each piece to ensure the audience could connect them all and understand the band and music. Feedback was sought on how effectively the main product and ancillary texts work together to convey the intended meaning.
Evaluation Question 2
The document discusses design choices made for an album digipack and advert. Shots from the band's music video were used on the digipack cover to relate to the album title and to immediately recognize the band. Converse shoes were featured on another digipack image to represent the alternative rock genre. Bold colors and fonts were applied to images based on another band's advert to attract attention in line with the genre.
+ Covers for my digipack
The document discusses choosing a photo for a digipack album cover. The artist considered using self-portraits, as many pop artists do, but wanted something more mysterious since their genre is alternative. They explored using half of a model or dark scenic shots. They liked a photo with a model in shadow but wanted more options. After getting feedback that picture two was the favorite, they decided to do a new photoshoot to have more choices for the alternative genre digipack cover.
Q1 digipack
This document summarizes the design process and research behind creating a digipak for an album. Conventions from existing products like CD covers were used, such as including the artist name and image on the front cover. Research through surveys found that fans preferred seeing the artist's image rather than just artwork. The inside cover features a personal message from the artist. Basic design was used for the CD to represent the raw music. Elements were carried over throughout the digipak, such as images and fonts, to reinforce the cohesive design and creative vision.
Digipak Images
The document discusses pictures taken for a digipak to accompany a music video and song. The pictures were shot separately from the video but in the same locations to maintain consistency. They aim to represent the themes of loneliness, darkness, and light/dark contrast expressed in the lyrics and video through nighttime shots. Many pictures were taken to ensure all needed shots were captured and the digipak meets the high standard of the music video.
How effective is the combination of your main product and ancillary texts
The document discusses the effectiveness of combining a band's main media products, including a music video, digipaks, and posters. The creator aimed to consistently portray the band's quirky image across all products. For the digipaks, similar locations, colors, and images from the music video were used to achieve correspondence. Multiple drafts were made to match the lighting and style of the video. The digipaks also incorporate the band's carefree nature and subtle references to their genre. By using consistent visuals and typography throughout the products, as well as social media links, the band is portrayed as fun, unique, and interactive with their audience. The creator believes the combination of products effectively conveys the intended
Photo choice
This folder contains all of the images that will be used for an advertisement and digipack to ensure clear organization and that the images are not lost. Photos were taken of an artist with a Canon 700D camera at a secondary location and compared to photos from a primary location to determine the best shots. A risk assessment was followed during the photo shoot to ensure it went according to plan and helped capture the desired angles and poses of the artist. The photos were taken at night to portray negative and dark connotations for the album and music.
Digipak Evaluation
Craig Newton designed a digipak and promotional poster for the indie rock artist Dill. The digipak and poster feature a monochrome photo with a "dust" effect to match indie rock conventions. Font style and colors were chosen to clearly identify the genre. Information is arranged using principles of advertising design to guide the eye across the materials. These elements are intended to attract the target indie rock audience. Minor adjustments were made from the initial designs, but overall the digipak and poster achieve the intended genre identification and audience appeal.
Question 1 powerpoint
1. The document discusses the use of mise-en-scene, camerawork, editing, and typography in creating a horror magazine cover and movie poster.
2. For the magazine cover, makeup was used to make the character look bruised and bleeding, low key lighting created a scary vibe, and photo editing made the image brighter and blurred into the black background. The layout followed conventions like placing text in the left third.
3. For the movie poster, low key lighting, a dark costume, and makeup made the character look scary. A mid-shot drew attention to the character in the center, and features were arranged conventionally from top to bottom. Fonts and colors connoted
Question 2
The document discusses how the creator developed a consistent "house style" across their music video and print works to help establish a brand identity for the artist. Key elements of the house style included limited lighting schemes (darkness, naturalistic, and synthetic lighting from lamps), consistent text fonts, recognizable characters, and trends of obsessive and stalking attitudes. This house style helps audiences easily recognize the artist's works and engage with different media texts.
My digipak & poster
The document describes a Digipak design for an artist named Sean. It includes a two-sided layout with an extra inlay section. For the cover, a portrait of Sean was used to represent his solitary style. The inside layout also features a long exposure image of Sean for consistency. The inlay keeps the design simple with just the artist and track name. A similar design approach was taken for the poster to establish Sean's brand.
Media evaluation
- The document discusses how the media product conforms to and challenges conventions of the indie music genre. It analyzes conventions found in other indie music videos related to outdoor settings, natural lighting, relatable storylines, and color palettes.
- The media product tells a story of a mother-son relationship through projection and uses black and white/color contrasts to represent heightened emotions. Some conventions like lip syncing are challenged.
- Various media technologies were used in researching, filming, editing, and designing packaging for the media product. YouTube, iPhones, video cameras, iMovie, and Photoshop/Picmonkey were used to construct and present the project while adhering to genre expectations.
Digipack final outcome powerpoint re editing
The document discusses editing and redesigning the front cover of an album. The artist is adjusting lighting, colors, and effects in Photoshop to make the image of the artist on the cover stand out against a dark background and convey a sense of madness. They are also experimenting with copying and adjusting layers of the image and text to create effects that relate to the theme of insanity. Font choices and consistency between products are addressed to clearly communicate the artist's branding.
Evaluation Question One
The music video uses, develops, and challenges conventions of the genre. It is a cover of Britney Spears' "Toxic" sung slower with more emotion by Yael Naim. The video sticks closely to the indie folk genre. It tells the story of an artist trapped in a toxic love through close-ups showing her emotions. It is entirely black and white to draw attention to her face. The narrative and cinematography portray the lyrics and keep the focus on the artist's emotions to engage the audience. Fast cuts are used throughout to keep time with the beats and draw in viewers, challenging conventions. The magazine advert and digipak cover keep consistent branding to help audiences recognize the artist and album across formats.
EVALUATION QUESTION 1- DIGI-PAK
The digi-pack used conventions of music video layout and design through eye-catching colors and a 'comic book' style to portray the artist and promote their hit single from the album. White font was used for the artist name to draw attention and not contrast with the colored image. The artist was placed off-center to leave space around his image, representing the focus on the star image with nothing drawing attention away. The lack of other elements around the artist focuses attention on them and develops conventions of synthetic album covers with the artist as the main focus.
Editing, mis-en-scene & cine analysis of music advert and digi-pack
The document analyzes the cinematography, mise-en-scene, editing, and overall design of a music advertisement and digital packaging for a pop artist. For the advertisement, a medium close-up shot of the artist in bright orange top and makeup is used, which reinforces the pop genre. Text is edited onto the poster using bold fonts as is typical. The digital packaging continues this style with additional medium close-up shots and the same bright orange outfit to maintain continuity across materials. Editing techniques like removing backgrounds create a bright, eye-catching design appropriate for the pop genre.
Ancillary Task
This document describes the design process for a band's music poster and digital packaging (digipak). For the poster, dull colors were chosen to portray a sinister mood. Simple designs with the band name and tour dates in the center were used. For the digipak, the designer initially tried recreating an artistic style seen in another artist's work but the results appeared unprofessional. They then layered band member photos in Photoshop with increased contrast and desaturated colors for a dark mood portraying the alternative genre. Conventions like band names, photos, and track listings were included across the designs following typical formats. Feedback was incorporated to improve the final products.
Q1 video
The document summarizes a student's music video project analyzing how it uses conventions of real music videos. The video uses a storyline of two friends with relationship problems represented by a "Blackcoat" figure. It features the artist singing against a wall relating to the narrative. The intro mimics Katy Perry's "Roar" with bold colors. Deep focus is used to draw attention to characters while shallow focus adds mood. Shots like long, medium, and high angles were used to imply power dynamics between characters. In conclusion, the video successfully incorporated conventions seen in indie and other music videos.
Deconstruction of own digipak for Q1
1) The digipak uses conventions such as a close-up portrait of the artist, white backgrounds, edited photos, and the artist's name on the spine. However, it challenges conventions by putting the album title instead of name on the spine for visibility.
2) Photos were edited in Photoshop for skin and eye color to create intimacy and connection with the audience. Costumes from the music video are also used to remind audiences of the performance.
3) Lyrics and additional photos from the music video were included to further develop the artist's character beyond just a model and capture a sense of live performance. Conventions such as generic signifiers and lighting techniques were employed.
Question2
This document discusses the creation of a brand identity for a musical artist across different mediums. Key elements included a hyena icon, red and blue color scheme, scarves, graffiti-style logo, and bold typography. These visual motifs were integrated into a music video, poster, and album packaging to clearly link the pieces and make the artist easily recognizable. Inspiration was drawn from researching established artists like The Prodigy who successfully created iconic symbols and styles to represent their music.
What's hot (20)
How effective is the combination of your main product and ancillary texts
How effective is the combination of your main product and ancillary texts
Editing, mis-en-scene & cine analysis of music advert and digi-pack
Editing, mis-en-scene & cine analysis of music advert and digi-pack
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- 1. Advert – drafts and finals For my advert draft and final draft I needed to make sure that the images in the advert and the digipak were similar. I first thought that I would use the image I used for the front cover on the album, but because the image didn’t look right when it was put in to portrait and cut down to a4, I decided to use a different picture, which also was similar to the album. The inside of the digipak was an image of a map which reflects on the idea of him travelling, therefore that is why I used this image again to reflect on travelling.
- 2. Option 1 -
- 3. Option 2 -