Visual impact

Rev. Taurai Emmanuel Maforo
Harare West District Communications Workshop
4 March 2017 @Revelations UMC, Mabelreign Circuit


The gospel and biblical story has been
vivified by images.
Jesus used parables
Prophets used imagery and metaphors to
tell the prophetic oracles
The Christian tradition has a powerful
image of the Cross
Introduction
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Harare West District Communications
Workshop - Visual Impact
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
To raise awareness
among
communicators and
graphic designers on
the Impact of Visuals
in Communication
Aim
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
Definition of Terms
Power of Visuals In Communication
Ground Rules
Visual Communication Tools
Photographic Basics
Use of UMC Logo
Scope of Presentation
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
 Communication - Two-way process of reaching mutual
understanding, in which participants not only exchange
(encode-decode) information, news, ideas and feelings but also
create and share meaning. (businessdictionary.com). In order for that to
happen communication therefore requires a sender, a message, a
medium and a recipient.
 Communications – A means of communicating, especially the
systems, networks and technology. It is a means of connecting
people or places.
 Visual – something that appeals to the sense of the eye
 Impact - The effect or impression of one person or thing on
another
Definition of Terms
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 CommunicationS is a system for transmitting information – think
telephone, TV, fibre optics. Also web, Social Media etc. Communications
is technology. Your cable guy – he's a communications professional.
 Communication involves individuals exchanging messages.
Communication is human. It's people. Communication is connection. It's
soulful. It's what we do every single day.
 NB – Visual Impact is thus derived by combining the two – systems and
people. In other words the visual product must employ appropriate
technology and speak to the soul.
Difference Between Communications
and Communication
http://www.drmichellemazur.com/2013/03/difference-between-communication-communications.html
2017/03/04
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
Visual communication — the act
of making your point through
images — is one of the most
important skills that you, as a
journalist, church communicator
can take on board this year.
Power of Visuals In
Communication
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60% of
Communication
is non-verbal


I see I Remember
“I Hear, I Forget. I See, I Remember.
I Do, I Understand.” Confucius
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
Your Fonts make a Visual Impact
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
Ground Rules
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Rule#1 Know The Organization’s Mandate
• “Communication is a strategic function necessary for
the success of the mission of The United Methodist
Church.” (Book Of Discipline 2012, 1806).
• “As United Methodists, our theological
understanding obligates us, as members of the body
of Christ, to communicate our faith by speaking and
listening to persons both within and outside the
Church throughout the world, and to utilize all
appropriate means of communication.”
(Bk. Of Disc.2012,1801,p698)
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
Rule#2 - Junk in-
Junk Out
2017/03/04 Harare West District Communications
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
Rule#3 Avoid Clutter
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
What? – Visual Impact Presentation
Who? - Rev. Taurai Emmanuel Maforo
When? – Saturday 4 March 2017
Where? – Revelations UMC, Mabelreign Circuit,
Lomagundi Road, Marlborough, Harare.
Why? – To Raise Awareness on the Power of
Visual Communications to circuit communicators
How? – Using a PowerPoint presentation
Rule#4 – 5Ws and H
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
Assume
Rule#5
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
Limetech Sunglasses –
8Gig,MP3,DVR,Camcorder
www.amazon.com2017/03/04
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
Acronyms - DVR
 DVR - Digital Video
Recorder/Recording
 DVR - Dynamic Voltage
Regulator
 DVR - Domestic Violence Report
(law enforcement)
 DVR - Digital Voice Recorder
 DVR - Design Verification
Report
 DVR - Delay Variance Routing
Protocol
 DVR - Driver
 DVR - Double-Valve
Replacement (medical)
 DVR - Distributed Virtual
Reality (computer
networking)
 DVR - Dual Voltage Relay
(electrical equipment)
 DVR - Data Validation
Review
 DVR - Device Driver
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UMC
St. Dorcas/Amazing Grace/King David
Rev. Maforo
(In our family we have the following names –
Ernest, Evelyn, Esther, Emmanuel) – E.
Maforo???
Youth Hour
(Rev. Maforo is Guest at St. Dorcas Youth Hour)
Major Assumptions in
Church Content & Graphics
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
PowerPoint presentations in
worship
Audio-Visual Presentations
Printed Matter – Fliers & Banners
Bumper Stickers
Church Direction signs
Billboards
Visual Communication
Tools
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Photographic
Basics
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
A Picture is Worth a
Thousand Words
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Telling a Story through a Picture
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
Rule of Thirds
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
Angles
Go Down!
Go Up!
Go Far!
Go Closer
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
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Getting Closer!!

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Even Closer!!

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Even Much Closer!!

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Getting Far!!


Use of Flash Image#1
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
Image #2
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
Image #3 Ideal – Kill the
Shadows
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
Taking Pictures of
People in Glasses
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
https://news.smugmug.com/glare-aware-photographing-
portraits-of-people-in-glasses-b0ac1613766e#.71etftvt1
http://www.olympusamerica.com/crm/oneoffpages/ask_oly/cr
m_ask_oly_04_08.asp
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
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
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
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
Use of UMC
Logo/Emblem
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
 Toolkit - http://www.umcom.org/tools/toolkit
 Graphics & Logos -
http://www.umc.org/resources/graphics-logos
 A Global Mark -
http://www.umc.org/resources/a-mark-known-
the-world-over
 Graphics Library -
http://www.umc.org/resources/graphics-logos
Resources for Use of
UMC Logo
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
END
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