The document summarizes an upcoming conference called "Futuro" organized by MOX Digital to be held on May 25-26, 2017 at the Museu do Amanhã in Rio de Janeiro, Brazil. Over the two days, the conference will focus on four main themes: mobile technologies on day one, and how they have empowered consumers; technology disruptions and their impact on business models; applications of big data and how data can fuel changes; and preparing people and workforces for the digital future. A variety of speakers from Brazil, Latin America and abroad will address these topics. The goal of the conference is to explore how digital is shaping the future across various sectors.

1. April 27th
and 28th
, 2017
Museu do Amanhã - RJ
25-­‐26
of
may
2017

2. Concept What is ?
April 27th
and 28th
, 2017
Museu do Amanhã - RJ
.Futuro is the first conference organized by MOX Digital and aims at
highlighting how digital is one of the main forces shaping the future.
Focusing on specific examples and case studies, our conference will
lay stress on new behaviors and on how to benefit from these, while
preparing for the next ones coming.
We invite renowned speakers and professionals in order to understand
precisely and concretely what is changing in society and companies.
We want to go beyond the obvious and the too-often-used-but-
rarely-understood expressions such as big data, digital transformation
or virtual reality.
25-­‐26
of
may
2017

3. Concept What is ?
April 27th
and 28th
, 2017
Museu do Amanhã - RJ
25-­‐26
of
may
2017
Who should attend the event?
We mainly think of executives from the corporate and institutional
world and entrepreneurs who tackle on a daily basis the changes
related to digital and who want to meet and hear about how others
and experts face theses.
The event is also aimed at journalists, investors or teachers who are
interested in these topics.
Our logo represents the 3 pillars of our concept:
- The central point represents digital that shapes our future;
- The green dots are cities from South America. Our goal is to
create a regional platform for professional interested in the area
where we shall host other events;
- The links connecting the dots are symbols of the connections we
intend to foster between the people attending the conference,
whether speakers or participants.

4. Concept Who is behind ?
April 27th
and 28th
, 2017
Museu do Amanhã - RJ
Dias
25-­‐26
de
maio 2017
is a concept created by the three founding partners of MOX Digital. It’s
the first project from this company that focuses on digital development in Latin
America.
Maria Pidner – Head of Comunication and PR
After 8 years at the Department of International Relations of the Culture
Minister in France, she moved back to Brasil to lead Institutional and
International Relations of TV Cultura. Nowadays, She handles Institutional
Relations of GJP Hotel & Resorts Group.
Xavier Leclerc – Head of Sales
He worked more than 10 years at Google and facebook helping startups and
big companies with digital marketing. He also acted as a regular speaker at
industry events and in business schools and universities.
Olivier Mourier – Chief Operating Officer
After 4 years at BNP Paribas in France and abroad, Olivier spent the following
6 years as a consultant from banks and insurance companies on organization
and digital transformations projects.

5. April 27th
and 28th
, 2017
Museu do Amanhã - RJ
Project First edition
We chose Rio de Janeiro, and Brazil, to host our first edition as the city and
country witnessed drastic changes over the last decade.
Biggest economy in Latin America, Brazil is often referred to as “the capital of
social networks” to illustrate the pace with which people adopted new
behaviors. With the World Cup and the Olympic Games, Rio epitomizes these
changes with a vivid digital ecosystem and smart city programs.
25-­‐26
of
may
2017

6. The conference will be held in the amphitheater of the Museu do Amanhã.
Designed by architect Diego Calatrava, the museum was built on Pier Mauá and
is a symbol of the urban renovation project called “Porto Maravilha” that
happened in the center of Rio. The museum opened in 2015.
The institution wants to highlight the changes and future possibilities of
mankind, which echoes the ambition of .
Production of the event will be done by Rock Communications and Arara.
April 27th
and 28th
, 2017
Museu do Amanhã - RJ
25-­‐26
of
may
2017
Project First edition

7. April 27th
and 28th
, 2017
Museu do Amanhã - RJ
Dias
25-­‐26
de
maio
2017
Mathieu de Fayet
Niantic (powered )
VP Strategic Partnerships
Sandrine Murcia
Connecthings
Managing Director
Frederic Josue
Havas Group
Executive advisor to Havas CEO
President at Uni-VR.org
Abdel Bounane
Bright
Founder
Jean-Christophe Bonis
Oxymore Inc.
Head of Strategy & Research
Jean Neltner
fifty-five
Co-founder | Managing Director
Speakers Confirmed (from abroad)
25-­‐26
of
may
2017

8. April 27th
and 28th
, 2017
Museu do Amanhã - RJ
Esteban Walther
Google
Marketing Director – Latin America
Leonardo Tristao
airbnb
Country Manager - Brazil
Gilberto Buffara
Stella Tecnologia
Founder | CEO
Isabelle Arruda Botelho
Pin People
Founder
Cyrille Reboul
Webedia
Managing Director - Brazil
Frederico Lacerda
21212
Co-founder | VP Strategic Partnerships
Speakers Confirmed (from Brazil)
25-­‐26
of
may
2017

9. April 27th
and 28th
, 2017
Museu do Amanhã - RJ
Luiz Felipe Barros
Digital stars
Founder | CEO
Ricardo Leite
BlaBlaCar
Country Manager - Brazil
Katia Wille
Artist
Felipe Continentino
Queremos
Co-founder | COO
Lia Vicente
Linkedin
Head of LTS Marketing – Latin America
Olivier Goulon
Gamned (programmatic ad)
Founder | Managing Director
Speakers Confirmed (from Brazil)
25-­‐26
of
may
2017

10. April 27th
and 28th
, 2017
Museu do Amanhã - RJ
Cecile Paillard
AXA Seguros
COO - Brazil
Carlos del Valle
Jüssi
Managing Partner
Natacha Volpini
Heineken
Head of Digital & Content - Brazil
25-­‐26
of
may
2017
Speakers Confirmed (from Brazil)
Natalie Witte
Lawyer
Assessoria jurídica especializada em startups
Flavio Pripas
Cubo
Managing Director
Rafael Parente
Aondê
Founder | Director

11. April 27th
and 28th
, 2017
Museu do Amanhã - RJ
Antoine Bordes
Facebook
Research Scientist on
Artificial Intelligence
Thomas Crampton
Ogilvy & Mather
Global Managing Director
Eugenie Rives
Google X - Robotics
(Alphabet)
General Manager
Companies and institutions we are talking to
25-­‐26
of
may
2017
Speakers To be confirmed

12. April 27th
and 28th
, 2017
Museu do Amanhã - RJ
• Thursday 25/05 morning:
MOBILE
Brazil has the highest number of SIM card per
inhabitant in the world (240M for a population
of 200M). With mobile being the main access
point to the Internet, we see new behaviors
creating challenges and opportunities for
newcomers and for incumbents.
• Thursday 25/05 afternoon:
TECHNOLOGY
Mobile technologies sparked new behaviors
calling for new services, providers and rules. But
much more is underway with Artificial
Intelligence, Augmented and Virtual Reality, 3D
printing or even robots.
Agenda 2 days of conference
• Friday 26/05 morning:
DATA
Data is the common denominator of all
innovation. Often spoken of but rarely
understood, one has to know how to collect
data, organize it and act on it to transform
data into more efficient decisions and actions.
• Friday 26/05 afternoon:
PEOPLE
Yet, in the end, it’s people who make decisions
and implement them. New skill sets are
needed from providers and employees while
education itself is being transformed and
announces a different future.
25-­‐26
of
may
2017

13. April 27th
and 28th
, 2017
Museu do Amanhã - RJ
• Thursday 25/05 morning: MOBILE
• Thursday 25/05 afternoon: TECHNOLOGY
Agenda 2 days of conference
25-­‐26
of
may
2017
Time Content
09:00 Registration
09:30 How1.Futuro1focuses1on1digital1and1its1players.
09:45 Keynote1about1the1main1trends1shaping1the1future.
10:30 Coffee1break
10:45 Consumers1changed1and1the1pace1increased1due1to1mobile.
11:45 The1reality1of1digital1today1in1Brazil1and1in1Latin1America.
12:30 Lunch1break
Thursday025
Mobile0
empowered0
consumers
12:30 Lunch+break
13:30 The+new+realities+of+marketing+and+advertising:+case+studies+and+discussion
15:00 How+did+the+art+world+absorb+technological+changes+?
15:30 Coffee+break
15:45
The+8+technologies+that+will+dominate:+AR,+VR,+Robots,+Drones,+AI,+Internet+of+
things,+Block+Chain+and+3D+printing.
16:00 Deep+dive+of+15+min+on+3+technologies:+AR,+AI+&+VR
16:45 Round+table+on+why+digital+is+a+growth+factor+in+Brazil
17:45 WrapRup+by+partner
18:00 End+of+day+1
Thursday)25
Technology)is)shaking)
companies)and)business)
models

14. April 27th
and 28th
, 2017
Museu do Amanhã - RJ
Agenda 2 days of conference
• Friday 26/05 morning: DATA
• Friday 26/05 afternoon: PEOPLE
25-­‐26
of
may
2017
09:30 Too'much'big'data'?'An'experienced'take'on'analytics'and'its'impact
10:30 Big'data'in'a'traditional'company
11:00 Coffee'break
11:15 Rio'in'numbers.
11:30 How'data'reshape'the'world:'smart'cities'around'the'world.
12:15 Data'vs'creativity':'how'the'entertainment'industry'is'shifting.
13:00 Lunch'break
Friday'26Th
Data'should'fuel'
changes'and'
create'efficiencies
13:00 Lunch*break
14:00
Customers*have*changed*and*so*must*employees*and*executives:*new*skills,*new*
roles,*new*organizations…
14:30 Roundtable*on*how*to*attract,*hire*and*retain*the*best.
15:30 Tools*and*ideas*can*create*new*work*relations.
15:45 Coffee*break
16:00 Education*nurtures*the*future*and*digital*is*changing*the*horizon
17:00 WrapKup*by*partner
17:15 End*of*day*2
Friday'26
People'are'key'to'
unlocking'potential

15. April 27th
and 28th
, 2017
Museu do Amanhã - RJ
Dias
25-­‐26
de
maio
2017
OBRIGADO
maria.futuro@moxdigital.com.br
xavier.futuro@moxdigital.com.br
olivier.futuro@moxdigital.com.br