Visual hierarchy
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Visual hierarchy refers to the order of importance given to the visual elements on a page based on their size, color, and position. Elements with strong visual contrast like large bold text or prominent images will draw the viewer's eye first. Proper use of visual hierarchy helps guide the reader's attention to prioritize important information and understand the content more easily.
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Pitch
This document outlines a pitch for a website for a property development client. It will include a home page, developments page, and clients page. The target audience includes other professionals, agents, investors, local authorities, and land owners ages 25 to 65. Resources needed are Photoshop to design pages, InDesign for guides, a computer and internet for photos of developments, a memory stick, font style, and logo. The project schedule is to create the home page layout in week 1, develop each page and layout more in week 2, and do a final check in week 3, using Photoshop and a computer.
Task 6
The document contains layout examples for magazine, newspaper, and poster productions. The magazine layout includes the title of a film accompanied by two photographs and text with a star rating. The newspaper layout shows a main story title and photograph with sub-titles and additional stories. The posters advertise upcoming music events with basic visual designs.
Idea development
The client has asked the expert to provide mockups and designs for redesigning parts of their website. The expert created mind maps and brainstormed ideas, focusing on redesigning the home page and adding new designs for interior pages. They developed an idea to make the home page more visually focused using rotating photos of properties and sketches of upcoming developments. They also proposed designs for interior pages like a "Developments" page showing properties in square boxes and a "Meet the Team" page displaying staff in circles. The expert evaluated that their ideas matched the client's goals and that they could deliver the mockups on time while staying within their capabilities and resources. They assessed the final ideas would suit the intended audience and client while making
Idea development
The client has asked the expert to summarize a document about developing ideas for redesigning parts of a property development company's website. The expert developed two main ideas:
1) Redesigning the homepage to use landscape orientation with rotating property photos and changing the subheading. Mockups were created for redesigned interior pages.
2) Creating a "Developments" page with property photos/info in square boxes and a "Meet the Team" page with staff photos in circles that link to profiles.
The expert evaluated that the first idea was best as it uses clean, eye-catching designs that clearly showcase properties and would attract potential clients to learn more. Research was then done on the client's competition
Idea development
The client has asked the expert to redesign the home page and some interior pages of their website. The expert created mind maps and brainstorms of design ideas. They developed a mock-up of the home page with rotating property photos and simplified navigation. They also mocked up a developments page with property squares linking to more info, and a meet the team page with circles highlighting staff. The expert assessed that their clean, visual designs suited the audience and client needs while being achievable on time. They will need permission to use client photos. Key competitors are other UK property developers.
Pitch
This document outlines a website project that will create a home page, development page, and clients page over three weeks. Week 1 focuses on the home page layout, Week 2 on the development page layout, and Week 3 on reviewing mockups of all pages. The target audience is a range of audiences and resources include developments, logo, text, and a single color scheme.
Idea development
The client has asked the expert to summarize a document about developing ideas for redesigning a client's website. The expert created three main ideas:
1) Redesigning the home page to have a landscape layout with rotating property photos and changing the subheading.
2) Creating mockups for interior pages like the Developments page, which would showcase properties in square tiles containing photos and descriptions.
3) Designing a Meet the Team page where each staff member is in a circle with their photo, name, and job on click.
The expert evaluated that Idea 1 was the best to develop further because it focused on making the home page more visually appealing and grabbing attention with large photos rather than text
Working to a brief 1
This document discusses different types of client brief structures that can be used for projects, including:
- Contractual brief - A legally binding document that outlines the specifics of a project such as timeline, budget, and deliverables.
- Formal brief - Provides more flexibility than a contractual brief while still outlining the client's needs and expectations.
- Informal brief - A verbal agreement with no written documentation, making it risky without protections.
- Co-operative brief - Where two or more companies work together on a brief, requiring negotiation and collaboration.
- Negotiated brief - Allows for negotiation and changes to appease all parties involved.
- Commission brief - When a larger company
Recommended
Pitch
This document outlines a pitch for a website for a property development client. It will include a home page, developments page, and clients page. The target audience includes other professionals, agents, investors, local authorities, and land owners ages 25 to 65. Resources needed are Photoshop to design pages, InDesign for guides, a computer and internet for photos of developments, a memory stick, font style, and logo. The project schedule is to create the home page layout in week 1, develop each page and layout more in week 2, and do a final check in week 3, using Photoshop and a computer.
Task 6
The document contains layout examples for magazine, newspaper, and poster productions. The magazine layout includes the title of a film accompanied by two photographs and text with a star rating. The newspaper layout shows a main story title and photograph with sub-titles and additional stories. The posters advertise upcoming music events with basic visual designs.
Idea development
The client has asked the expert to provide mockups and designs for redesigning parts of their website. The expert created mind maps and brainstormed ideas, focusing on redesigning the home page and adding new designs for interior pages. They developed an idea to make the home page more visually focused using rotating photos of properties and sketches of upcoming developments. They also proposed designs for interior pages like a "Developments" page showing properties in square boxes and a "Meet the Team" page displaying staff in circles. The expert evaluated that their ideas matched the client's goals and that they could deliver the mockups on time while staying within their capabilities and resources. They assessed the final ideas would suit the intended audience and client while making
Idea development
The client has asked the expert to summarize a document about developing ideas for redesigning parts of a property development company's website. The expert developed two main ideas:
1) Redesigning the homepage to use landscape orientation with rotating property photos and changing the subheading. Mockups were created for redesigned interior pages.
2) Creating a "Developments" page with property photos/info in square boxes and a "Meet the Team" page with staff photos in circles that link to profiles.
The expert evaluated that the first idea was best as it uses clean, eye-catching designs that clearly showcase properties and would attract potential clients to learn more. Research was then done on the client's competition
Idea development
The client has asked the expert to redesign the home page and some interior pages of their website. The expert created mind maps and brainstorms of design ideas. They developed a mock-up of the home page with rotating property photos and simplified navigation. They also mocked up a developments page with property squares linking to more info, and a meet the team page with circles highlighting staff. The expert assessed that their clean, visual designs suited the audience and client needs while being achievable on time. They will need permission to use client photos. Key competitors are other UK property developers.
Pitch
This document outlines a website project that will create a home page, development page, and clients page over three weeks. Week 1 focuses on the home page layout, Week 2 on the development page layout, and Week 3 on reviewing mockups of all pages. The target audience is a range of audiences and resources include developments, logo, text, and a single color scheme.
Idea development
The client has asked the expert to summarize a document about developing ideas for redesigning a client's website. The expert created three main ideas:
1) Redesigning the home page to have a landscape layout with rotating property photos and changing the subheading.
2) Creating mockups for interior pages like the Developments page, which would showcase properties in square tiles containing photos and descriptions.
3) Designing a Meet the Team page where each staff member is in a circle with their photo, name, and job on click.
The expert evaluated that Idea 1 was the best to develop further because it focused on making the home page more visually appealing and grabbing attention with large photos rather than text
Working to a brief 1
This document discusses different types of client brief structures that can be used for projects, including:
- Contractual brief - A legally binding document that outlines the specifics of a project such as timeline, budget, and deliverables.
- Formal brief - Provides more flexibility than a contractual brief while still outlining the client's needs and expectations.
- Informal brief - A verbal agreement with no written documentation, making it risky without protections.
- Co-operative brief - Where two or more companies work together on a brief, requiring negotiation and collaboration.
- Negotiated brief - Allows for negotiation and changes to appease all parties involved.
- Commission brief - When a larger company
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This document contains early drafts of three different articles about early careers, family life, and West feuds. The first two drafts focus on early careers and family life while the third is a draft about West feuds. Overall, the document appears to be working drafts of articles on a variety of topics for further development and refinement.
Factual writing evaluation 1
The document summarizes the planning and preparation that went into creating a fanzine about Kanye West. Key points include:
1) Mood boards were created on topics like Kanye's fashion, music career, and feuds to gather photos and ideas for content.
2) Fonts were selected that were bold, striking, and easy to read, fitting Kanye's style. Colors chosen were darker tones rather than bright colors.
3) A layout was created showing the planned 10 interior pages plus front and back covers. Page lengths were considered for articles.
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This document provides details on the pre-production planning for a fanzine about Kanye West. It discusses font and color choices to represent Kanye's style. Darker colors are selected to speak to Kanye, with lighter colors used for text readability. The page layout lists sections like the front cover, articles, and a fact file. A production schedule outlines tasks like adding pictures and editing the front cover by March 12th, writing the main article from March 14th-15th, and completing the fanzine by April 13th. Equipment like Photoshop and computers will be used.
Task 2
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Task 3
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Social Action Finished product pictures only
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Task 7 evaluation
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The author agreed some details needed changing in the first poster to look more realistic, like toning down the eye bruising opacity. They also changed the left side text based on peer feedback. For the second poster, they only added the logo as suggested. Overall, the author felt the messages were clear through the images and context, and techniques like the split
Factual writing
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- The antibiotic resistance leaflet uses clear language, illustrations, formatting, and referencing to effectively communicate its message. Colour, font size, and spacing are used strategically to engage the audience.
- The toaster instruction manual uses numbered steps, illustrations, safety warnings, and a simple black and white design to clearly guide users through assembly and use. Font style and capitalization aid readability.
Factual writing Task 1
Leaflets provide information about companies, products, and services to targeted audiences. They are commonly found in places like charities, schools, and libraries. An instruction manual for a toaster provides step-by-step instructions and illustrations to guide users through assembly and safe use. A how-to guide for making biscuits clearly lists the three easy steps and uses pictures and bold text to clearly show users what to make and how. Both instruction manuals and how-to guides aim to effectively communicate information through clarity, avoiding ambiguity, and concise instructions.
Task 7 evaluation
The peer feedback results for the student's two domestic violence awareness posters are summarized. For the first poster, peers said the split screen effectively showed the physical impacts and conveyed the message to both male and female audiences. For the second poster, peers liked how the fading image communicated the message clearly. Some weaknesses noted were the cartoonish depiction of injuries and a lack of logo/branding. The student agreed some techniques could be improved and made changes like toning down injuries, adding a logo, and reworking some text. Peers felt the revised posters more clearly got across the anti-domestic violence message through strong visuals and concise wording.
Task 5, part 2 schedule and resources
The document provides a schedule and list of resources needed for a project related to domestic violence. It includes:
- Dates from December 4th to January 10th for tasks such as looking at logo designs, creating logos, researching promotional materials, designing posters and advertisements, creating merchandise, and designing a website.
- Resources needed for each task, including computers, internet access, Photoshop, PowerPoint, cameras, SD cards/batteries, and tripods.
- Details on tasks such as describing designed logos, researching bus advertisement formats, taking photographs for posters and advertisements, finalizing designs, and touching up all materials in PowerPoint.
Client factfile 2
The National Centre for Domestic Violence was established in 2002 to provide free legal support to survivors of domestic violence. It helps individuals obtain injunctions and offers alternative housing and legal protection for children affected by abuse. While not government funded, it charges solicitors for its work. The organization aims to make victims' lives safe again by banning abusers and seeing survivors through recovery. It has helped protect others by outlining orders that can forbid threatening behavior and regulate family homes. The Centre still hopes to make everyone who contacts them feel safe again.
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The document analyzes the results of a survey on domestic violence. It provides details on the demographics of respondents such as ages being mostly 15-40 and genders being majority female. It then summarizes the responses to questions about awareness of different types of abuse, experiences of abuse, relationships to abusers, and where victims would seek help. The analysis finds high awareness of physical and sexual abuse but less of emotional/mental abuse. It also finds that most abusers were male partners or family members, and that victims would likely seek help from family, friends, or police.
Research template
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Aims and considerations sheet
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Aims and considerations sheet
The document outlines considerations for research on domestic abuse. It discusses looking at existing campaigns, websites, posters and personal stories to understand how different groups are affected. Primary research would involve questioning a wide variety of women, children and men using social groups, surveys and social media to get their anonymous perspectives. Sensitive issues could arise as the topic is difficult to discuss. Results would show how many people participated and their demographics. The research aims to raise awareness by displaying pieces in places like medical waiting rooms and schools. Funding, ethical issues, social factors and community resources could all impact the research.
Copy editing final
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Research template
This poster campaign aims to raise awareness about the dangers of drink and drug driving. It uses bright neon colors like yellow and green to catch viewers' attention. The image shows a driver being apprehended by police, communicating the consequences of getting behind the wheel impaired. Statistics are provided showing a decrease in fatalities after evidential roadside breath testing was introduced in 2005, demonstrating the impact of stricter laws. The campaign provides a clear anti-drink driving message through its use of visuals and colors.
Visual hierarchy
Visual hierarchy refers to the order of importance given to the visual elements on a page based on their size, color, and position. Elements with strong visual contrast like large colorful text or images will draw the viewer's eye first. Proper use of visual hierarchy helps guide the viewer's attention to prioritize important information and understand the content more easily.
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Pages Of Fanzine
This document appears to be a generic placeholder with no substantive content, consisting of page numbers from 1 to 11 and a final "Last Page." It does not provide any details to summarize in 3 sentences or less.
Writing articles drafts
This document contains early drafts of three different articles about early careers, family life, and West feuds. The first two drafts focus on early careers and family life while the third is a draft about West feuds. Overall, the document appears to be working drafts of articles on a variety of topics for further development and refinement.
Factual writing evaluation 1
The document summarizes the planning and preparation that went into creating a fanzine about Kanye West. Key points include:
1) Mood boards were created on topics like Kanye's fashion, music career, and feuds to gather photos and ideas for content.
2) Fonts were selected that were bold, striking, and easy to read, fitting Kanye's style. Colors chosen were darker tones rather than bright colors.
3) A layout was created showing the planned 10 interior pages plus front and back covers. Page lengths were considered for articles.
4) Photos were gathered of Kanye for the front and back covers, showing different perspectives of him. Inspiration was drawn from
Pre production
This document provides details on the pre-production planning for a fanzine about Kanye West. It discusses font and color choices to represent Kanye's style. Darker colors are selected to speak to Kanye, with lighter colors used for text readability. The page layout lists sections like the front cover, articles, and a fact file. A production schedule outlines tasks like adding pictures and editing the front cover by March 12th, writing the main article from March 14th-15th, and completing the fanzine by April 13th. Equipment like Photoshop and computers will be used.
Task 2
The document discusses whether factual writing should contain bias. It notes that factual writing deals primarily with facts and objective descriptions of events without subjective analysis. However, it also argues that looking at multiple perspectives, including biased viewpoints, can provide positive benefits. Considering biased views could help understand different political positions better or see the benefits of controversial issues like Brexit from various angles. Overall, the document suggests that while factual writing aims to be objective, exploring biased perspectives too can offer some advantages as long as the core facts are represented accurately.
Task 3
Kanye West ruined Taylor Swift's acceptance speech at the 2009 MTV VMA awards by grabbing her microphone and saying Beyoncé should have won the award instead. This sparked major backlash from other celebrities who criticized Kanye on social media. While Russell Brand defended Kanye as his friend, most celebrities including Pink, Katy Perry, Donald Trump, and Kelly Clarkson condemned his actions. Kanye later apologized to Taylor Swift for interrupting her moment. The article discusses the incident and reactions on social media.
Social Action Finished product pictures only
The document discusses finalizing production for a social action project. It likely provides details on completing the development of a social initiative and preparing it for launch or public exposure. The key details covered may include final testing, content completion, marketing preparations and other closing tasks needed before unveiling the social program to its intended audience.
Task 7 evaluation
The peer feedback results showed both strengths and weaknesses of the author's two domestic violence awareness posters. For the first poster, peers felt the split screen effectively conveyed the impacts of abuse and targeted both women and men. However, some details like the black eye appeared too cartoonish. For the second poster, peers only feedback was to add the campaign logo for website access.
The author agreed some details needed changing in the first poster to look more realistic, like toning down the eye bruising opacity. They also changed the left side text based on peer feedback. For the second poster, they only added the logo as suggested. Overall, the author felt the messages were clear through the images and context, and techniques like the split
Factual writing
- Leaflets are used to provide information about companies, products, and services to targeted audiences. They are commonly found in places like charities, schools, and libraries.
- The antibiotic resistance leaflet uses clear language, illustrations, formatting, and referencing to effectively communicate its message. Colour, font size, and spacing are used strategically to engage the audience.
- The toaster instruction manual uses numbered steps, illustrations, safety warnings, and a simple black and white design to clearly guide users through assembly and use. Font style and capitalization aid readability.
Factual writing Task 1
Leaflets provide information about companies, products, and services to targeted audiences. They are commonly found in places like charities, schools, and libraries. An instruction manual for a toaster provides step-by-step instructions and illustrations to guide users through assembly and safe use. A how-to guide for making biscuits clearly lists the three easy steps and uses pictures and bold text to clearly show users what to make and how. Both instruction manuals and how-to guides aim to effectively communicate information through clarity, avoiding ambiguity, and concise instructions.
Task 7 evaluation
The peer feedback results for the student's two domestic violence awareness posters are summarized. For the first poster, peers said the split screen effectively showed the physical impacts and conveyed the message to both male and female audiences. For the second poster, peers liked how the fading image communicated the message clearly. Some weaknesses noted were the cartoonish depiction of injuries and a lack of logo/branding. The student agreed some techniques could be improved and made changes like toning down injuries, adding a logo, and reworking some text. Peers felt the revised posters more clearly got across the anti-domestic violence message through strong visuals and concise wording.
Task 5, part 2 schedule and resources
The document provides a schedule and list of resources needed for a project related to domestic violence. It includes:
- Dates from December 4th to January 10th for tasks such as looking at logo designs, creating logos, researching promotional materials, designing posters and advertisements, creating merchandise, and designing a website.
- Resources needed for each task, including computers, internet access, Photoshop, PowerPoint, cameras, SD cards/batteries, and tripods.
- Details on tasks such as describing designed logos, researching bus advertisement formats, taking photographs for posters and advertisements, finalizing designs, and touching up all materials in PowerPoint.
Client factfile 2
The National Centre for Domestic Violence was established in 2002 to provide free legal support to survivors of domestic violence. It helps individuals obtain injunctions and offers alternative housing and legal protection for children affected by abuse. While not government funded, it charges solicitors for its work. The organization aims to make victims' lives safe again by banning abusers and seeing survivors through recovery. It has helped protect others by outlining orders that can forbid threatening behavior and regulate family homes. The Centre still hopes to make everyone who contacts them feel safe again.
Analysis results of survey
The document analyzes the results of a survey on domestic violence. It provides details on the demographics of respondents such as ages being mostly 15-40 and genders being majority female. It then summarizes the responses to questions about awareness of different types of abuse, experiences of abuse, relationships to abusers, and where victims would seek help. The analysis finds high awareness of physical and sexual abuse but less of emotional/mental abuse. It also finds that most abusers were male partners or family members, and that victims would likely seek help from family, friends, or police.
Research template
This poster campaign aims to raise awareness about the dangers of drink and drug driving. It uses bright neon colors like yellow and green to catch viewers' attention. The image shows a driver being apprehended by police, communicating the consequences of getting behind the wheel impaired. Statistics are provided showing a decrease in fatalities after evidential roadside breath testing was introduced in 2005, demonstrating the impact of stricter laws. The campaign provides a clear anti-drink driving message through its use of visuals and colors.
Aims and considerations sheet
The document outlines considerations for research on domestic abuse. It discusses looking at existing campaigns, websites, posters and personal stories to understand how different groups are affected and how the issue is portrayed. Primary research would involve questioning a wide variety of women, children and men using social groups, surveys and social media to get their anonymous experiences. Sensitive issues could arise in bringing up people's past experiences and identifying people affected by domestic abuse. The research aims to raise awareness by displaying results in places like doctor's offices, schools and websites.
Aims and considerations sheet
The document outlines considerations for research on domestic abuse. It discusses looking at existing campaigns, websites, posters and personal stories to understand how different groups are affected. Primary research would involve questioning a wide variety of women, children and men using social groups, surveys and social media to get their anonymous perspectives. Sensitive issues could arise as the topic is difficult to discuss. Results would show how many people participated and their demographics. The research aims to raise awareness by displaying pieces in places like medical waiting rooms and schools. Funding, ethical issues, social factors and community resources could all impact the research.
Copy editing final
Veganism is a philosophy and way of living that avoids all animal products like meat, dairy and eggs. Going vegan for a month can have significant health benefits as it leads to a plant-based diet higher in nutrients. Campaigns like Veganuary encourage people to try veganism in January to raise awareness of the lifestyle. Vegans must ensure they get essential nutrients from plant sources and fortified foods, though vitamin B12 supplementation is important. Adopting a vegan diet can help prevent diseases and reduce symptoms like PMS. Veganism also benefits the environment by avoiding intensive animal agriculture which uses significant resources and emits greenhouse gases.
Research template
This poster campaign aims to raise awareness about the dangers of drink and drug driving. It uses bright neon colors like yellow and green to catch viewers' attention. The image shows a driver being apprehended by police, communicating the consequences of getting behind the wheel impaired. Statistics are provided showing a decrease in fatalities after evidential roadside breath testing was introduced in 2005, demonstrating the impact of stricter laws. The campaign provides a clear anti-drink driving message through its use of visuals and colors.
Visual hierarchy
Visual hierarchy refers to the order of importance given to the visual elements on a page based on their size, color, and position. Elements with strong visual contrast like large colorful text or images will draw the viewer's eye first. Proper use of visual hierarchy helps guide the viewer's attention to prioritize important information and understand the content more easily.
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