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- 2. Content Page 2: Contents Page 3: Introduction and Specification Page 4: The History of motion graphics Page 5:The History of motion graphics Page 6: Contempory motion graphics Page 7: Contempory motion graphics Page 8: Famous motion graphic desingers Page 9: Famous motion graphic desingers Page 10: Famous motion graphic desingers Page 11: Famous motion graphic desingers Page 12: Famous motion graphic desingers Page 13: Famous motion graphic desingers Page 14: Famous motion graphic desingers Page 15: Famous motion graphic desingers Page 16: Types of motion graphics Page 17: My motion Graphics Page 18: My motion Graphics Page 19: My infographic Motion graphic Page 20: My infographic Motion graphic Page 21: My infographic Motion graphic Page 22: My infographic Motion graphic Page 23: My infographic Motion graphic Page 24: My infographic Motion graphic Page 25: My infographic Motion graphic Page 26: My kinetic typography Motion graphic Page 27: My kinetic typography Motion graphic Page 28: My kinetic typography Motion graphic Page 29: My kinetic typography Motion graphic Page 30: My TV title motion graphic Page 31: My TV title motion graphic Page 32: My TV title motion graphic Page 33: My TV title motion graphic Page 34: My TV title motion graphic Page 35: Bibliography Page 36: Bibliography Page 37: Bibliography
- 3. Introduction Specification This is my visual for MED102 Motion Graphics for Adrian Hickey where I will showcase the research I have done into different Motion graphic designers which has give made ideas and tips on how to make my different motion graphics. It will also show case how I have made each of the different motion graphics for this module of my course. This module has gave me the understanding of the most basic components of motion graphics that has been introduced to me such as frame, sound, rhythm,tempo,time,motion and sequencing. For this module I had two different specifications as I had two different tasks to do, my first specification was that I must Submit three different pieces of Motion Graphics. Each piece Will last no less than 10 seconds. All students will Create examples of the following types of Motion Graphics: 1. Kinetic Typography 2. TV/Film titles 3. Infographics The outcomes must be delivered online hosted on Vimeo. You should check your Vimeo links contain your work as dead links will receive no Grade. For my second assignment my specification was that I must Produce Motion Graphics using After Effects software this can take the form of a music video, a movie title sequence, an animation, kinetic typography etc. The practical production outcome will be developed in accordance with the theories and research disseminated in the lecture series, the theoretical and practical research from Coursework 3 and the software skills undertaken in the workshops. Students are also required to upload a 10 second clip from Assessment 2 to Blackboard for use in future showreels.
- 5. History of Motion graphicsMotion graphics dates back to the early 1800’s where animation devices like flip books were made to produce movement in sequential drawings, although animation didn’t really start until the start of cinematography. There was not just one single person who started up motion graphics there are so many different people who contributed to the first motion graphics such as Marcel Duchamp,Walter Ruttmann, and Fernand Lager’s work which will show experimenting in mixing techniques and media for film. There were many other people who were considered pioneers in the fields such as Saul Bass,Pablo Ferro and John Whitney. Saul Bass is a very well known in the field of motion graphics and is known as pioneer in the development of feature film title sequences. Some of the most famous title sequences that he made include The Man With The Golden Arm(1955), Psycho(1960), Goodfellas(1990), and Casino (1995). http://www.fifteentofive.com/Websites/SaulBass/ assets/images/Saul-Bass.jpg http://numerocinqmagazine.com/wp-content/up- loads/2013/12/marcel_duchamp.jpg Marcel Duchamp Walter Ruttmann http://ekladata.com/YFCjrsmLeYhIg- WPC25GcX3Sj4UM.jpg
- 7. CONTEMPORARY MOTION GRAPHICSFlat Design Flat designs are often used in infographics for video marketing, they use flat design which also to mix of the information with aesthetics that engages audiences. Multiple Overlaid Videos Multiple overlaid videos is using the ‘masking’ techniques to overlay footage into different shapes and frames. This is often used for titles sequences as it is open to interpretation. . Bitesize Content Bitesize content includes things like Gifs, autoplay and square Instagram videos and Facebook videos. Now meme culture has evolved gifs into a important tool for marketing and is used as a method of communication. https://www.facebook.com/events/1372401812818615 /1420770827981713/?notif_t=admin_plan_mall_activi- ty¬if_id=1492542711376999 https://i.ytimg.com/vi/58GKra8ukGU/maxresdefault.jpg https://i0.wp.com/www.creativeloop.co.zw/wp-content/up- loads/2013/09/google-logo-redesigned-2013.jpg
- 10. Jake Mathews About Jake Mathews Jake Mathews is a freelance animator/designer who has more than a decade of experience. Mathews attended Rochester Institute of Technology where he got a B.S in New Media he also got a M.F.A in Computer Graphic Design. Experience Mathews has worked for a range of well-known company’s which include being the senior art director at Harpo Studios, art director of “The Rosie Show”, motion graphic designer at The Oprah Winfrey Show and Motion Graphic Designer at Current TV. https://static1.squarespace.com/static/5501c3d- fe4b0fda45132657c/t/570e788b859fd09b9e2b- 493c/1460566155398/?format=1500w http://www.jakemathew.com/#/mtv-vma/ https://static1.squarespace.com/static/5501c3d- fe4b0fda45132657c/t/550d8779e4b000ac- f77271aa/1426950010890/?format=500w
- 11. Here is a few clips from two different motion graphics that Jake Mathews made for the MTV Music Award 2015 which was presented by Miley Cyrus. Here is a few clips from the opening title sequence of The Rosie Show that Jake Mathews made and decided that to make a colourful claymation/ miniature Chicago environment. http://www.jakemathew.com/#/the-rosie-show/ http://www.jakemathew.com/#/mtv-vma/
- 12. Walt Disney About Walt Disney Walt Disney was a entrepreneur , animator, voice actor and film producer. Walt was said to be a ‘pioneer of the American animation industry’ because of the amount of work he done in the world of cartoons. Walt Disney holds the most Academy Awards for one individual as he has won 22 Oscars from 59 nominations, Walt also has two Golden Globe Special Achievement Awards and also a Emmy Award. At the age of 18 Walt got a job as a commercial illustrator which helped him to later in life to move up to California and set up Disney Brothers Studio with his brother Roy. http://vignette1.wikia.nocookie.net/Disney/ images/8/82/Waltdisney4.jpg/revision/ latest?cb=20110930222635 Experience Walt Disney has many different motion graphic characters his first being Mickey Mouse in 1928 which later became Disney’s biggest success. Later on as the studio grew bigger and bigger he become more adventurous with synchronized sounds, full-colour three-strips techni-colour, feature- length cartoons and technical developments such as Snow White and the Seven Dwarfs and Fantasia. https://upload.wikimedia.org/wikipedia/en/4/49/Snow_ White_1937_poster.png https://54disneyreviews.files.word- press.com/2014/08/fantasia-poster1. jpg
- 14. Eadweard Muybridge About Eadweard Muybridge Eadweard Muybridge was a very well-known English photographer who worked in photographic studies of motion, and also in early work in motion-picture projection. Eadweard is known for his work on animal locomotion in 1877 and 1878,where he used multiple cameras to capture motion in stop motion photographs. Eadweard is also well know for all of his photos of Yosemite Valley. Eadweard has influenced many other people such as Étienne-Jules Marey who in recorded the first series of live action photos with one camera in 1882 which was influenced by Eadweard Muybridge. Experience Eadweard Muybridge has lot of different experience in a range of areas of work as his work with the governor of California Leland Stanford who contacted him to help settle a bet if all four hooves of a running horse left the ground at the same time therefore Muybridge started to photo a galloping horse in a sequence of shots to see if the governor was right in saying they did. https://upload.wikimedia.org/wikipedia/commons/ thumb/f/f8/Optic_Projection_fig_411.jpg/220px-Op- tic_Projection_fig_411.jpg https://themovierat.files.wordpress.com/2015/06/ man-and-horse-jumping-eadweard-muybridge.jpg
- 17. Kinetic Typography Kinetic Typography is the technical term for “moving text” and it is most popular in music videos. It is used as it is user friendly, structures your visual and can mix with any other style. Infographics In business 39% of them do not use video to help to promote there products, although the 78% of business who do use video for marketing say that is works and that it is a growing medium. Types of motion graphicsTitle Sequence A title sequence is what TV programmes and movies present there title, key production and cast members in, utilizing conceptual visuals and sound. It is usually starts with the text of the opening credits which helps to establish the setting and tone of the program. Infographic Kinetic typography Title Sequence https://www.youtube.com/watch?v=IExGNeETVB0 https://www.youtube.com/watch?v=IB8nPu5iH9c https://www. youtube.com/ watch?v=QViCXg- kcBRM
- 18. My mo grap
- 19. otion phics
- 21. iNfographic on Dyslexia I will now go onto to do a detailed step by step of how I made my infographic on Dyslexia. I decided to do it on dyslexia as it is something I know quite a bit about as I have the learning difficulty and I know from experience that it is often pushed under the rug. Step one: To start of my infographic on dyslexia I first went and researched different facts about the learning condition so I could put them in my motion graphic. To get the word dyslexia to come in from the side I made different position keyframes to have it slowly move into the position that I wanted it to go to. Step two: The next step I went on to do was to add the definition of dyslexia below it where I used the typewriter effect to have the text look like it is being typed in below the word dyslexia. I then made more keyframes for each of the different bits of text so over time they words would fade out and onto the next frame of my infographic.
- 22. Step three: For my next step I went on and did some research on the symptoms of dyslexia where I found two of the main symptoms of dyslexia that you can see in the screenshot below. For this piece of text I also used the typewriter effect as I wanted to keep the continuity of my text being typed out throughout my motion graphic. Step four: For my next step I added in the main to symptoms that I found out while I researched about dyslexia. I once again used the typewriter effect to keep the continuity flowing throughout. I then made more keyframes for each of the different bits of text so over time they words would fade out and onto the next frame of my infographic. Step five: For my next step I made a range of different keyframes which allowed me to move the 1 to the position that I wanted it to be placed from taking it in from the side. I also made more keyframes for the number one so over time they words would fade out and onto the next frame of my infographic.
- 23. Step six: For my next step I made a range of different keyframes which allowed me to move the next part of the fact to the position that I wanted it to be placed from taking it in from the top. I also made more keyframes for the different part of the text so over time they words would fade out and onto the next frame of my infographic. Step seven: For my next step I went onto YouTube and from our workshops look at how to make a circle for the percentage to represent. I did this as from researching other infographic I seen that it was a good way to present your fact or information. Step eight: For my next step I added in the fact that went with the percentage circle beside it and used the typewriter effect to continue the continui- ty throughout my motion graphic. I also used multiple keyframes to allow the text to fade in gradually as the circle was coming to the place that I wanted it to stop at.
- 24. Step nine: For my next step I made more keyframes for the text in this frame so over time they words would fade out and onto the next frame of my infographic. Step ten: For my next step I found a image of 6 people which would help to show may fact as it was 1 out of 6. I Made a range of different opacity keyframes which allowed my photo to gradually fade in to the frame instead of just popping in all at once. Step eleven: For my next step I added the typewriter ef- fect on the text in the frame as I had used it throughout my motion graphic and wanted to continue to use it. I then went on to make more keyframes for the text in this frame so over time they words would fade out and onto the next frame of my infographic.
- 25. Step twelve: For my last step I decided to continue to use the typewriter effect for the text as it worked well with all the other bit of text and I wanted to ensure that the continuity of my infographic motion graph- ic was all the same. I then again made more keyframes for the this last piece of text so over time they words would fade out and easily end my motion graphic.
- 27. Kinetic typography on the poem Memories By Jane kimI will now go onto to do a detailed step by step of how I made my kinetic typography motion graphic on the poem Memories by Jane Kim Step one: To start of my kinetic typography I first went and researched different poems and picked the one I liked the most which was this poem my Jane Kim. I also went on to find a photo for throughout my kinetic typography motion graphic. Step two: For my next step I started to break down each of the different sections of the poem. With each of the different words or sentences I used a different effect for the text to come in. Such as the “fade away” part in the poem I made it come in as it was being typed and then made it fade away like it says.
- 28. Step three: For my next step I added in another few parts of the poem and used the fade out for the text before so the next part of the poem would gradually fade in and not come in abruptly. Step four: For my next step I continued to fade in and fade out my text which allowed me to add more of my poem which flowed seamlessly due to the text fading out. Step five: For this step I used different key frames which helped me to get my text to swing in to the place that I wanted it to stay. I also added different key frames on the text which made it slowly fade out.
- 29. Step six: For this step I used different key frames to allow the different pieces of text to come in at different times so there wasn’t just a large piece of writing on the screen. Step seven: For my second last step I used all of the same movement that I have used throughout my kinetic typography motion graphic to help finish off my piece. I also ensured that all my text would slowly fade out on to the last section of my motion graphic. Step eight: For my final step I used the type writer effect to say the name of the poem and who the poem was by.
- 31. Tv title inspired by the tv programme dexter I will now go onto to do a detailed step by step of how I made my TV title which was inspired by the opening title sequence of Dexter. Step one: To start of my title sequence I went on to look at a range of TV and movie programmes title sequence and found that Dexter was the one I enjoyed the most therefore I want to make something that resembled it. I did this by finding a range of royal free clips Step two: For my next step I added I fake name which would act as one of the actresses names in the fake TV title sequence I created. I placed it in the top right corner as from looking at a range of title sequences I seen that the names of actors or actresses where always in the corners of the screen.
- 32. Step three: For my next step I went and found another royal free short clip only instead of being the time-laps of the busy street I decided to use a old close up of a vinyl player. Step four: For my next step I went on to add another name to my TV title sequence so it would look more like a real one. I used the fade in and fade out effect which helped it to gradually come on the screen. Step five: For my next step I went and found another royal free short clip this one being of smoke covering the whole screen which helped to give it sort of a eerie effect to my title sequence.
- 33. Step six: For my next step I went on to add another name to my TV title sequence so it would look more like a real one. I used the fade in and fade out effect which helped it to gradually come on the screen. Step seven: For my next step I went and found another royal free short clip which was of embers of a fire which helped to related to the smoke clip in the one previous . Step eight: For my next step I went on to add the name of my fake title sequence and placed it in the centre of the screen so it would stand out more than the names of the cast.
- 34. Step nine: For my next step I added in the references to where I got my chips from. Step ten: For my next step I added music into my TV title which helped it to look more realistic.
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