The document discusses various types of web animation and animation software. It describes how websites like The Simpsons use animation to promote products. It also discusses different animation techniques like cel animation, flick books, and stop motion. Common file formats and software for creating web animations are mentioned, including Flash, Swish, Amara, and Director. Plugins that allow viewing animations on websites are also summarized, such as Flash Player, Shockwave, and QuickTime.

1. Conner Murray
Unit 65
Task 1
Investigate the uses of Web animation
Websites that usually use a lot of animation graphics within the site are children‟s
television shows.
An example of television show is the Simpsons,
On this website it includes a range of
different items. Information can be read
about the animated cartoon. Included on
this is the different types of media used
other than just the television show. Buttons make the website
more interactive with the
When entering the site a linear animation is viewer using it and allows
played which can be skipped, within this them to access things they
animation are different types of information want to.
including some advertisement.
By the Simpsons creating their own site
they can promote anything they like by
selecting the “SHOP” page it takes you to
new things being sold. By doing this it
saves a lot of money advertising on
different types of media such as
magazines, new papers or television.

2. Conner Murray
Some websites choose to advertise new products on the main screen before the home
page and if you click on the new product leads you to more information about the
product being sold.
A known brand for doing this is Apple they currently have just launched the new
IPhone 5 and it‟s become the main topic on the website as the target audience
involved is aimed at technology consumers.
When entering the website the first
page that opens is for the new
product being sold. This makes the
promotions more obvious to the
viewer.
As the information on the web
banner changes like a slide show
this is called an animated GIF.

3. Conner Murray
Task 2
Hand Drawn Cel Animation
Cel animation is a type of animation that makes the film/TV show/game look hand
drawn.
One of the first types of animation was hand drawn but with the advancement of
technology over the years this form of animation has been created by using computer
animation to give hand drawn to give the appearance more slick. As the drawing have
become much better because of the computer software around, programmes like
Flash can be used to do this type of animation.
By using the software‟s makes it a lot cheaper and easier to achieve the final outcome.
Flick Books
Flick books are the early dated types of animation are the
most simple.
To achieve a successful flick book you need a small pad and
on every page draw an object then adjust it on every page
once finished it will look like the doodle is moving.
The animation could be of a man running away from police
but the animation doesn‟t move too much when viewing the
different pages normally, instead when the book is flipped
with speed so that it gives the illusion that your viewing an
animation instead of looking at many separate drawings
one after the other.
Animated Cartoon
An animated cartoon is a series of moving images that are viewed as a character in
different situations.
Cartoons are usually created for children to watch as shows, some digital channels
arecontinuously are showing them like Cartoon
Network and Nickelodeon.
Not only are some shows animated some films are
they have cartoons in it, the most famous and first
being Snow White and The Seven Dwarves, this
was the most expensive animated cartoon film
when it came out and was the first fully animated
feature film.

4. Conner Murray
Task 3
Persistence of Vision
Persistence of vision is when a frame of images are going a speed the eye sees as a
moving clip by which an afterimage is thought to persist for approximately 0.04 of a
second on the retina.
Stop Motion
Stop motion is an animation technique to make an
object appear to move on its own by it being
physically manipulated. This is done by the moving
the object slightly and taking a range of photos to
create a final clip.
Frame rate/Frame frequency
The frame-rate says how many images of a movie are displayed every second a movie
is played. The higher frame rate a movie has the smoother objects move in the movie.
Onion Skinning
Frame by frame animation takes a long time and can
become really repetitive to achieve the final clip when trying
to create something simple. When using flash theirs a tool
called “onion skinning”. This shows you the beginning and
ending frames when still looks like layering. Using onion
skinning allows the movement to be precise.
Tweening
The process of tweening is how the image begins from the first to second without any
errors; this process is used in every type of animation.
GIF
The Graphical Interchange Format: GIF - is one of the most widely used image
formats on the web. GIF files are recognizable by their .gif file extension. GIF is
suitable for images with sharp edges and relatively few gradations of colour, such as
line art, cartoons, and text.

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DHTML
Dynamic HTML is a collective term for a combination of hypertext mark-up language
HTML tags and options that can make web pages more animated and interactive
than previous versions of HTML.
XHTML
Extensible Hypertext Mark-up Language is based on the HTML but has been
modified to follow the guidelines of XML; the Extensible mark-up language because
XHTML is "extensible," Web developers can create their own objects and tags for
each Web page they build.
Task 4
Raster graphics
A raster graphics image, or bitmap, is a data structure representing a generally
rectangular grid of pixels, able to view by a monitor, paper, or any other source
possible. Raster images are stored in image files with varying formats. If you enlarge
or zoom into a raster image you lose detail and the picture pixelates.
Vector graphics
Vector graphics is the use of an equation containing a mathematical sum. This sum
keeps the points, lines, curves, and shapes all smooth and not pixelated because it‟s a
different type of software use e.g. adobe illustrator. Using vectors is better when
creating a magazine cover of advertisement because you can change the size to
however big needed and it won‟t lose quality life.
Image Compression
Image compression is minimizing the size in bytes of a graphics file without
degrading the quality of the image to an unacceptable level. The reduction in file size
allows more images to be stored in a given amount of disk or memory space. It also
reduces the time required for images to be sent over the Internet or downloaded
from Web pages.
File Format
File format that wraps video, audio, and other bit streams. This description is
concerned with QuickTime as a video wrapper called "movie" files by Apple, and as a
sound wrapper, especially as used by Apple's iTunes music service. QuickTime also
wraps still images, animations not recorded as video, virtual reality, and these are
not discussed at this site, with the exception of SWF_7 and SWF_8, the Flash SWF
File Format versions 7 and 8.

6. Conner Murray
Task 5
Web Animation Software and web player plugins
Authoring software is a programme where you can create different things or „author‟
them. It could be an interactive DVD for a business, an animation on the internet or
create multi-platform presentations.
Flash is a popular authoring software developed by Macromedia, is used to create
vector graphics-based animation programs with full-screen navigation interfaces,
graphic illustrations.
Swish is a program that is used to create Flash animations without using
Macromedia's Flash product. Swish includes tools for creating lines, rectangles,
ellipses, curves, motion paths, rollover buttons, and more.
Amara is an application for creating website animations like banners and photo
animations. The projects that you do on it export to .swf, the same as Flash and also
Flash projects are compatible with Amara.
Director is software that is used for making interactive CD‟s. These can be used for a
business to promote a new product.
A media player is a type of computer software that allows you to play multimedia
files without having to install major applications. These only work by allowing the
plugins.
Flash player
Flash player is used to play shockwave files; these are usually animations or movies.
It‟s also used on websites to help view certain videos that the site can‟t host on its
own.
Shockwave
Shockwave player is used to play animated and interactive videos and photos on web
pages and on computers with the plug in installed.
QuickTime
QuickTime player is Apple‟s media player and can play multiple formats like sounds,
digital videos and interactive photos. This type of player can also be used on Apple‟s
IPhones and IPods.