My fascination with the visual: meaning, persuasion, and delight

•

1 like•683 views

Presentation for a "Wonderful Wednesday" at Stamps School of Art and Design, University of Michigan. It includes some of my visual work and and overview of my research on the application of rhetoric to human-computer interaction.

Design

yucatan,mexico
Image taken from http://vizts.com/chichen-itza/
Born in Merida,Yucatan
BS in Computer Science
University of Yucatan
•Web Design
•Usability
•Image Processing
•Web Simulation

Picture taken from http://adninformativo.mx/el-teatro-juarez-de-guanajuato-y-su-historia/
guanajuato,mexico
•Image Processing
MS in Computer Science
Ctr. for Res. in Mathematics

Picture taken from http://www.discoverymundo.com/tours/216/puebla-and-cholula-tour
puebla,mexico
•Interaction Design
•Interface Design
•Graphic Design Rhetoric
•Semiotic Engineering
MA in Information Design
Univ. of the Americas Puebla

bloomington,indiana
•Delightful Interfaces
PhD in Informatics (HCI/d)
Indiana University

ann arbor,michigan
Assistant Professor
University of Michigan
•2D
•Methods of Inquiry
•Information Design

I thevisual:
design,semiotics,
andrhetoric

Artifact
Rhetoric
Sub-domain
of Rhetoric
Lens
Rhetorical
Inspection
Semiotic Inspection Method
Semiotic Engineering
Interaction Criticism
Humanistic HCI
Rhetorical Criticism
Epistemological
Influence
Articulation
Language
for IxD
Compositional Qualities
Experiential Qualities
Mymethod

Mylenses
Function of an image
Visual enthymeme
Three modes of appeal
Rhetorical operations
Rhetorical ﬁgures
Metaphorical tension
Emotional intensity
Artifact
Rhetorical
Inspection

Example:appealsinUIdesign
Ethical
Appeal
Interface
tn
Interface
tn+1
Rational
Appeal
Ethical
Appeal
Rational
Appeal
Sosa-Tzec,Siegel,and Brown (2015)

1. The three modes of appeal (logos,ethos,and
pathos) fluctuate throughout the user experience.
2. Rhetorical operations help in the articulation of
modiﬁcations applied to an interface to work on
different platforms.
3. Rhetorical ﬁgures (tropes and schemes) help in the
conceptual description of the composition of
interfaces and interactions.
Sosa-Tzec,Siegel,and Brown (2015)

• My practice focuses on visual information design and
interaction design.
• My research is concerned with the compositional
aspects of visual design in printed and interactive
media (i.e.,design poetics),how these aspects
generate meaning (i.e.,design semiotics),and the
ways the affect people's beliefs,attitudes,and
behaviors (i.e.,design rhetorics).

Thanks!
Questions?
tzec.com
omarsosa@umich.edu

Presentation at the SSA 2022: The 46th Annual Conference of the Semiotic Society of America. Abstract: The detrimental effects caused by uncontrolled technology usage and screen time have motivated designers in academia and industry to explore solutions that promote digital well-being. This paper draws on the social semiotic approach to multimodality to examine the semiotic resources applied in designing and presenting one case study concerning such solutions—Little Signals, six artifacts commissioned by Google. An analysis was performed on the project’s website’s content, paying careful attention to an introductory video and artifact gallery. Proximity, distance, focus, and analogy appear as distinctive video storytelling choices. These convey unobtrusiveness, invisibility, ephemerality, intimacy, control, and familiarity. The resources of size, shape, material, color, and motion applied to define the artifacts’ appearance, behavior, and data presentation also help reinforce it. Besides examining the relationship between these meaning potentials, resources, and digital well-being artifacts, this paper also discusses the apparent attempt to give smart-home devices a benign character.

Delight in the User Experience: Form and Place

Omar Sosa-Tzec

This paper elaborates on delight in UX by drawing on existing knowledge and theory on emotion and experience. The multiple formulations and discussions of delight in UX demonstrate its significance for the UX design community. However, it appears unclear what delight specifically is and how it particularly differs from pleasure, which designers use interchangeably with delight. This paper argues that pleasure and delight are distinct, and posits delight as the combination of joy with surprise or captivation, which leads the user to experience a wow! or yay! moment, respectively. The paper also posits that a designer’s intended delight—how she envisions the product causing delight—may differ from the user’s experienced delight—the wow! and yay! moments—during the UX as such delight is assimilated by the user and affects her expectations concerning the delightfulness of using interactive products. Nevertheless, this same assimilated delight encourages continuous use of such products.

Delight by Motion: Investigating the Role of Animation in Microinteractions

Omar Sosa-Tzec

This paper focuses on the role of animation in making microinteractions delightful. We first draw on customer experience literature to propose that a microinteraction is delightful when it surprises, captivates, and communicates need fulfillment. Following this notion and drawing on social semiotics, we analyze a collection of examples of microinteractions posted on dribbble.com. Observations derived from this analysis show that animation contributes to a microinteraction’s delightfulness by contextualizing, clarifying, metaphorizing, and creating a micro-narrative around its purpose, development, or outcome. A microinteraction’s animation has the power to produce “aha! moments,” in which the user notices something meaningful concerning her goals, actions, and expectations, and about the context of use. As microinteractions seriously influence the user experience, it becomes imperative to promote motion design literacy, including identifying strategies and tropes for user interface animation, among UI/UX designers. Paper presented in MoDE 21 Motion Design Education Summit (online conference) on June 11, 2021

Critical Design Research and Constructive Research Outcomes as Arguments

Omar Sosa-Tzec

Creative Data and Information Visualization: Reflections on Two Pedagogical A...

Omar Sosa-Tzec

Teaching Design, Information, and Interaction: Reflections, Foundations, and ...

Omar Sosa-Tzec

Visualizing Data Trails: Metaphors and a Symbolic Language for Interfaces

Omar Sosa-Tzec

Position paper for the CHI 2020 Workshop "Speculative Designs for Emergent Personal Data Trails: Signs, Signals and Signifiers." This paper starts by presenting four mobile interface design concepts to make personal data trails visible. Frosted screen, rainbow heatmap, hungry zombie, and data current are the labels given to these concepts. After reflecting on these concepts, the paper focuses on some elements of personal data trails, and explores a visual system of icons to indicate the user the possible use and abuse of the data they produce during the UX. The elements proposed by this paper are surveillance, commodification, data aggregation, data input, affect and arousal, preferences, and community.

Communicating design-related intellectual influence: towards visual references

Omar Sosa-Tzec

Prototype-driven design research often involves collecting and analyzing designed artifacts in annotated portfolios and design workbooks. These collections constitute important sources of intellectual influence for researchers, yet communicating this influence presents unique challenges, such as the difficulty of translating the aesthetic, material, or interactive qualities of a designed artifact into written text. Building on discourses of visual thinking and visual imagery in science communication and HCI research, this paper introduces, and elaborates, a novel research communication design concept called "visual references," which combine bibliographic information with photographic images, textual annotations, and diagrammatic annotations in order to communicate design-related intellectual influence.

User interfaces are continually evolving. Contemporary interfaces, particularly mobile interfaces, have developed their own design language as they have discarded skeuomorphs and metaphorical representations to support their design and introduced features not available before in desktop interfaces. Despite the pervasiveness of mobile interfaces, researchers have neglected the development of theory that accounts for how they still connect with or deviate from early interface design constructs. This paper adapts the notion of metaphorical tension to formulate and explore a new construct, design tension, which scopes an exercise of interaction criticism on Instagram's interface. As a result, this paper argues that design tension is useful to account for how interface components introduce features that are discordant to interface standards and best practices, things from the real world, and the user's belief system. It also suggests that both the method and construct can be applied to other communication design artifacts distinct from interfaces to produce intermediate-level knowledge.

Interacciones Encantadoras: Interfaces de Usuario desde una Perspectiva Semió...

Omar Sosa-Tzec

Visual Design for Interface and Experience Design

Omar Sosa-Tzec

Affordances, Constraints, and Feedback in User Experience Design

Omar Sosa-Tzec

User Experience Design, Navigation, and Interaction Flows

Omar Sosa-Tzec

Relation between interaction flows and the three basic questions of information architecture -- Where am I? What can I do here? Where can I go from here? Lecture slides for Fall 2016 course INFO-I 300: Human-Computer Interaction/Interaction Design at Indiana University Bloomington, School of Informatics and Computing. Instructor of record: Omar Sosa-Tzec, PhD Candidate in Informatics (HCI Design).

Introduction to Human-Computer Interaction and Interaction Design

Omar Sosa-Tzec

Takeaways from the course Visual Design for User Experience

Omar Sosa-Tzec

Introduction to Visual Design for User Experience

Omar Sosa-Tzec

Sometimes a sign, sometimes a figure

Omar Sosa-Tzec

Principios de Diseño Visual para Interacción Humano-Computadora

Omar Sosa-Tzec

HCI Seminar Fall 2015

Omar Sosa-Tzec

Exploration of Rhetorical Appeals, Operations and Figures in UI/UX Design

Omar Sosa-Tzec

Conference Paper presented in LearnxDesign 2015, the 3rd International Conference for Design Education Researchers Abstract. In this paper, we introduce a first pass of a rhetorical handbook intended for UI/UX designers. This handbook is based on an earlier version for graphic designers, introduced by Ehses & Lupton in 1988, in which diverse rhetorical concepts are illustrated through graphic work. For the UI/UX version, we examined desktop, web and mobile interfaces in order to illustrate the same concepts. In this first pass, we observe that the three modes of appeal (i.e., pathos, ethos and logos) fluctuate throughout the user experience. Additionally, we learned that rhetorical operations aid describing the adjustments made on an interface to work in different platforms. Further, the rhetorical figures (tropes and schemes) help to describe conceptually the interface’s composition and interactions. The concepts presented in the handbook provide a framework to examine and critique user interfaces, through which the disciplines of user experience and rhetoric connect.

Gaza Everywhere: exploring the applicability of a rhetorical lens in HCI

Omar Sosa-Tzec

Slides of the paper presented in "Critical Alternatives 2015" the 5th Decennial Aaarhus Conference, held on August 17 to 21, 2015, in Aarhus, Denmark. Paper abstract: By examining application software as a type of rhetorical artifact, it is possible to highlight its social, ethical and moral implications. In this paper, we explore one possibility for such a lens: application software functioning as a visual enthymeme. To explore the applicability of that concept in HCI, we analyze one web application as a first step. In our analysis, we observe that interaction and usability are two features that support an application in functioning as a visual enthymeme. Also, online sharing could help the user take the role of the arguer. Our analysis allows us to outline the elements of a user-centric persuasive experience and shows promise for further explorations regarding the applicability of rhetoric in HCI.

Towards a Pentadic Interaction Criticism

Omar Sosa-Tzec

In this workshop paper, I propose a theoretical account and procedure for performing interaction criticism called pentadic interaction criticism. This theoretical sketch is based on concepts from Kenneth Burke’s dramatism and rhetoric. Through these concepts, I begin to formulate an account of interaction criticism as a process of identification between the crit- ic, the designer, the user, and the client and the stakehold- ers. Then, I propose a five-step procedure for PIC to make it approachable to scholars, pedagogues and HCI/UX designers not familiar with interaction criticism.

Exploration of Rhetorical Appeals, Operations and Figures in UI/UX Design

Omar Sosa-Tzec

Slides of the paper presented in "LearnxDesign" 3d 3rd International Conference for Design Education Researchers and PreK-16 Design Educators, held in Chicago, IL at the School of the Art Institute of Chicago. === Abstract == In this paper, we introduce a first pass of a rhetorical handbook intended for UI/UX designers. This handbook is based on an earlier version for graphic designers, introduced by Ehses & Lupton in 1988, in which diverse rhetorical concepts are illustrated through graphic work. For the UI/UX version, we examined desktop, web and mobile interfaces in order to illustrate the same concepts. In this first pass, we observe that the three modes of appeal (i.e., pathos, ethos and logos) fluctuate throughout the user experience. Additionally, we learned that rhetorical operations aid describing the adjustments made on an interface to work in different platforms. Further, the rhetorical figures (tropes and schemes) help to describe conceptually the interface’s composition and interactions. The concepts presented in the handbook provide a framework to examine and critique user interfaces, through which the disciplines of user experience and rhetoric connect.

Doctoral Consortium Persuasive Technology Conference 2015

Omar Sosa-Tzec

Visual Design for Presentations

Omar Sosa-Tzec

Sketchnoting Tutorial

Omar Sosa-Tzec

Rhetorical Handbook. An Illustrated Manual for UX/UI Designers.

Omar Sosa-Tzec

Human Development Index Visualization

Omar Sosa-Tzec

一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理

h7j5io0

原件一模一样【微信：6496090 】【(Bolton毕业证书)博尔顿大学毕业证成绩单】【微信：6496090 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微6496090 【主营项目】一.毕业证【q微6496090】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微6496090】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理

asuzyq

Columbia毕业证offer【微信95270640】☀《哥伦比亚大学毕业证购买》Q微信95270640《Columbia毕业证文凭补》文凭、本科、硕士、研究生学历都可以做,留信认证的作用： 1：该专业认证可证明留学生真实留学身份。 2：同时对留学生所学专业等级给予评定。 3：国家专业人才认证中心颁发入库证书 4：这个入网证书并且可以归档到地方 5：凡是获得留信网入网的信息将会逐步更新到个人身份内，将在网内查询个人身份证信息后，同步读取人才网入库信息。 6：个人职称评审加20分。 7：个人信誉贷款加10分。 8：在国家人才网主办的全国网络招聘大会中纳入资料，供国家500强等高端企业选择人才《文凭Columbia毕业证书原版制作Columbia成绩单》仿制Columbia毕业证成绩单哥伦比亚大学学位证书pdf电子图》。办国外哥伦比亚大学哥伦比亚大学毕业证录取书教育部学历学位认证留信认证大使馆认证留学回国人员证明修改成绩单信封申请学校offer录取通知书在读证明offer letter。快速办理高仿国外毕业证成绩单： 1哥伦比亚大学毕业证+成绩单+留学回国人员证明+教育部学历认证（全套留学回国必备证明材料给父母及亲朋好友一份完美交代）; 2雅思成绩单托福成绩单OFFER在读证明等留学相关材料（申请学校转学甚至是申请工签都可以用到）。 3.毕业证 #成绩单等全套材料从防伪到印刷从水印到钢印烫金高精仿度跟学校原版100%相同。专业服务请勿犹豫联系我！联系人微信号：95270640诚招代理：本公司诚聘当地代理人员如果你有业余时间有兴趣就请联系我们。国外哥伦比亚大学哥伦比亚大学毕业证录取书办理过程： 1客户提供办理信息：姓名生日专业学位毕业时间等（如信息不确定可以咨询顾问：我们有专业老师帮你查询）； 2开始安排制作毕业证成绩单电子图； 3毕业证成绩单电子版做好以后发送给您确认； 4毕业证成绩单电子版您确认信息无误之后安排制作成品； 5成品做好拍照或者视频给您确认； 6快递给客户（国内顺丰国外DHLUPS等快读邮寄）。我们的亲人生我养我的父母您们的年迈的苍老换来了我们新一代的新鲜与活力无论我们在哪里父母对我们的爱和思念为我们的生命增加了光彩给予我们自由追求的力量生活的力量我们也不忘感恩正因为这股感恩的线牵着我们使我们在一年的结束时刻义无反顾的踏上了回家的旅途人们常说父母恩最难回报愿我能以当年爸爸妈妈对待小时候的我们那样耐心温柔地对待我将渐渐老去的父母体谅他们以反哺之心奉敬父母以感恩之心孝顺父母哪怕只为父母换洗的

Recently uploaded

一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理

h7j5io0

一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理

asuzyq

vernacular architecture in response to climate.pdf

PrabhjeetSingh219035

Book Formatting: Quality Control Checks for Designers

Confidence Ago

This presentation was made to help designers who work in publishing houses or format books for printing ensure quality. Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish. It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it. So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.

Top Israeli Products and Brands - Plan it israel.pdf

PlanitIsrael

7 Alternatives to Bullet Points in PowerPoint

Alvis Oh

Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...

Mansi Shah

Can AI do good? at 'offtheCanvas' India HCI prelude

Alan Dix

Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024. https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/ The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?

一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理

h7j5io0

原件一模一样【微信：6496090 】【(BU毕业证书)伯恩茅斯大学毕业证成绩单】【微信：6496090 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微6496090 【主营项目】一.毕业证【q微6496090】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微6496090】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

一比一原版(CITY毕业证书)谢菲尔德哈勒姆大学毕业证如何办理

9a93xvy

学校原件一模一样【微信：6496090 】【(CITY毕业证书)谢菲尔德哈勒姆大学毕业证成绩单】【微信：6496090 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微6496090 【主营项目】一.毕业证【q微6496090】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微6496090】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才办理(CITY毕业证书)谢菲尔德哈勒姆大学毕业证【微信：6496090 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。办理(CITY毕业证书)谢菲尔德哈勒姆大学毕业证【微信：6496090 】格式相对统一，各专业都有相应的模板。通常包括以下部分：校徽：象征着学校的荣誉和传承。校名:学校英文全称授予学位：本部分将注明获得的具体学位名称。毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。办理(CITY毕业证书)谢菲尔德哈勒姆大学毕业证【微信：6496090 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。综上所述，办理(CITY毕业证书)谢菲尔德哈勒姆大学毕业证【微信：6496090 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。

一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理

smpc3nvg

原件一模一样【微信：6496090 】【(Brunel毕业证书)布鲁内尔大学毕业证成绩单】【微信：6496090 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微6496090 【主营项目】一.毕业证【q微6496090】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微6496090】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

Borys Sutkowski portfolio interior design

boryssutkowski

一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理

7sd8fier

学校原件一模一样【微信：6496090 】【(NCL毕业证书)纽卡斯尔大学毕业证成绩单】【微信：6496090 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微6496090 【主营项目】一.毕业证【q微6496090】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微6496090】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才办理(NCL毕业证书)纽卡斯尔大学毕业证【微信：6496090 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。办理(NCL毕业证书)纽卡斯尔大学毕业证【微信：6496090 】格式相对统一，各专业都有相应的模板。通常包括以下部分：校徽：象征着学校的荣誉和传承。校名:学校英文全称授予学位：本部分将注明获得的具体学位名称。毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。办理(NCL毕业证书)纽卡斯尔大学毕业证【微信：6496090 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。综上所述，办理(NCL毕业证书)纽卡斯尔大学毕业证【微信：6496090 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。

Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...

ameli25062005

20 slides of research movie and artists .pdf

ameli25062005

Mohannad Abdullah portfolio _ V2 _22-24

M. A. Architect

一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理

7sd8fier

学校原件一模一样【微信：6496090 】【(UNUK毕业证书)诺丁汉大学毕业证成绩单】【微信：6496090 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微6496090 【主营项目】一.毕业证【q微6496090】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微6496090】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才办理(UNUK毕业证书)诺丁汉大学毕业证【微信：6496090 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。办理(UNUK毕业证书)诺丁汉大学毕业证【微信：6496090 】格式相对统一，各专业都有相应的模板。通常包括以下部分：校徽：象征着学校的荣誉和传承。校名:学校英文全称授予学位：本部分将注明获得的具体学位名称。毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。办理(UNUK毕业证书)诺丁汉大学毕业证【微信：6496090 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。综上所述，办理(UNUK毕业证书)诺丁汉大学毕业证【微信：6496090 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。

Expert Accessory Dwelling Unit (ADU) Drafting Services

ResDraft

Transforming Brand Perception and Boosting Profitability

aaryangarg12

In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses. Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences. Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies. The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.

一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理

n0tivyq

原件一模一样【微信：6496090 】【(Glasgow毕业证书)格拉斯哥大学毕业证成绩单】【微信：6496090 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微6496090 【主营项目】一.毕业证【q微6496090】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微6496090】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

Recently uploaded (20)

一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理

一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理

vernacular architecture in response to climate.pdf

Book Formatting: Quality Control Checks for Designers

Top Israeli Products and Brands - Plan it israel.pdf

7 Alternatives to Bullet Points in PowerPoint

Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...

Can AI do good? at 'offtheCanvas' India HCI prelude

一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理

一比一原版(CITY毕业证书)谢菲尔德哈勒姆大学毕业证如何办理

一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理

Borys Sutkowski portfolio interior design

一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理

Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...

20 slides of research movie and artists .pdf

Mohannad Abdullah portfolio _ V2 _22-24

一比一原版(UNUK毕业证书)诺丁汉大学毕业证如何办理

Expert Accessory Dwelling Unit (ADU) Drafting Services

Transforming Brand Perception and Boosting Profitability

一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理

My fascination with the visual: meaning, persuasion, and delight

1. Myfascinationwiththevisual: meaning,persuasion,and delight Omar Sosa-Tzec Visual Information Designer and Researcher Wonderful Wednesdays Winter 2018 Penny W.Stamps School of Art & Design University of Michigan February 14,2018

2. ¡Hola!

3. yucatan,mexico Image taken from http://vizts.com/chichen-itza/ Born in Merida,Yucatan BS in Computer Science University of Yucatan •Web Design •Usability •Image Processing •Web Simulation

4. Picture taken from http://adninformativo.mx/el-teatro-juarez-de-guanajuato-y-su-historia/ guanajuato,mexico •Image Processing MS in Computer Science Ctr. for Res. in Mathematics

5. Picture taken from http://www.discoverymundo.com/tours/216/puebla-and-cholula-tour puebla,mexico •Interaction Design •Interface Design •Graphic Design Rhetoric •Semiotic Engineering MA in Information Design Univ. of the Americas Puebla

6. bloomington,indiana •Delightful Interfaces PhD in Informatics (HCI/d) Indiana University

7. ann arbor,michigan Assistant Professor University of Michigan •2D •Methods of Inquiry •Information Design

8. StudentWorkStudio2D

9. StudentWorkInfoDesign

10. StudentWorkMethodsofInquiry

11. I thevisual: design,semiotics, andrhetoric

12. Vis-IDsthatI'vedesigned

13. Vis-IDforahardwareco.

14. Vis-IDsforalibrarianscongress

15. Birthdayillustrations

16. Postersforauniversity'slibraries

17. Info-architectureproject

18. Webdesignprojectforalibrary

19. Infovizprojects

20. Infovizcollaborativeproject

21. Mydrawings

22. Lettering

23. Usingvisual informationas objectofstudy

24. Artifact Rhetoric Sub-domain of Rhetoric Lens Rhetorical Inspection Semiotic Inspection Method Semiotic Engineering Interaction Criticism Humanistic HCI Rhetorical Criticism Epistemological Influence Articulation Language for IxD Compositional Qualities Experiential Qualities Mymethod

25. Mylenses Function of an image Visual enthymeme Three modes of appeal Rhetorical operations Rhetorical ﬁgures Metaphorical tension Emotional intensity Artifact Rhetorical Inspection

26. Example:appealsinUIdesign Ethical Appeal Interface tn Interface tn+1 Rational Appeal Ethical Appeal Rational Appeal Sosa-Tzec,Siegel,and Brown (2015)

27. 1. The three modes of appeal (logos,ethos,and pathos) fluctuate throughout the user experience. 2. Rhetorical operations help in the articulation of modiﬁcations applied to an interface to work on different platforms. 3. Rhetorical ﬁgures (tropes and schemes) help in the conceptual description of the composition of interfaces and interactions. Sosa-Tzec,Siegel,and Brown (2015)

28. Insummary…

29. • My practice focuses on visual information design and interaction design. • My research is concerned with the compositional aspects of visual design in printed and interactive media (i.e.,design poetics),how these aspects generate meaning (i.e.,design semiotics),and the ways the affect people's beliefs,attitudes,and behaviors (i.e.,design rhetorics).

30. Thanks! Questions? tzec.com omarsosa@umich.edu

My fascination with the visual: meaning, persuasion, and delight

Recommended

Recommended

More Related Content

More from Omar Sosa-Tzec

More from Omar Sosa-Tzec (20)

Recently uploaded

Recently uploaded (20)

My fascination with the visual: meaning, persuasion, and delight