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Doctoral Consortium Persuasive Technology Conference 2015
Omar Sosa-Tzec provides an overview of his educational and professional background, which includes degrees in computer science, information design, and informatics. He discusses his interests in visual information, UI/UX design, and the rhetorical implications of technologies. His research explores how designers can raise awareness of how technologies can affect people's beliefs and behaviors. His work analyzes UIs through rhetorical frameworks and develops methods to evaluate persuasive elements. He has presented preliminary results applying rhetoric to UI analysis and exploring its role in user-centered design. He asks the committee for advice on the appropriate scope of a dissertation, how to conduct empirical studies, and whether bridging HCI research and practice through this work makes sense.
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Doctoral Consortium Persuasive Technology Conference 2015
- 1. background Hello!I'mOmarSosa-Tzec Passionate about colors,forms, letters, and flavors Researcher + designer: visual information and argumentation in UI/UX Advisor: Martin A.Siegel Mentor: Erik Stolterman BS in Computer Science Web-based Simulation& Hypermedia Nonlinear DigitalImage Filtering Semiotic Engineering &Visual Rhetoric InformationArchitecture InformationDesign WebDesign InteractionDesign&HCI Interfacesasarguments PentadicInteractionCriticism Rhetoric&HCI MS in Computer Science MA in Information Design PhD in Informatics (track: HCI) NSF-funded UX methods & practice Erik Stolterman (PI) Marty Siegel I300 I400 Coordinator of Communication (UDLAP) Lecturer (Information Design,UDLAP) Lecturer (Interaction Design,Ibero Puebla) freelance Corporate Identity Web Design educational and professional background 2002 2004 2006 2012 2015 uady cimat udlap udlap + ibero puebla ra indiana university ai
- 2. problemstatement We designers andresearchers contribute to the deployment of artifacts that affect people's everyday lives, beliefs,attitudes and desires without being aware of their implications Denotation & Connotation Visual Argumetantion Rhetoricity of UI/UX PersuasiveTechnology DesignIntent We need to raise awareness in HCI
- 3. literaturesurvey visual rhetoric * TheRhetoric of Visual Arguments (Blair, in Hill & Helmers, 2004) * Visual Rhetoric in a Digital World (Handa, 2004) * Should Visual Arguments be Propositional in Order to be Arguments? (Roque, 2014) * A rhetorical schema for evaluation of visual imagery (Foss, 1994) rhetorical theory * Contemporary Perspectives on Rhetoric (Foss et al., 2004) * Contemporary Rhetorical Theory (Lucaites et al., 1998) * Rhetoric in Popular Culture (Brummet, 1994) foundations * The Design Way (Nelson & Stolterman, 2012) * The Semiotic Engineering of Human-Computer Interaction (de Souza, 2005) * Interaction Criticism: an introduction to the practice (Bardzell, 2011) inspirations * Interface as Exordium: The Rhetoric of Interactivity (Carnegie, 2009) * Visualization Rhetoric: Framing Effects in Narrative Visualization (Hullman & Diakopoulos, 2011) * Design with Intent: Persuasive Technology in a Wider Context (Lockton et al., 2008) * Image schemas and their metaphorical tensions (Hurtienne & Israel, 2014) * Persuasive Technology: using computers to change what we think and do (Fogg, 2002)
- 4. explorations Visual Argument Graphic Design UIAnalysis UI Analysis Rhetorical Argument (VisualEnthymeme)Influentialwork:Blair Influentialwork:Ehses&Lupton Evaluation Influentialworks:Foss,Kaplan Dialectical Argument (Visualsyllogism) Metaphorical tensions Linguistic,Pragmatic andHermeneutic Gaza Everywhere UP by Jawbone Health by LG Visions of Humanity Diverse UIs (desktop,web and mobile UIs) Rhetorical Handbook by Ehses & Lupton *Modesofappeal *Rhetoricalopperations *TropesandSchemes Rhetorical Function UI Analysis Full (goal tracker app) Visual Rhetoric
- 5. explorations(cont.) Influentialwork:deSousa Dramatism Pentadic Rhetorical Criticism PentadicInteraction Criticism Keyinfluence:Burke *Rhetoric ofMotives *Theoreticaland proceduralsketch Influentialwork:Foss Influentialwork:Bardzell Identification (as persuasion) Consubstantiality Terministic Screen Contemporary Rhetoric Interaction Criticism Semiotic Engineering
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- 7. preliminaryresults Schema for rhetorical evaluationof UIs NordiCHI‘14 Rhetoric as an approach to UI analysis placed between structural and hermeneutic approaches Analysis of a system working as an enthymeme Aarhus Conference 2015 (tbp) Outline of a“user-centered experience”and research agenda for exploring the applicability of rhetoric in HCI Exploration of rhetorical appeals,operations,and figures in UI/UX design DRS LearnxDesign 2015 (tbp) *Modes of appeal exist and fluctuate during the UX *Rhetorical figures relate to user conceptual models Sketch of Pentadic Interaction Criticism Workshop Aarhus 2015 (submitted) *Design as 3 processes of identification *UX-oriented pentad * 5 step procedure act ratio agentscene agencypurpose designer client & stakeholders user identification coming-to-existenceof thecomputersystem identification identification
- 8. questionsforthecommittee 1. What wouldbe an appropriate scope for a dissertation? 2. Is it possible to transform these ideas into empirical studies? 3. Does it make sense to search for a “middle point”between HCI/design research and practice through this work? Thankyoufortheadvice! http://tzec.com omarsosa@indiana.edu @omitzec