Recruiting 2.0 refers to applying modern web technologies like social media and multimedia to reinvent the traditional resume and improve the recruiting process. VisualCV is an example of this, allowing job seekers to create online resumes using video, images and other media. It provides more detailed information about candidates than static resumes. Companies can also have VisualCV profiles to attract candidates. VisualCV has over 70,000 users and aims to become the standard for online professional profiles.