SlideShare a Scribd company logo
Brand Creation  Visual CV  Riet Frissel
Case 1: One Tree Hill ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One Tree Hill Brand Communication ,[object Object],[object Object],DNA Consumer brand Employer  brand Consumer  communication Business to  Business  communication Recruitment communication
Brand communication tools Brochure Advertis- ments News letter PR Trade show Consumer show In-store support DNA Website
Corporate Identity
Consumer Brochure Theme 2006-2007: Color blocks
Consumer Brochure Theme 2005-2006:  Color sequence
In-store banners
In-store price info
Advertisements
Free Publicity
Product packaging and labels
Newsletters
Christmas card
Website
Website
Tradeshow presentation Koln 2007
Tradeshow presentation Koln 2006
Consumer show presentation
Consumer show presentation
Key elements One Tree Hill ,[object Object],[object Object],[object Object],[object Object]
Case 2: ican ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ican Concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Brochure
Consumer Brochure
Consumer Brochure
In-store support
Free Publicity
Website
Tradeshow presentation
Key elements ican ,[object Object],[object Object],[object Object]
Case 3: Royalty Cruise Line ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate identity
[object Object],[object Object],[object Object]

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