The document discusses visual communication and defines it as communication through visual aids that can be seen, read, or looked upon, noting it is an effective communication method. It provides examples of visual aids like signs, symbols, logos, presentations, and advertisements. It also discusses examples of effective and ineffective visual campaigns, like Dove's "Body Positive" campaign receiving backlash and a Sony PSP ad being seen as racist.

1. V I S U A L C O M M U N I C A T I O N I S B A S I C A L L Y D E S C R I B E D A S
C O M M U N I C A T I O N T H R O U G H T H E U S E O F V I S U A L A I D S . I T I S
C O M M U N I C A T I O N T H R O U G H M E A N S T H A T C A N B E S E E N R E A D
O R L O O K E D U P O N . I T I S T H E M O S T E F F E C T I V E M E T H O D O F
C O M M U N I C A T I O N A V A I L A B L E .
Visual communication

2. VISUAL AIDS
 Signs & Symbols
Symbols take the form of words, sounds, gestures, ideas, or visual
images and are used to convey other ideas and beliefs.

3. VISUAL AIDS
 Logo
Logos serve to represent a given organization or company through a
visual image that can be easily understood and recognized. A logo
generally involves symbols, stylized text or both. Logos are often
created by a graphic artist in consultation with a company and
marketing experts.

4. VISUAL AIDS
 Presentation
A presentation is a means of communication that can be adapted to
various speaking situations, such as talking to a group, addressing
meeting or briefing a team.

5. VISUAL AIDS
 Advertisement
A piece of information in a newspaper, on television,
a picture on a wall, etc. that tries to persuade people
to buy something, to interest them in a new job, etc.

6. Billboard advertisement
Newspaper advertisement
VISUAL AIDS

7. Television advertisement
VISUAL AIDS

8. COMMUNICATION BLUNDER
 Dove Body Positive Campaign

9. Dove Body Positive Campaign
 The effort is meant to celebrate different types of beauty as
part of Dove’s long-running “Real Beauty” platform, and is
being promoted with the hashtag #RealBeauty.
 The campaign has received heavy backlash on social media
and Twitter, in particular, according to Business Insider.
Much of the criticism suggested that comparisons to bottles
of body wash are unflattering or ridiculous regardless of
body shape. “Re: the Dove thing, of course a company
selling products to make you feel body positive wants you to
be self-conscious,” tweeted one user named Elizabeth

10. Sony PSP White
 Gaming remote white instead of black

11. Sony PSP White
 The image is striking: A pale woman with white hair
is grabbing a black woman by the face. The white
figure looks angry and determined. The black figure
looks submissive. This ad is created to promote
“PlayStation Portable”; the text says. “White is
coming”. This advertisement campaign flops and
SONY became racist in the eyes of society.