This document discusses visual communication and the image revolution. It covers three perspectives related to images: intention, proximity, and reception. The intention perspective covers the client's goals, message, and context for an image. The proximity perspective examines how the photographer cuts, composes, and conveys meaning through an image. The reception perspective looks at how viewers perceive, experience, and interpret images. The document provides categories for images and outlines factors like amateurism, goals, staging, surroundings, information, explanation, direction, and expression that are important to the image revolution.

1. Visual Communication
 CDG 204
School of graphic design 2014
Lecturer: Miss. Hafiza Wahida Abd Kadir

2. chapter 10
IMAGES- 'The camera was my signal for help, nothing more.'

3. The Image Revolution
• The image is in the middle of a revolution.
• Amateurism means
– that the general public are increasingly
providing the news media with pictures, and
companies are producing their own
advertising images.

4. The Perspective of Intention
• This covers the work of the client under
three categories:
– Goal
• The ambitions for the image, for the target group
and for the choice of medium.
– Message
• Instrumental, relational, dramatic or non-dramatic
staging.
– Context
• The surroundings in which the image is
reproduced.

5. Categories of Image
• Informative
– Giving the relevant information without value
judgements.
• Explicative
– Explaining an action or course of events.
• Directive
– Indicating or encourage a certain opinion.
• Expressive
– Communicating strong feelings using powerful
means.

6. The Perspective of Proximity
• This covers the work of the photographer
under three (3) categories:
– Cut, where the subject is captured and cut.
– Composition, in which the image's
line, volume, space, light and colour are
composed to form an attractive and orienting
whole.
– Meaning, the meaning and content that the
photographer and the client want to get
across using the image.

7. The Perspective of Reception
• Covers the receiver's or viewer's
encounter with the image:
– Perception
• The eye receives visual stimuli, which are sent on
to the brain by the optic nerve.
– Experience
• Consists of a personal feeling, an assessment of
stimuli and processing the impression.
– Interpretation
• In which the viewer expresses the meaning of the
image (in image analysis).

8. example of images revolution

9. example of images revolution