This document discusses different types of paper used in visual communication, including coated, glossy, matt, colored, specialist, and environmentally friendly paper. It outlines important paper characteristics like grammage and opacity. The document advises choosing paper based on the message, whether it will include text and images, the intended lifetime, and cost considerations like print run.

1. Visual Communication
CDG 204
School of graphic design 2014
Lecturer: Miss. Hafiza Wahida Abd Kadir

2. Chapter 12
PAPER

3. Different Types of Paper
• There are many different kinds of paper
and the list below is restricted to the most
common.
– coated paper
– glossy paper
– matt paper
– coloured paper
– specialist paper
– environmentally friendly paper

4. Important Characteristics of Paper
• Grammage
• Opacity
• Fibre direction

5. Choice of Paper
• Message
• Text and images
• Lifetime
• Cost and print run

6. Choice of Paper
• Message
• Text and images
• Lifetime
• Cost and print run