This 4-day training from CERTYOU focuses on providing Cisco sales professionals with skills in business value analysis. The training covers frameworks for understanding customer strategies and pain points, designing IT solutions to address these challenges, and creating a business case to gain customer approval and adoption. Specific topics include analyzing the current state, designing future business models, developing recommendations and implementation approaches, and presenting a business case. The course uses lectures, discussions, and activities to help attendees understand how to work through the architectural consulting lifecycle and demonstrate how Cisco solutions fulfill a customer's strategy and needs.