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3 Lead Generation Channels You Might Have Overlooked
While lead generation can be a frustrating and at times
challengingprocess, the rewards can be extremely rewarding.
The majority of companies will generate their leadsto put them
through their sales funnel, hoping that they buy into everything
they come across en route to the final page.
The problem is that lead generation is always changing and
growing, so methods alwaysneed to be moving with them to
provide new impetus to that sales funnel. When you start to
notice that your sales funnel has more at the bottom end than
the final, purchase completed, stage you should consider these
excellent lead generationmethods;
Database Gurus
An excellent source of reward for those lookingto bring in new
clients and leadscan be using a data analyst. Lead generation
data companies are on the up, but it’s still an opportunitythat
not enough are cottoning onto.
If you can get yourself a qualitydata analyst to work with on a
freelance basis, you can get yourself tons of great leadsby
being able to narrow down your prospect lists and
demographicsto either hit targets you’ve missed in the past, or
hit your highest converting long-term demographics.
Lead Groups
Lead sharing groups are becoming extremely powerful, albeit
still somewhat underground to the mainstream lead generation
for businesses. How many callsdo you get that you cannot take
on thanks to X situation? Well, you can use lead sharing groups
to exchange these for leads that you can use that another
expert couldn’ttake on or had to walk away from.
These are growing in size and number, and can be found online
with a simple Google search – start with meetup.com, they are
one of the biggest out there at the moment.
Joint Collaborations (JVs)
While this is massive for many online marketers, the prospect
of working together to generate revenue is still foreign to many
marketers both online and offline. If you want to make a
positive change to your business, it might be time to start
considering bringing on people from elsewhere as a
partnership.
There are likely to be industries and even competitor start-ups
that would be interested in some kind of partnership,
collaboration orsponsorship. Thisalone can bring you leads
through a third-party, giving you both a nice positive outcome
at the end. Business does not alwaysneed to be cut-throat,
with JVs as proof.

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