The document discusses setting up an email marketing system to regularly communicate with customers. It emphasizes building relationships and educating customers on the business's value. The system creates and sends monthly newsletters for clients and provides support to help grow the customer database. Setup costs $1300 but is discounted to $587 if signed up today, plus $257 monthly for services like hosting, newsletter creation, and database backups.

1. Our Vision; Finding innovative ways to ensure businesses build their relationships with their clients, so their customers purchase more frequently.

2. At Permission Marketing we believe that finding creative ways to educate your customers on why they are doing business with you is imperative to the success of your business . What is the one key way you can differentiate Visiques from the many other Optometrists out there? Be authentic – “put your mark on it so to speak” What’s special about email marketing and newsletters is that it is an exceptionally Personal Medium – it’s like you’re talking direct to your customer because you know their address and usually their name, you’ve knocked on their ‘inbox’ and have gained entry (to the foyer at least!!) This is ultimately different to other marketing mediums that don’t provide the same avenues of personal contact such as print media – flyers, newspaper and magazine advertisements and articles.

3. The difference between the emails that get read and the ones that don’t are basically because of the following: The newsletters can definitely include promotional material, but the main aim is to regularly put your name and value-adding information in front of your customers . The newsletters provide a way for you to be looked upon as an authority and expert in your field – so know your strengths and provide information based on your knowledge, not just the next special that’s coming up.

4. Our Systemised Solution. ”A monthly system to ensure you are keeping in contact with your customers, attract new customers and grow your database.“

5. Our Systemised Solution. Your assigned Relationship Manager will call to remind you to send us your content a week or so before the newsletter is to be sent. Just send us a word document or just an email with your content and any images you wish to display The Team will prepare your newsletter and send a proof for you to accept Our mail server sends out the professional email to your clients Next day, you can view all your statistics It’s as simple as that. You provide us with the content and we do all the rest.

7. If you’re wondering what your set up costs are the investment is around $1300 But if you say ‘Yes’ today will we make it $587.00 This is heavily reduced as we will already have the logo and general feel of the company and the similarities make it much easier for our designers and coders. Also there is a monthly service investment that works out to approximately $257 a month. This includes: hosting of your data, access to your personal ‘Relationship Manager’ creation & sending a professional email newsletter to your clients each month & managing and backing up your database every single day. (we will waive the transaction charge of 0.06c per delivered email until your database reaches over 500, and then it will be structured as follows:) Waived for databases under 500. 500 – 1000 $19.95 1001 – 2000 $29.95 2001 – 3000 $39.95 3001+ $49.95

10. “ Very Simple Steps Actually” 1. Just tell Caroline you would like to ahead then... 2. You will be assigned a Relationship Manager that will give you a call and talk to about the designs & extraction of your database 3. Your first newsletter be created and sent to your customers and your staff will be shown how to keep adding email address to the Permission Marketing Gateway Result: You Have Educated Your Customers on How they can Purchase more Frequently What is the set-up Process (How do I go ahead?)