Online Qualitative Research
Solutions Overview
What’s your
project?
• Exploring buying decisions?
• Ad and concept testing?
• Running multiple in-depth
interviews, across numerous
countries?
• White-labelling and branding
services?
• Get closer to real people, and
engage with them…any way you
need
V+ Platform
Live online discussion groups
Live online IDI’s
Board-based discussions
Qualitative diaries and forums
Concept testing tools (Video/Image Media)
Mobile qualitative app (iOS and Android)
The complete solution for all
your online qualitative
projects
Manage your online qualitative projects and create activities with ease
Set up your project, load and invite your respondents, design your questions and use
the platform – log on and get results!
Why
V+ Boards?
• purpose-built for online qualitative research
• engage respondents in an environment that
feels familiar, safe, and intuitive
• comprehensive backroom for clients or
stakeholders to watch a research project as it
happens, and to engage with their colleagues
• Present and view any kind of rich stimuli –
video, audio, images, polls, interactive
whiteboard tasks and more
Asynchronous… And loving it!
- concept testing tools
V+ Concept test produces a navigable heat-map showing where respondents
comment the most
Respondents’ comments can be captured and displayed on screen and in the
transcript once the exercise is complete
- concept testing tools
- Ad Testing
Ads can be thoroughly
tested before they go
live with comments
being managed and
insights gained
showing up as
positive, negative and
thought points on
your screen.
- Ad Testing
Get the feedback you need to better understand and segment, gather and respond to
respondent reactions to creative concepts - video, print, images, copy and more.
Get the insight you need – fast!
– online discussions
Features easy to use interface where respondents can participate and contribute
freely and honestly, so you can get the insights you need, quickly and effectively –
ethnography, co-creation, diaries, discussions…
– whiteboard exercises
‘Drag n drop’ and other flexible features help get the most meaningful and valuable
insight from your project
Why
V+Mobile?
• Capture key points in the
consumer journey
• Be there when ‘it’ happens
• Set and track discussions,
activities and tasks
• Mystery shopper insights, or
respondent questions in-the-
moment…
• Understand more…
This is ‘in the moment’ research…
V+ Mobile is great for mobile
ethnography. Easy to download
and set up, live discussion boards
can be connected to a respondent
mobile app for in-the-moment
insights
Core Features
Qualitative research, made social…
• Media sharing
• Geo tracking
• Works when not in coverage
• Private messaging
• Customisable themes
• Multiple languages - 32
• Supports all digital platforms
Live discussion boards can be connected to a
respondent mobile app for in-the-moment insights
Data Features
• Deliver your data and transcripts
any way you like.
• Report/analysis service: from
data summary to full findings
report.
• Translation: we can translate
your data from any language.
We’ve made things easy…
We’ve made things easy…
Why V+ Live?
• Moderate the discussion and interact with
respondents via rich chat or full
webcam/audio
• Show stimulus, annotate, and move
objects on a whiteboard
• Send open-ended or closed questions
• Upload and present video
V+ Live gives researchers full control …
- interactive one-on-one interviews
Fully interactive platform – display images, video and run a structured discussion with
ease
- Group Webcam interviews
Use live video discussions group interviews…get real answers
- interactive discussions
User interface allows easy management of live sessions and interactive
methodologies to be applied with confidence – and in any language
- interactive discussions
User interface allows easy management of live sessions and interactive
methodologies to be applied with confidence
- interactive discussions
Display images, video and run a structured discussion with ease
- interactive discussions
Fully interactive platform enables you manage the interface and focus
on key areas of discussion
- Polls
Features are available to poll responses and provide graphical output
- Polls
Features are available to poll responses and provide graphical output
- Polls
Features are available to poll responses and provide graphical output
VisionsLive infrastructure and data security…
…for peace of mind!
24 hour international support desk
Dedicated account management
Project support
Moderation
Recruitment
Language translation and transcription
Project Success
As we mentioned…the complete
solution for all your online
qualitative projects!
VisionsLive customer journey…
…for project success!
Discuss and confirm the objective
Launch project
Enquiry via web, phone or email
Client sign off
Allocate Project Manager
Confirm quote and objectives
Post project review
Project set up
Project output to client
Free demo account useSet up demo and/ or training
Provide client proposal/ quote
VL Project Team VL Client
VL account live and ready to go again… Client ready for next project
Support desk and project team active Project live
Project SuccessProject Success
VisionsLive colour schemes and branding…
…for project success!
VisionsLive customer journey…
“The bulletin boards for our project on behalf of a UK university went brilliantly!
The VisionsLive platform enabled us to bring together the right audience, from across
the UK and the globe, to take part in research in much greater depth, and more cost-
effectively, than would have been possible through other means.
In addition, the VL project team was very approachable, easy to access, responsive and
knowledgeable – and therefore felt very well supported.”
Dr Paul Koshy BSc (Hons), PhD - Marketwise
Strategies Limited, Newcastle upon Tyne, UK
VisionsLive customer journey…
“I used visions live for a very important on-line customer forum we were conducting for
a large energy provider.
The software on its own is very intuitive and provided myself and my client with exactly
the platform (and output) we needed.
However, it is the customer service provided by VisionsLive staff that sets it apart.
I felt like my project really mattered to them and they helped me - from start to finish -
to ensure that all went smoothly
Could not recommend highly enough”
Nicky Taylor - Taylor McKenzie, Glasgow, United Kingdom
VisionsLive customer journey…
“VisionsLive has been a key partner since we launched online text-based qualitative...
The company has not only facilitated our product development by providing the initial
training required and enabling internal training for moderators, but it has actively
supported our sales activity to help us convince our customers of the value of the
product offering.”
Neil Reynolds, Director
medeConnect Healthcare Insight,
Abingdon, United Kingdom
VisionsLive customer journey…
“...our clients love it!
The help desk was just amazing – as always extra fast and helpful, it’s like they’re in the
office down the hall, actually even better than that. You really are the best team to
work with! .”
Andreea Coca, Digital Market Intelligence
Consultant, GfK
Bucharest, Romania
Client success…
…in over 42 countries
…large and small…
contactus@visionslive.com
www.visionslive.com/contact
www.visionslive.com/get-a-quote
www.youtube.com/user/CommunitiesOnline

VisionsLive Product Overview Presentation slides

  • 1.
  • 2.
    What’s your project? • Exploringbuying decisions? • Ad and concept testing? • Running multiple in-depth interviews, across numerous countries? • White-labelling and branding services? • Get closer to real people, and engage with them…any way you need
  • 3.
    V+ Platform Live onlinediscussion groups Live online IDI’s Board-based discussions Qualitative diaries and forums Concept testing tools (Video/Image Media) Mobile qualitative app (iOS and Android) The complete solution for all your online qualitative projects
  • 5.
    Manage your onlinequalitative projects and create activities with ease
  • 6.
    Set up yourproject, load and invite your respondents, design your questions and use the platform – log on and get results!
  • 7.
    Why V+ Boards? • purpose-builtfor online qualitative research • engage respondents in an environment that feels familiar, safe, and intuitive • comprehensive backroom for clients or stakeholders to watch a research project as it happens, and to engage with their colleagues • Present and view any kind of rich stimuli – video, audio, images, polls, interactive whiteboard tasks and more Asynchronous… And loving it!
  • 8.
    - concept testingtools V+ Concept test produces a navigable heat-map showing where respondents comment the most
  • 9.
    Respondents’ comments canbe captured and displayed on screen and in the transcript once the exercise is complete - concept testing tools
  • 10.
    - Ad Testing Adscan be thoroughly tested before they go live with comments being managed and insights gained showing up as positive, negative and thought points on your screen.
  • 11.
    - Ad Testing Getthe feedback you need to better understand and segment, gather and respond to respondent reactions to creative concepts - video, print, images, copy and more. Get the insight you need – fast!
  • 12.
    – online discussions Featureseasy to use interface where respondents can participate and contribute freely and honestly, so you can get the insights you need, quickly and effectively – ethnography, co-creation, diaries, discussions…
  • 13.
    – whiteboard exercises ‘Dragn drop’ and other flexible features help get the most meaningful and valuable insight from your project
  • 14.
    Why V+Mobile? • Capture keypoints in the consumer journey • Be there when ‘it’ happens • Set and track discussions, activities and tasks • Mystery shopper insights, or respondent questions in-the- moment… • Understand more… This is ‘in the moment’ research…
  • 15.
    V+ Mobile isgreat for mobile ethnography. Easy to download and set up, live discussion boards can be connected to a respondent mobile app for in-the-moment insights
  • 16.
    Core Features Qualitative research,made social… • Media sharing • Geo tracking • Works when not in coverage • Private messaging • Customisable themes • Multiple languages - 32 • Supports all digital platforms
  • 17.
    Live discussion boardscan be connected to a respondent mobile app for in-the-moment insights
  • 18.
    Data Features • Deliveryour data and transcripts any way you like. • Report/analysis service: from data summary to full findings report. • Translation: we can translate your data from any language. We’ve made things easy…
  • 19.
  • 20.
    Why V+ Live? •Moderate the discussion and interact with respondents via rich chat or full webcam/audio • Show stimulus, annotate, and move objects on a whiteboard • Send open-ended or closed questions • Upload and present video V+ Live gives researchers full control …
  • 21.
    - interactive one-on-oneinterviews Fully interactive platform – display images, video and run a structured discussion with ease
  • 22.
    - Group Webcaminterviews Use live video discussions group interviews…get real answers
  • 23.
    - interactive discussions Userinterface allows easy management of live sessions and interactive methodologies to be applied with confidence – and in any language
  • 24.
    - interactive discussions Userinterface allows easy management of live sessions and interactive methodologies to be applied with confidence
  • 25.
    - interactive discussions Displayimages, video and run a structured discussion with ease
  • 26.
    - interactive discussions Fullyinteractive platform enables you manage the interface and focus on key areas of discussion
  • 27.
    - Polls Features areavailable to poll responses and provide graphical output
  • 28.
    - Polls Features areavailable to poll responses and provide graphical output
  • 29.
    - Polls Features areavailable to poll responses and provide graphical output
  • 30.
    VisionsLive infrastructure anddata security… …for peace of mind!
  • 31.
    24 hour internationalsupport desk Dedicated account management Project support Moderation Recruitment Language translation and transcription Project Success As we mentioned…the complete solution for all your online qualitative projects!
  • 32.
    VisionsLive customer journey… …forproject success! Discuss and confirm the objective Launch project Enquiry via web, phone or email Client sign off Allocate Project Manager Confirm quote and objectives Post project review Project set up Project output to client Free demo account useSet up demo and/ or training Provide client proposal/ quote VL Project Team VL Client VL account live and ready to go again… Client ready for next project Support desk and project team active Project live Project SuccessProject Success
  • 33.
    VisionsLive colour schemesand branding… …for project success!
  • 34.
    VisionsLive customer journey… “Thebulletin boards for our project on behalf of a UK university went brilliantly! The VisionsLive platform enabled us to bring together the right audience, from across the UK and the globe, to take part in research in much greater depth, and more cost- effectively, than would have been possible through other means. In addition, the VL project team was very approachable, easy to access, responsive and knowledgeable – and therefore felt very well supported.” Dr Paul Koshy BSc (Hons), PhD - Marketwise Strategies Limited, Newcastle upon Tyne, UK
  • 35.
    VisionsLive customer journey… “Iused visions live for a very important on-line customer forum we were conducting for a large energy provider. The software on its own is very intuitive and provided myself and my client with exactly the platform (and output) we needed. However, it is the customer service provided by VisionsLive staff that sets it apart. I felt like my project really mattered to them and they helped me - from start to finish - to ensure that all went smoothly Could not recommend highly enough” Nicky Taylor - Taylor McKenzie, Glasgow, United Kingdom
  • 36.
    VisionsLive customer journey… “VisionsLivehas been a key partner since we launched online text-based qualitative... The company has not only facilitated our product development by providing the initial training required and enabling internal training for moderators, but it has actively supported our sales activity to help us convince our customers of the value of the product offering.” Neil Reynolds, Director medeConnect Healthcare Insight, Abingdon, United Kingdom
  • 37.
    VisionsLive customer journey… “...ourclients love it! The help desk was just amazing – as always extra fast and helpful, it’s like they’re in the office down the hall, actually even better than that. You really are the best team to work with! .” Andreea Coca, Digital Market Intelligence Consultant, GfK Bucharest, Romania
  • 38.
    Client success… …in over42 countries …large and small…
  • 39.