Develop a content marketing strategy. First you need a vision of the process. A vision of the end result. The Art of Content Marketing is a new book and course about your content strategy.

1. VISION:
THE CRUCIAL
FIRST STEP
THE ART OF CONTENT MARKETING:
STRATEGY
MALCOLMDEWEYFINEART.COM (C) 2016

2. "VISION IS THE ART OF SEEING THE
INVISIBLE."
JONATHAN SWIFT
WWW.MALCOLMDEWEYFINEART.COM

3. YOUR VISION
THE ART OF CONTENT
MARKETING WWW.MALCOLMDEWEYFINEART.COM
THREE ELEMENTS OF VISION
YOUR BUSINESS:
SUCCESS RELIES ON
CLEAR VISION
YOUR DIRECTION:
VISION GIVES YOU A
DIRECTION TO GO
FORWARD
YOUR CONTENT:
MUST BE ALIGNED
TO YOUR VISION.
CLARITY OF
COMMUNICATION
RELIES ON VISION.

4. WWW.MALCOLMDEWEYFINEART.COM
Your vision of how your business will develop
over the near, mid and long term future will guide
you. Without a vision of these areas you cannot
plan and measure progress. What will your next
step be? What is the next opportunity to take
advantage of? Vision helps you make these
decisions.
YOUR BUSINESS

5. WWW.MALCOLMDEWEYFINEART.COM
What direction will your content follow?
Align content with business objectives.
How do you see your content developing:
- More writing? Blogs, e-books, magazines?
- More video? YouTube domination?
- Educational? Courses, freedrip-feed and paid
courses?
- List building through lead magnets?
- Subscription website?
What direction best fits your personlity, needs
and vision?
YOUR DIRECTION

6. WWW.MALCOLMDEWEYFINEART.COM
What do you want to say to your audience? This
will depend on your vision of how your business
will develop. If you need to grow your authority
then content will educate your audience.
Build a brand? Your work and creative process
will help your audience know the quality of your
work.
Your story: Take your audience on a journey
where you help them solve their problems,
answer questions and inspire them.
What content do you enjoy using? Focus on one
and add others to support your message.
Develop your unique voice.
YOUR CONTENT

7. STRATEGY NEEDS VISION. TAKE
TIME TO WORK OUT YOUR VISION.
ONCE YOUR VISION IS CLEAR YOU
CAN PLAN WITH CONFIDENCE.
WWW.MALCOLMDEWEYFINEART.COM

8. THE ART OF
CONTENT
MARKETING
THE ART OF CONTENT MARKETING
WWW.MALCOLMDEWEYFINEART.COM
A visual content marketing system for creatives
Find out more at
www.theartofcontentmarketing.com
Book on Amazon
Course on Udemy.com
THE BOOK - THE COURSE