1. Turn Your
Engaged Fans
into Customers
Under the Radar
November 12, 2010
Saif Ajani – CEO
saif@visibli.com
C: 1.647.219.7424

2. We’re All Engaging Fans with the Intention
of Converting Them to Customers
Goal: Engage Fans
Ultimate Goal: Convert into Customers

3. But Engagement Is Not Driving Sales
Missed Opportunity!
Ultimate Goal: Convert into Customers

4. Here’s How the Engagement Bar Converts
Fans into Customers
Artist’s Logo
& Branding
Animated Message
Promoting New
Product
Link to Artist’s
iTunes store
DVD Trailer via
Embedded
Rich Media

5. An Example for Publishers

6. • Typical Website Click-through Rates (CTR): 0.5% - 1%
• Typical User Retention from Web Publishers’ External
Links: 18%
Stats from Visibli’s Engagement Bar
• Engagement Bar CTR: 2% - 3.2%
– Have seen CTRs up to 12%
• Increase in Web Publisher User Retention: 8%-12%
– Increases from 18% to 30%

7. Some of Our Users and Partners

8. Some of Our Target Customers
Music Labels and
Artists
Sports Teams
and Athletes
Consumer
Products
Publishers

9. Our Business Model is Simple
You
Us
Partner with Clients and Affiliate Networks,
and Share Revenue on Sales

10. Our Team
•Univ. of Waterloo – Engineering & Computer Science
•Each has experience consulting to Fortune 500 clients in US & Canada
•Launched 2 previous startups together
•Saif Ajani – Co-Founder, CEO
•Cornell MBA; Waterloo Computer Science
•Mike Rhemtulla – Co-Founder, CTO
•Waterloo Systems Design Engineering
•Minaz Abdulla – Co-Founder, VP of Engineering
•Waterloo Electrical Engineering (Masters)

11. Visibli’s Engagement Bar
If You’re Interesting in Turning Your
Fans into Customers
We’d Love to Help You
Summary