2. WHO WE ARE
Professional Experience
● 20+ Years Experience as a Digital Media Marketer
● 10+ Years creating brand and marketing strategies for small
to enterprise level clients
● Digital Marketing Advisor to industries including,
Entertainment, Finance, Insurance, Fashion Industries, Skin
Care Industry
● Client list includes, Nike, Footaction, Timberland, Tommy
Hilfiger, Macy's, Verizon, Western Union, American Airlines,
Delta Airlines, Reliance Global Holdings, Pepsi, Michael Todd
JOEL BORGELLA
SUM UP CONSULTING GROUP, INC.
PRESIDENT / C.E.O.

3. WHO WE ARE
Professional Experience
● Award-Winning 25 year+ Advertising, Corporate and Brand Strategy Expert
● Fortune 500 Brand Positioning Influencer
● President of the Board - The Krieger Creative Group
● Reach Certified Personal Brand Strategist and Analyst
● Riva Certified Facilitator and Focus Group Moderator
● Previous Positions Held: Chief Brand Development Officer, Chief Strategy
Officer, VP of Strategic Marketing, Group Account Director
● Previous Brand Experience: Microsoft, IBM, Liberty Mutual Insurance,
Edward Jones, Mary Kay, Pepsi, Nestle, Frito Lay, NWA, Macy’s
FAITH JAMES
C.E.O. / PROFESSIONALS
OF TREASURE COAST

4. WHO WE ARE : THE TEAM
JOEL
BORGELLA
FAITH
JAMES
JIM
RAGSDALE
DON
VITALLE
CHERIESE
SINGELTON
INDIRA
CEVILLE

5. WHO WE ARE
DON VITALLE
Professional Experience
● Director of Sales, Treasure Coast Printers
● 25 years of success as an Entrepreneur
● Founder, Lifestone Media
● Award-winning Career in Retail Management (Electronics & Music)
● Professional Entertainer (working with international celebrities and
artists in a career spanning more than 3 decades)
● Served in the United States Air Force during the Vietnam War

6. WHO WE ARE
JIM RAGSDALE
Professional Experience
● Chief Operations Officer - Sum Up Consulting
● C.O.O. & Executive Producer - Lifestone Media
● Operations/Management for Multi-Million Dollar Companies such as
Dunn & Dunn Data Systems & Bankers Alliance Insurance Group
● Operations/R&D for GIVE Leadership Institute (organizational
development programs for Cornell, Texas A&M and the University of
Connecticut)
● Seasoned Business/Marketing Consultant, I/T Coordinator, Web
Developer & Content Creator

7. WHO WE ARE
CHERIESE
SINGLETON
Professional Experience
● 8+ Years Innovating & Strategizing Lead Funnel Marketing Campaigns
● Increased marketing ROI for multiple clients and industries including;
medical, network marketing, skin care, real estate, service providers, jewelry,
fashion, insurance and entertainment
● Increased conversions and decreased cost to as low as .01 per view
● Proficient at social media graphic design, creative strategies, and lead funnel
logistics
● Certified Lead Funnel Marketing Specialist

8. WHO WE ARE
INDIRA
CEVILLE
Professional Experience
● 20+ Years Experience in Marketing Coordination & Project Management
● Hands on Experience in Team Building, Development of Policies & Procedures
Manuals
● Staff Development & Training
● Client industries include: Medical, Med-spa, Health and Fitness, Entertainment,
Photography, Fashion, Textiles, Non-profit, and Political Organizations
● Specialize in Implementing Systems and Processes Designed to Improve
Efficiency, Productivity, Customer Satisfaction and the Bottom line

9. PROFESSIONALS OF TREASURE COAST WAS FOUNDED
BECAUSE PROFESSIONALS NEED MORE THAN NETWORKING
GROUPS CAN DELIVER.
• Not just Networking, RELATIONSHIPS!
• No Egos, No Cliques...Just Success
• Broader Impact and Reach Through Technology
• Going Beyond Lead Hunting to Business Building
• Leveraging Knowledge & Experience to Impact
Business Goals
WHY “WE ARE HERE!”

10. WHO WE ARE : THE HISTORY
Workshop/Seminar
Networking Lunch After Hours Mixer
Networking Banquet Red Carpet Video Production
Meet and Greet

11. So...What’s the EXCELerator?
• Professionals Committed to Each Other
• Masterminding from Goals to Success
• Leveraging Both Knowledge & Relationships
• Pool of Marketing Resources for Maximum Impact
• Tools with Business Building Benefits
• Access to Shared Media Platform
• Source of Premium Services, Priced Right
INTRODUCTION TO EXCELERATOR

12. SECURE YOUR PLACE IN A SELECT NUMBER
OF ELITE PROFESSIONALS.
Only 100 professionals can participate in the POTC EXCELerator.
When these positions are filled, no more may be available for a year or
more.
TAKE ACTION AT THIS LAUNCH EVENT AND
PARTICIPATE FOR REDUCED COST.
We have structured our offering so that any our select invited
professionals would be able to participate in the EXCELerator for a cost
that is even lower than the introductory rate!
WHO WE ARE: THE OPPORTUNITY

13. Jump start your online traffic with optimized landing pages on
ProfessionalsOfTreasureCoast.com and be featured in your
choice of cities with your videos, pictures and text – all designed to
drive referrals and new customers to your business!
Benefits & Services include:
• Numerous opportunities to optimize for targeted local
Google searches
• Excellent backlink for your existing website relevance and
visibility
• Presence in branded directory provides expanded and
enhanced exposure online
• Share detailed information with your fellow EXCELerators
• Easy to update content
POTC LANDING PAGES

14. Your presence on the Professionals of Treasure Coast
website is automatically enhanced by Featured Listing
placements that appear on the site’s pages for maximum
visibility and prominence among your fellow members and
future customers. These listings are also the connection to
the POTC lead funnel marketing pool.
Benefits of Featured Listings:
• Backlinks to your existing site
• Edification of services/organic exposure
• Participation of Marketing Pool/Lead Funnel Campaign
• Listing to reflect multiple cities
POTC FEATURED LISTINGS

15. YOUR
PROFESSIONALS OF TREASURE COAST
Your listing on ProfessionalsofTreasureCoast.com provides you with an
opportunity to be part of a “Resource Pool” marketing campaign.
Utilizing Lead Funnel Marketing techniques and social media marketing
platforms, the Professionals of Treasure Coast website is heavily marketed in the
Treasure Coast region. Our marketing campaigns are designed to leverage the
pool of resources from every business in the EXCELerator initiative. This
approach provides massive impact and reach as we introduce you and your
services to the families and business in your local demographic.
P.O.T.C. Marketing Includes, but is not limited to, the following:
● Lead Funnel Marketing
● Social Media Marketing
● Mobile App Distribution
● Print Marketing Material

16. Make yourself (and your business) a local celebrity with POTC’s
Red Carpet Interview Video, an innovative and effective way to
make a splash in Treasure Coast Social Media!
Benefits include:
• Low cost, professional video uploaded to YouTube
• Video - most effective medium for social media
• Your exposure increases as other EXCELerator videos are
boosted
• 1 minute of video has more impact than 3,600 web pages or
1.8 million words*
*Dr. James McQuivey, Forrester Research Group
• Relevant video content is 50 times more likely to be in the first
page of organic search results
RED CARPET VIDEO INTERVIEW

17. Member benefits include access to regular specials on deluxe
print items, provided with exceptional service from Treasure Coast
Printers, founding sponsors of POTC!
Benefits & Services include:
• Flat Rate Graphic Design Services
• Deep Discounts on printing services
• Personalized Coupon Codes For All Members
• Free Shipping on Most Products
• High Quality - Large Selection of Products
PREMIUM PRINTING SPECIALS

18. Our ongoing series of seminars and webinars
designed to build on your competitive edge, no
matter what your industry.
Benefits include:
• The advantage of other local business leaders’
experience and knowledge
• Create and share your own lessons with other
EXCELerators and increase your business’
exposure
SEMINARS & WEBINARS

19. The EXCELerator gives you three events each
month where you can access one of the region’s
most exciting business building opportunities!
Benefits include:
• Multiple Locations for reach and convenience
• Both Members-Only & Open Events
• Facilitate deep connections for your business
• Business Card Roulette
• Innovation is Our Brand - Watch for Surprises!
BUSINESS BUILDING EVENTS

20. Members are authorized to boost their business profile
and social media presence by submitting videos and
articles to POTC’s online magazine, our platform for
rich, searchable content with a local focus!
Benefits include:
• Spotlights you as a member & a business
resource
• Additional backlinks to your site
• Co-op’d Marketing Of Magazine Submissions
• Increase your credibility as an expert in your field
P.O.T.C. MAGAZINE “Blog”

21. MOBILE APP DEVELOPMENT
Your “Customer” spends 83% of their “Digital Time” on a mobile app. The open-web is
saturated with social media distractions. Email campaigns can only target 1 email of the 3
email addresses that the average person has today. Mobile App’s are a direct connection to
your customer, it is engaging, more personal and 93% more effective in reaching your target
audience than conventional web site marketing and email marketing campaigns.
Our members get preferred pricing on innovative design tools that offer everything you need to
build, publish and make updates to your own custom, feature-rich mobile app.
Your Mobile App Development Campaign Will Include these Features & More:
Push Notification | Multimedia | Loyalty Program | Mobile Shopping | Social Wall | Event Calendars

22. The 1-on-1 Mastermind meeting is an opportunity
for you to meet with the leadership, outline your
goals, recognize your opportunities and develop a
strategic plan that is designed specifically for you
and your business.
Your 1-on-1 Mastermind Meeting Will:
• Establish your business goals and establish success
metrics
• Review previous marketing tactics and address areas
where your marketing may not be working efficiently
• Create a “Think, Plan, Execute and Review” agenda
• Clarify all resources available to you
1-ON-1 MASTERMIND

23. EXCELERATOR MEMBERPERKS
As a BUSINESS EXCELERATOR member you
also get great perks!
• Discounted computer files backup services
• Discounted printing services
• Discounted custom mobile app design
• Rebates on business legal services
• More discounts are being added each month

24. VALUE OF COMBINED SERVICES
If the bundled services included in the Business
EXCELerator were purchased separately, it would cost
well over $10,000 per year.
1-on-1 Mastermind Sessions : $1,000 - $5,000
Social Media Promoted Site Listing : $500 - $2,500
Savings From Print Specials : $250 - $1,000
Mobile App Platform : $500 - $1,000
Premium Networking Group : $250 - $500
Video Production & Promotion : $500 - $1,000
Seminars & Webinars : $250 - $500
POTC Business EXCELerator Introductory Rate: $1,188

25. THE BUSINESS EXCELERATOR MEMBERSHIP
WAYS TO PARTICIPATE
3 MONTHS - $267.00
10% OFF (Save $29.70)
6 MONTHS - $594.00
7TH MONTH FREE (Save $99.00)
12 MONTHS - $1,069.20
10% OFF & 13TH MONTH FREE (Save $217.80)

26. NEXT STEPS
1. REGISTER YOUR COMPANY
2. FILL OUT YOUR BUSINESS PROFILE
3. SET YOUR 1-ON-1 MASTERMIND MEETING
4. SET UP YOUR MOBILE DEVELOPMENT MEETING
5. EMAIL YOUR LOGO FILES TO POTC
6. SET YOUR PERFORMANCE GOALS

27. REGISTRATION FORM
Please fill out the registration form provided in your workbook
and bring it to the registration desk. If you have any questions,
please speak with one of our team members.
We will be in contact with you shortly after this event to
confirm your acceptance into the Business EXCELerator
program and begin scheduling the various milestones
involved, and…
PREPARE FOR EXCELERATION!

28. THANK YOU FOR COMING

29. INTRODUCTION - Faith
• JOEL BORGELLA
• FAITH JAMES
WHO “WE ARE” (THE TEAM)
• KEY ACCOMPLISHMENTS OF EACH TEAM MEMBER
• 1 CASE STUDY (25DOLLARLEAD.com)
WHO “WE ARE”” (THE CULTURE) - Faith
• HISTORY TO DATE SINCE OCT 2015
• PAST EVENTS COLLAGE
• NOT A NETWORKING GROUP
WHO “WE ARE” (POTC Business Excelerator)
TABLE OF CONTENTS
WHY “WE ARE” (THE OPPORTUNITY) - Faith
• 100 - ELITE MEMBER CAP
• UNIQUE GROUPING OF SERVICES
• 1 EXAMPLE
BENEFITS (SERVICE OFFERINGS) - Faith / Joel
- Mobile App (Joel) - Treasure Coast Printing
- 1-on-1 Mastermind (Faith) - Networking Meetings
- Landing Page / Directory (Jim) - Member Highlights / Magazine
- Cooperative Marketing (Chereise) - Step-&-Repeat
COST BREAKDOWN (BUSINESS REGISTRATION) - Faith
- 3 MONTH - 10% OFF
- 6 MONTH - 7TH
MONTH FREE
- 12 MONTH – 10% + 13TH
MONTH FREE
NEXT STEPS
CONCLUSION
REGISTRATION FORMS
- BUSINESS PROFILE FORM
- CREDIT CARD PROCESSING
FORM