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Easy, low cost ways to improve your website

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Jim Raymond, Baigent Digital
www.charitycomms.org.uk/events

Published in: Technology, Design
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Easy, low cost ways to improve your website

  1. 1. Easy, low-cost ways to improve your website Jim Raymond
  2. 2. Low cost ways to: Understand your users Improve your website Get more users
  3. 3. User questions • What did you want to do last time you visited our website? • How easy was it to complete what you wanted to do? • Was there anything you were unable to do? • How would you rate our website out of 10? What do we have to do make it a 10? • Is there anything we can add to the site to encourage you to donate to us next time you visit? See http://askcharity.org.uk/blog/2010/05/if-in- doubt-ask-the-audience/
  4. 4. User groups • Service users • Donors • Campaigners • Volunteers • Shoppers • Subscribers • Followers
  5. 5. Openhallway.com Free for 10 min sessions, $19 per month 500MB
  6. 6. Silverbackapp.com Free 30 day trial, $69.95 to buy
  7. 7. Google.com/analytics Free
  8. 8. Key metrics • Audience – goal – value – volume (repeated for each primary audience group) • Finding your website • Page impressions/visits/estimate of visitors • Where do people leave? • Site search – what are people looking for? • Conversion rates for funnels
  9. 9. Alexa.com free
  10. 10. SurveyMonkey.com Free 100 tests, £19.95/month 1,000 tests
  11. 11. PollDaddy.com Free 100 tests, £200/year 1,000 tests
  12. 12. 4qsurvey.com Free
  13. 13. Google Page Speed Free
  14. 14. Key questions • Is it clear what you want your users to do on the homepage? • Are all key goals signposted on the homepage? • Is there a relevant call to action on every page? • Do you check every page once every three months? • Do you review the usage of every page once a year?
  15. 15. Feedburner.google.com Free
  16. 16. Disqus.com Free
  17. 17. Open Source CMS • Wordpress • Joomla • Drupal • Dotnetnuke • Umbraco
  18. 18. Salesforce.com/uk Free
  19. 19. fivesecondtest.com pricing starts at free, 100 responses $20/month
  20. 20. Navflow.com pricing starts at free, 100 responses $20/month
  21. 21. Clickdensity.co.uk Free for up to 5000 clicks, then £2.50 per month
  22. 22. Google.com/WebsiteOptimizer Free
  23. 23. IIS SEO Toolkit Free
  24. 24. Google Webmaster Tools Free
  25. 25. Yahoo Site Explorer Free
  26. 26. Bing Webmaster Tools Free
  27. 27. Powermapper.com £99 standard edition single licence
  28. 28. Adwords.google.co.uk Cost varies depending on usage
  29. 29. AddThis.com Free
  30. 30. Facebook Open Graph Free
  31. 31. Do something!

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