Walk through 4 lessons about how to deliver the best digital experience to your customers. Each lesson includes a corresponding customer use case who leverages the lesson to create a successful experience optimization program.
The 4 lessons are:
- Capitalize on Your Traffic Opportunity
- Optimize Every Channel
- Think Like a Scientist
- Personalize Your Experiences
Optimizing Your E-commerce Site: What Not to Do and WhyOptimizely
There is no shortage of testing best practices out there, but what about worst practices? In testing, knowing what not to do can save you time, resources and money.
Adrian Gregory, Success Growth Team Lead at Optimizely
Peter Hastie, Front-end Developer at Bleacher Report
Chris Moen, Lead Web Developer at CityPASS
The Developer Showcase highlights useful tips and tricks directly from developers using Optimizely.
The session is moderated by Adrian Gregory, Success Growth Team Lead at Optimizely, and features Peter Hastie, Front--end Developer at Bleacher Report, and Chris Moen, Lead Web Developer at CityPASS, sharing how they've used advanced features in the editor and the Optimizely API to run more dynamic tests and improve performance on their site.
The covered features include:
-Testing content that appears after page-load
-Getting the most of your goals with custom events
-Testing an entire new page layout without redirects
-Getting the most of the Global CSS & Global JS
-Implementing code for efficient targeting, tracking, and segmenting
Optimizing Your E-commerce Site: What Not to Do and WhyOptimizely
There is no shortage of testing best practices out there, but what about worst practices? In testing, knowing what not to do can save you time, resources and money.
Adrian Gregory, Success Growth Team Lead at Optimizely
Peter Hastie, Front-end Developer at Bleacher Report
Chris Moen, Lead Web Developer at CityPASS
The Developer Showcase highlights useful tips and tricks directly from developers using Optimizely.
The session is moderated by Adrian Gregory, Success Growth Team Lead at Optimizely, and features Peter Hastie, Front--end Developer at Bleacher Report, and Chris Moen, Lead Web Developer at CityPASS, sharing how they've used advanced features in the editor and the Optimizely API to run more dynamic tests and improve performance on their site.
The covered features include:
-Testing content that appears after page-load
-Getting the most of your goals with custom events
-Testing an entire new page layout without redirects
-Getting the most of the Global CSS & Global JS
-Implementing code for efficient targeting, tracking, and segmenting
How to optimize your website with Analytics and A/B Testing [Webinar by Optim...Optimizely
When combined with digital analytics, A/B testing offers access to a vast world of enriched data. And now you can get there in just a few clicks.
In this free webinar, we’ll examine how AT Internet’s “one-click” integration with Optimizely can bring you new insights and opportunities for stronger web performance. Guided by our experts, you’ll learn best practices for pairing A/B tests with analytics and how to get the most from Optimizely within your AT Internet interface.
The presentations answers the following questions:
- Why should I do A/B testing?
- What is the benefit of coupling analytics and A/B testing?
- How does the one-click integration between Optimizely and AT Internet work?
- How do I implement the integration?
Find more information about the two providers here:
https://www.optimizely.com/
http://www.atinternet.com/
https://help.optimizely.com/hc/en-us/articles/200131549-Integrating-Optimizely-with-AT-Internet-Analytics
Opticon 2015 - Getting Started with the Optimizely Developer PlatformOptimizely
Speakers:
Jon Gaulding, Senior Software Engineer, Optimizely
Josiah Gaskin, Senior Software Engineer, Optimizely
Together we’ll walk through the Optimizely Developer Platform and use it to build a fully functional integration. We'll demonstrate how easy it is to bring any first or third party data source into Optimizely and use it for targeting and segmentation. Learn how to expose custom data in the native Optimizely interface for a truly simple user experience. Following the session, both speakers will be available in the developer’s sandbox area to help you write your own integration!
Why Great Marketers Must be Great Skeptics: Rand Fishkin, Moz.comOptimizely
RAND FISHKIN, WIZARD OF MOZ, MOZ.COM
The world of web marketing is filled with common wisdom, best practices, and tactics based on past experiences, but some of these industry standards may actually be holding you back.
Rand Fiskin, Wizard of Moz, dives into stories and examples of those who’ve broken patterns and found value through counter-intuitive tests. This presentation covers a wide variety of marketing channels, including SEO, social media, content marketing, CRO, and more.
Conversion Optimization: The World Beyond Headlines & Button ColorOptimizely
Patrick McKenzie, Software Developer at Kalzumeus Software
You've run A/B tests.
You're long past the point where "Guess Which Alternative Won" articles teach you something useful.
- How do you get to the next level of conversion optimization?
- How do you get it to be a repeatable team effort?
- How do you retain organizational know-how about previous tests?
- How do you track conversions over more involved funnels?
- How do you keep the team onboard with testing for years at a time?
- How do you manage the engineering aspects of changes which are more in--depth than changing the marketing site?
This session delves into the "Here There Be Dragons" parts of the testing map. Patrick McKenzie, Software Developer at Kalzumeus Software and Bingo Card Creator, has helped a dozen companies through testing maps, and he presents some of the mistakes he's made so that you don't have to repeat them—and also a success or two.
Sendible: How To Build An Effective Content Strategy WebinarSendible Web
Join Sendible's Luke Knight as he shows you how to implement a successful content marketing strategy using original content and social media to drive highly targeted traffic back to your website.
With a few easy steps, he'll show you how you can turn your Sendible account into an effective content marketing engine that uses the power of social media and quality content to drive leads through your funnel.
Introduction to the Pirate Metrics – AARRR related to customer development and business model canvas in order to gain insights on how your customers behave and create an environment where you easily can validate startup hypothesis avoiding the commonly used feel good metrics.
Watch Dan Ross, Managing Director for Optimizely ANZ in our latest webinar from the Experimentation Insights Tour -- "7 Habits of Highly Effective Personalisation Organisations”
Watch the webinar here: https://optimizely.wistia.com/medias/cun66mnkwt
Take Optimizely's Maturity Assessment here: https://www.optimizely.com/maturity-model/
DESCRIPTION: Create a data-driven culture and affect business decisions at the broader company level. When most people think of experimentation or testing, they think of sales and marketing.
However, to do real customer experience optimisation, you need to think about all the ways your customers are interacting with you.
The right mix to support building your programme into a centre of excellence is critical: you need a team that helps create a data-driven culture.
Watch this webinar so you can:
* Think more deeply about the future of your program and the makeup of your team
* Consider which hard and soft skill sets your testing organisation needs
* Build a well-rounded optimisation team that is visible, sustainable, and efficient
About Optimizely
Optimizely is the world's leading experimentation platform, enabling businesses to deliver continuous experimentation and personalisation across websites, mobile apps and connected devices. Optimizely enables businesses to experiment deeply into their technology stack and broadly across the entire customer experience.
The platform’s ease of use and speed of deployment empower organisations to create and run bold experiments that help them make data-driven decisions and grow faster.
To date, marketers, developers and product managers have delivered over 700 billion experiences tailored to the needs of their customers. Optimizely’s global client base includes Atlassian, eBay, Fox, IBM, The New York Times, LendingClub, Hotwire, Microsoft and many more leading businesses.
To learn more about customer experience optimisation, visit optimizely.com
BrightonSEO Remarketing Strategies for Every Business by Amy BishopAmy Bishop
Learn how to define and map out audiences to match your audience journeys, analyze performance of your audiences, improve conversion rates for each audience and ultimately, drive the most value from your remarketing campaigns!
Get the Most out of Your Traffic: Smart Strategies to Increase ConversionPedram Farsaii, MBA
Marketers are projected to spend over $67 BILLION in digital campaigns by the end of 2016…WOW. With that type of spending, there are seemingly no limits to driving traffic to your site. But, how do we take these visitors and better convert them in the rapidly evolving digital landscape? It’s time to re-think the traditional view of the conversion funnel:
- Why every door into your website can lead to important conversion insights.
- Better leveraging data to pinpoint weak spots of your website.
- Proven testing tactics that can help you drive more conversions!
7 Habits of Highly Effective Personalization OrganizationsOptimizely
After a morning of exciting technology advancements and visionary discussion with industry leaders, get back into an operational mentality in the personalization workshop. Learn what makes organizations practicing personalization successful, and return to your team with clear action items to upgrade your organization into a personalization powerhouse.
Early stage program metrics such as email open rates and Facebook likes are great, but don't give you the full picture. At Marketo, our Advanced Report Builder enables us to dig deeper to discover how and which programs make the most impact on our revenue goals. See the slides to see the metrics Marketo uses to back its own program budget.
Creating The Perfect Organizational Strategy PowerPoint Presentation SlidesSlideTeam
Develop an effective business plan with the help of this content ready Creating The Perfect Organizational Strategy PowerPoint Presentation Slides. Analyze your business core competencies such as strong customer or brand loyalty, employee training and certifications, etc. by using our professionally designed strategic business planning PowerPoint templates. Take advantage of the visually appealing strategic enterprise plan PPT slideshow to talk about efficient business activities like detect new sales opportunities, improve inventory management, anticipate new market trends, accelerate decision making, monitor competition and so on. Utilize the topic-specific strategic organizational framework PPT slides to showcase norms to build the best organizational culture that can engage employees. You can also use the strategy and structure of organization PowerPoint templates to demonstrate steps to build effective and efficient infrastructure. Thus download this ready-to-use organization structure as business strategy PPT graphics to represent the relationship between structure and strategy. Glory beckons you with our Creating The Perfect Organizational Strategy Powerpoint Presentation Slides. It is only a few clicks away. https://bit.ly/2KTCnXM
The Optimizely Experience Keynote by Matt Althauser - Optimizely Experience L...Optimizely
In this the keynote of the Optimizely Experience London, Matt Althauser (GM Optimizely Europe) shows where Optimizely has started in 2010 and how the product has evolved since.
During his talk fellow team members explained these additional features in more detail. Features include:
- Drag & Drop WYSIWYG editor
- Mobile
- API
- Audiences
- Balanced Content Delivery Network (CDN)
People and the brands, products and services they connect with are creating vast data footprints. What does this all mean?
In this webinar, we will discuss how your business could profit from exploiting data to deliver business growth, brand fame, creativity and enhanced customer experiences.
SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...Distilled
We’ve all been in the room when someone asks the golden question: How do we get more traffic to our content? Here’s a better question: How do we hit our goals with the least amount of traffic possible? Changing the question can lead to a totally different approach to content marketing. One that prioritizes quality, conversion and impact. In this session, Hana will cover the core drivers of high-impact content including establishing content/market fit, advanced persona driven strategies and optimization.
Driving Customer Acquisition and Growth with ExperimentationOptimizely
Taking a narrow view of experimentation data and looking solely at basic conversion metrics like clicks, lead generation or purchases may actually be limiting your growth strategy. In this session, you’ll learn how to draw confident conclusions about your experiments and their revenue impact, and avoid common pitfalls. ClassPass optimization expert, Nina Bayatti will share her experience approaching every customer acquisition effort as a hypothesis to be tested and how even when presented with positive outcomes she takes a critical eye to the results. By leveraging down-funnel data to evaluate the full story, Nina is able to identify which experiments are truly serving her goals beyond a single conversion metric.
How to optimize your website with Analytics and A/B Testing [Webinar by Optim...Optimizely
When combined with digital analytics, A/B testing offers access to a vast world of enriched data. And now you can get there in just a few clicks.
In this free webinar, we’ll examine how AT Internet’s “one-click” integration with Optimizely can bring you new insights and opportunities for stronger web performance. Guided by our experts, you’ll learn best practices for pairing A/B tests with analytics and how to get the most from Optimizely within your AT Internet interface.
The presentations answers the following questions:
- Why should I do A/B testing?
- What is the benefit of coupling analytics and A/B testing?
- How does the one-click integration between Optimizely and AT Internet work?
- How do I implement the integration?
Find more information about the two providers here:
https://www.optimizely.com/
http://www.atinternet.com/
https://help.optimizely.com/hc/en-us/articles/200131549-Integrating-Optimizely-with-AT-Internet-Analytics
Opticon 2015 - Getting Started with the Optimizely Developer PlatformOptimizely
Speakers:
Jon Gaulding, Senior Software Engineer, Optimizely
Josiah Gaskin, Senior Software Engineer, Optimizely
Together we’ll walk through the Optimizely Developer Platform and use it to build a fully functional integration. We'll demonstrate how easy it is to bring any first or third party data source into Optimizely and use it for targeting and segmentation. Learn how to expose custom data in the native Optimizely interface for a truly simple user experience. Following the session, both speakers will be available in the developer’s sandbox area to help you write your own integration!
Why Great Marketers Must be Great Skeptics: Rand Fishkin, Moz.comOptimizely
RAND FISHKIN, WIZARD OF MOZ, MOZ.COM
The world of web marketing is filled with common wisdom, best practices, and tactics based on past experiences, but some of these industry standards may actually be holding you back.
Rand Fiskin, Wizard of Moz, dives into stories and examples of those who’ve broken patterns and found value through counter-intuitive tests. This presentation covers a wide variety of marketing channels, including SEO, social media, content marketing, CRO, and more.
Conversion Optimization: The World Beyond Headlines & Button ColorOptimizely
Patrick McKenzie, Software Developer at Kalzumeus Software
You've run A/B tests.
You're long past the point where "Guess Which Alternative Won" articles teach you something useful.
- How do you get to the next level of conversion optimization?
- How do you get it to be a repeatable team effort?
- How do you retain organizational know-how about previous tests?
- How do you track conversions over more involved funnels?
- How do you keep the team onboard with testing for years at a time?
- How do you manage the engineering aspects of changes which are more in--depth than changing the marketing site?
This session delves into the "Here There Be Dragons" parts of the testing map. Patrick McKenzie, Software Developer at Kalzumeus Software and Bingo Card Creator, has helped a dozen companies through testing maps, and he presents some of the mistakes he's made so that you don't have to repeat them—and also a success or two.
Sendible: How To Build An Effective Content Strategy WebinarSendible Web
Join Sendible's Luke Knight as he shows you how to implement a successful content marketing strategy using original content and social media to drive highly targeted traffic back to your website.
With a few easy steps, he'll show you how you can turn your Sendible account into an effective content marketing engine that uses the power of social media and quality content to drive leads through your funnel.
Introduction to the Pirate Metrics – AARRR related to customer development and business model canvas in order to gain insights on how your customers behave and create an environment where you easily can validate startup hypothesis avoiding the commonly used feel good metrics.
Watch Dan Ross, Managing Director for Optimizely ANZ in our latest webinar from the Experimentation Insights Tour -- "7 Habits of Highly Effective Personalisation Organisations”
Watch the webinar here: https://optimizely.wistia.com/medias/cun66mnkwt
Take Optimizely's Maturity Assessment here: https://www.optimizely.com/maturity-model/
DESCRIPTION: Create a data-driven culture and affect business decisions at the broader company level. When most people think of experimentation or testing, they think of sales and marketing.
However, to do real customer experience optimisation, you need to think about all the ways your customers are interacting with you.
The right mix to support building your programme into a centre of excellence is critical: you need a team that helps create a data-driven culture.
Watch this webinar so you can:
* Think more deeply about the future of your program and the makeup of your team
* Consider which hard and soft skill sets your testing organisation needs
* Build a well-rounded optimisation team that is visible, sustainable, and efficient
About Optimizely
Optimizely is the world's leading experimentation platform, enabling businesses to deliver continuous experimentation and personalisation across websites, mobile apps and connected devices. Optimizely enables businesses to experiment deeply into their technology stack and broadly across the entire customer experience.
The platform’s ease of use and speed of deployment empower organisations to create and run bold experiments that help them make data-driven decisions and grow faster.
To date, marketers, developers and product managers have delivered over 700 billion experiences tailored to the needs of their customers. Optimizely’s global client base includes Atlassian, eBay, Fox, IBM, The New York Times, LendingClub, Hotwire, Microsoft and many more leading businesses.
To learn more about customer experience optimisation, visit optimizely.com
BrightonSEO Remarketing Strategies for Every Business by Amy BishopAmy Bishop
Learn how to define and map out audiences to match your audience journeys, analyze performance of your audiences, improve conversion rates for each audience and ultimately, drive the most value from your remarketing campaigns!
Get the Most out of Your Traffic: Smart Strategies to Increase ConversionPedram Farsaii, MBA
Marketers are projected to spend over $67 BILLION in digital campaigns by the end of 2016…WOW. With that type of spending, there are seemingly no limits to driving traffic to your site. But, how do we take these visitors and better convert them in the rapidly evolving digital landscape? It’s time to re-think the traditional view of the conversion funnel:
- Why every door into your website can lead to important conversion insights.
- Better leveraging data to pinpoint weak spots of your website.
- Proven testing tactics that can help you drive more conversions!
7 Habits of Highly Effective Personalization OrganizationsOptimizely
After a morning of exciting technology advancements and visionary discussion with industry leaders, get back into an operational mentality in the personalization workshop. Learn what makes organizations practicing personalization successful, and return to your team with clear action items to upgrade your organization into a personalization powerhouse.
Early stage program metrics such as email open rates and Facebook likes are great, but don't give you the full picture. At Marketo, our Advanced Report Builder enables us to dig deeper to discover how and which programs make the most impact on our revenue goals. See the slides to see the metrics Marketo uses to back its own program budget.
Creating The Perfect Organizational Strategy PowerPoint Presentation SlidesSlideTeam
Develop an effective business plan with the help of this content ready Creating The Perfect Organizational Strategy PowerPoint Presentation Slides. Analyze your business core competencies such as strong customer or brand loyalty, employee training and certifications, etc. by using our professionally designed strategic business planning PowerPoint templates. Take advantage of the visually appealing strategic enterprise plan PPT slideshow to talk about efficient business activities like detect new sales opportunities, improve inventory management, anticipate new market trends, accelerate decision making, monitor competition and so on. Utilize the topic-specific strategic organizational framework PPT slides to showcase norms to build the best organizational culture that can engage employees. You can also use the strategy and structure of organization PowerPoint templates to demonstrate steps to build effective and efficient infrastructure. Thus download this ready-to-use organization structure as business strategy PPT graphics to represent the relationship between structure and strategy. Glory beckons you with our Creating The Perfect Organizational Strategy Powerpoint Presentation Slides. It is only a few clicks away. https://bit.ly/2KTCnXM
The Optimizely Experience Keynote by Matt Althauser - Optimizely Experience L...Optimizely
In this the keynote of the Optimizely Experience London, Matt Althauser (GM Optimizely Europe) shows where Optimizely has started in 2010 and how the product has evolved since.
During his talk fellow team members explained these additional features in more detail. Features include:
- Drag & Drop WYSIWYG editor
- Mobile
- API
- Audiences
- Balanced Content Delivery Network (CDN)
People and the brands, products and services they connect with are creating vast data footprints. What does this all mean?
In this webinar, we will discuss how your business could profit from exploiting data to deliver business growth, brand fame, creativity and enhanced customer experiences.
SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...Distilled
We’ve all been in the room when someone asks the golden question: How do we get more traffic to our content? Here’s a better question: How do we hit our goals with the least amount of traffic possible? Changing the question can lead to a totally different approach to content marketing. One that prioritizes quality, conversion and impact. In this session, Hana will cover the core drivers of high-impact content including establishing content/market fit, advanced persona driven strategies and optimization.
Driving Customer Acquisition and Growth with ExperimentationOptimizely
Taking a narrow view of experimentation data and looking solely at basic conversion metrics like clicks, lead generation or purchases may actually be limiting your growth strategy. In this session, you’ll learn how to draw confident conclusions about your experiments and their revenue impact, and avoid common pitfalls. ClassPass optimization expert, Nina Bayatti will share her experience approaching every customer acquisition effort as a hypothesis to be tested and how even when presented with positive outcomes she takes a critical eye to the results. By leveraging down-funnel data to evaluate the full story, Nina is able to identify which experiments are truly serving her goals beyond a single conversion metric.
Building a Testing Roadmap by Hazjier Pourkhalkhali - Optimizely Experience L...Optimizely
Hazjier Pourkhalkhali is a strategic optimisation consultant at Optimizely. In his talk he explains who to create an optimisation roadmap.
This process consists of 3 phases that he will discuss in his talk:
- Structure your optimisation goals
- Manage your testing roadmap
- Find your maximum
Clover Rings Up Digital Growth to Drive ExperimentationOptimizely
Clover's Digital Growth team is responsible for optimizing the merchant's digital experience and they rely on experimentation to guide digital decision-making. This enables them to quickly learn and measure what changes deliver the best outcomes for users.
Join us with Lead Product Manager of Growth, Monil Shah, to learn how Clover:
- Increased digital conversions amongst merchants with an investment in experimentation
- Grew experiment velocity by 4x after replacing Adobe Target
- Designed a framework to efficiently capture and prioritize test ideas, and roll out winners
Learn the real best practices and pitfalls of experimentation based on scientific research and insights. Hazjier is co-author of three studies on experimentation with Harvard Business School and his work is covered in the book Experimentation Works. This talk will dive into the best practices of experiment design, the role of hierarchy in experimentation teams, and the value of experimentation.
Atlassian's Mystique CLI, Minimizing the Experiment Development CycleOptimizely
Mystique CLI is an Atlassian developed CLI for Optimizely Web. It is a multi-phase project that is currently focusing on improving the development cycle for growth engineers. Currently, Mystique is the standard for developing web experiments at Atlassian, and is capable of a wide variety of operations utilizing Optimizely's REST API. This includes creating, updating, testing, and duplicating experiments/personalization campaigns, as well as "promoting" these entities between Optimizely projects for different environments (e.g. from QA => Prod). It has significantly reduced manual overhead and decreased development time by up to 95% for particular actions.
Autotrader Case Study: Migrating from Home-Grown Testing to Best-in-Class Too...Optimizely
Autotrader's Product and Engineering teams were ahead of the curve many years ago when they built a home-grown solution for leveraging feature flags to support server-side testing. Over the years, the industry eventually caught up and surpassed this proprietary tooling and the team had a choice to make: Re-invest into the local solution or completely retool. In this case study, Scott Povlot, Principal Technical Architect, and Seth Stuck, Director of R&D Analytics, will discuss their journey in selecting and then migrating to their next generation of experimentation tooling. They will discuss selection criteria, pros and cons, and outline how they were able to make the migration to Optimizely successful and lessons learned along the way.
Zillow + Optimizely: Building the Bridge to $20 Billion RevenueOptimizely
Join Jason Tabert, Senior CRO Marketing Specialist, and learn how Zillow is using Optimizely’s experimentation, personalization and integrations to help grow their revenue to $20 billion by helping their customers cross the real estate chasm from despair to delight.
The Future of Optimizely for Technical TeamsOptimizely
Optimizely has been reimagining the future of progressive delivery and experimentation, improving every part of the platform to empower technical teams to build, ship, and iterate faster. Learn about the latest enhancements to Optimizely Full Stack and the Optimizely Data Platform, and get a sneak peek at the upcoming roadmap.
Empowering Agents to Provide Service from Anywhere: Contact Centers in the Ti...Optimizely
The coronavirus pandemic has pushed contact center leaders to accelerate technology adoption and empower their teams to work remotely. Join this session with State Farm, Salesforce, and Optimizely to learn how contact centers can adapt quickly and successfully in the time of COVID.
Our new normal has accelerated eCommerce trends by 4-6 years. The Optimizely team shares how experimentation can help retailers fast forward their online sales strategy with Microsoft Dynamics 365 Commerce.
Building an Experiment Pipeline for GitHub’s New Free Team OfferingOptimizely
In April 2020, GitHub announced a new Free for Teams plan. Behind the scenes, the engineering team was also setting up an experiment pipeline and an integration with Optimizely. In this session, we will take a peek at the process of setting up the integration, learning about the behavior of this new Free for Teams customer segment, and the next steps for this experiment pipeline.
AMC Networks Experiments Faster on the Server SideOptimizely
Speeding up innovation only matters if it helps you drive positive outcomes. At AMC, experimentation enables the product and platform teams to challenge their assumptions, maximize impact, and evaluate ideas as painted door tests before investing in significant development. A commitment to test everything across 9 platforms fueled their search for the most scalable solution.
In this session, you'll learn how to:
Leverage server-side testing to experiment quickly
Scale across web, mobile, and OTT applications
Determine when client-side testing is more efficient
Evolving Experimentation from CRO to Product DevelopmentOptimizely
An obsession with data, efficiency, and delivering incredible customer experiences are just a few things that the CNN Consumer Science and Software Engineering teams have in common. Simple A/B testing practices evolved into a culture of experimentation, sparking new development practices across the organization. Learn how they drive results across their entire platform from websites to mobile apps.
Overcoming the Challenges of Experimentation on a Service Oriented ArchitectureOptimizely
Growing from an early stage startup to a national leader in financial literacy is no small feat, and there are a ton of lessons that we have learned at Greenlight as we have grown. Long gone are the days where we would ship something and cross our fingers hoping that it makes some kind of impact on our customers. Now we’re in a world where we can learn ahead of time how much impact a feature will have on the business, before we even launch! In today’s conversation, we’ll discuss how we use Optimizely’s feature flags in our microservice architecture using Optimizely Agent while keeping user IDs and context synchronized.
This session will cover:
How we set up Optimizely Agent and use it in a kubernetes deployment
How we created a user-aliasing service
How we access Optimizely both on the frontend and in the backend services.
How to build a full stack feature
How to manage the rollout using Optimizely’s feature flags
How The Zebra Utilized Feature Experiments To Increase Carrier Card Engagemen...Optimizely
A/B testing is an essential element in any product managers playbook. However having the freedom and flexibility to customize testing based on what the data is saying often requires a lot of time and effort, particularly when it comes to engineering resources. Optimizely offers a flexible approach to experimentation through the use of feature testing, which provides more customization options without the additional development effort typically required to implement these feature optimizations. Megan Bubley, a Senior Product Manager at The Zebra, will share her experience working with Optimizely’s feature tests to create a results page where users can compare multiple auto insurance options driven by actual user needs, as well as her experience customizing the experience based on device platform.
Making Your Hypothesis Work Harder to Inform Future Product StrategyOptimizely
At Treatwell, each experiment goes beyond improving a single business metric. Experimentation works to evolve their product while enriching customer insights in order to deliver the best digital experience to their users. Join Laura Howard, Lead Product Manager, and Dennis Meisner, Senior Product Analyst, to learn their secret to making their hypothesis work harder and how getting their hypothesis right has improved Treatwell’s funnel progression and order health, as well as helped them make critical decisions on their product experience.
Kick Your Assumptions: How Scholl's Test-Everything Culture Drives RevenueOptimizely
Amy Vetter, Consumer Experience Manager, Direct To Consumer, Europe, will walk you through some of the tests that she and her team run across the Scholl brand. Amy will highlight surprise learnings and how to remove the fear of failing. The team is empowered to test everything possible that will allow the customer to get the best experience and also support the brand’s goal for more revenue and customer data.
At Charles Schwab, they have a mantra of viewing the world through their client’s eyes. When it comes to building digital experiences and running experiments, winning isn’t just about moving metrics, it’s also about improving customer experience. Sara Tresch, SVP of Digital Services at Schwab will be discussing how Schwab designs products and experiments with a client-first mindset.
Shipping to Learn and Accelerate Growth with GitHubOptimizely
Will 2020 mark the shift to a remote-first world in the long run? For GitHub, a distributed workforce is nothing new. Join Sha Ma, VP of Engineering, and Gregory Ceccarelli, Director of Data Science, to learn how they built and scaled a successful experimentation program. They'll share their experience implementing Optimizely across timezones, a remote workforce, and a new business model.
In this session, you'll learn how to:
Optimize UX for a freemium business model
Use data to deliver customer-centered products
Scale experimentation and accelerate growth
Test Everything: TrustRadius Delivers Customer Value with ExperimentationOptimizely
When done right, experimentation can help you validate the product you’re building and create winning customer experiences. And it doesn’t take a big engineering team to make this happen.
TrustRadius, the most trusted review site for business technology, uses experimentation to build an online community through website and server-side experimentation. The small but mighty TrustRadius team runs experiments throughout the buyer’s journey to engage different user personas and understand outcomes in real-time.
Watch the webinar recording featuring Rilo Stark, product manager at TrustRadius, and Jack Peden, senior software engineer, to understand their data-driven experimentation strategy and how TrustRadius uses Optimizely Web and Full Stack products to tailor experiences to different customer segments and mitigate risk through A/B/N and painted door tests.
In this session, you will learn: how to embed feature flagging sitewide to deliver safer, faster releases, best practices for implementing feature flags in a services-oriented architecture, and the latest enhancements you need to help your team recover faster when ship happens.
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
25. YOUR CUSTOMERS’ ONLINE ACTIVITY IS GROWING
AdWords, Content Marketing Email Programs, Remarketing, Promotions
Working Shopping
Branded Social Media Display Ads, Earned Media
Socializing Consuming Content
26. YOUR CUSTOMERS’ ONLINE ACTIVITY IS GROWING
ATTENTION SPANS ARE SHRINKING
STOP YELLING LOUDER
27. THERE’S AN IMBALANCE
$92 spent on bringing customers to a website,
but only $1 spent trying to convert them.
*IBM TeaLeaf, 2012
28. Steady Traffic with
Conversion Rate
Improvements
Steady Conversion
Rate with Traffic
Spike
Customers
acquired per
month
320
240
160
80
0
Jan. Feb. Mar. April May June July August
46. MYTHS ABOUT PERSONALIZATION
• Requires tremendous time data science or engineering investment
• Massive overhaul of current experience
The 80/20 Rule of Personalization
53. THINK LIKE A SCIENTIST
Idea-Driven
• Fearless Creativity
• Questions Conventional Wisdom
• Focuses on the End Result
54. THINK LIKE A SCIENTIST
Idea-Driven Data-Driven
• Fearless Creativity
• Questions Conventional Wisdom
• Focuses on the End Result
• Measures and Analyzes
• Runs Many Experiments and
Iterates
• Uses Data to Verify (or
Invalidate) Theories
55. OPTIMIZED MARKETING PROCESS
CHOOSE WHAT
TO TEST
HYPOTHESIZE
IMPROVEMENTS
CREATE VARIATIONS
MEASURE
RESULTS
RUN
EXPERIMENTS
60. 2. Optimize Every Channel
1. Capitalize on Your Traffic Opportunity Every Channel
3. Personalize Your Experiences 4. Think Like a Scientist
61. 1. Capitalize on Your Traffic Opportunity 2. Optimize Every Channel
3. Personalize Your Experiences 4. Think Like a Scientist
62. 764% more Social Followers
1. Capitalize on Your Traffic Opportunity 2. Optimize Every Channel
3. Personalize Your Experiences 4. Think Like a Scientist
63. 764% more Social Followers 29% more Conversions
1. Capitalize on Your Traffic Opportunity 2. Optimize Every Channel
3. Personalize Your Experiences 4. Think Like a Scientist
64. 29% more Conversions
764% more Social Followers
1. Capitalize on Your Traffic Opportunity 2. Optimize Every Channel
123% more Content Engagement
3. Personalize Your Experiences 4. Think Like a Scientist
65. 29% more Conversions
764% more Social Followers
1. Capitalize on Your Traffic Opportunity 2. Optimize Every Channel
123% more Content Engagement
150% more Customers
3. Personalize Your Experiences 4. Think Like a Scientist
*These build on 4 separate clicks*
Working - employees spend 28% of their days checking and responding to email (Bain Capital)
Shopping - e-commerce industry is projected to grow at a rate of 10% YoY - 45% growth by 2018 (Forrester Research)
48% of Facebook’s (1.32 BILLION) users log in on a daily basis (Facebook Earnings Report)
111 Million Americans check daily news online - that’s 54% of Americans who regularly use the internet (Nielsen)
Retail (Forrester report cited): http://mashable.com/2013/03/12/forrester-u-s-ecommerce-forecast-2017/
*These build on 4 separate clicks*
Working - employees spend 28% of their days checking and responding to email (Bain Capital)
Shopping - e-commerce industry is projected to grow at a rate of 10% YoY - 45% growth by 2018 (Forrester Research)
48% of Facebook’s (1.32 BILLION) users log in on a daily basis (Facebook Earnings Report)
111 Million Americans check daily news online - that’s 54% of Americans who regularly use the internet (Nielsen)
Retail (Forrester report cited): http://mashable.com/2013/03/12/forrester-u-s-ecommerce-forecast-2017/
*These build on 4 separate clicks*
Working - employees spend 28% of their days checking and responding to email (Bain Capital)
Shopping - e-commerce industry is projected to grow at a rate of 10% YoY - 45% growth by 2018 (Forrester Research)
48% of Facebook’s (1.32 BILLION) users log in on a daily basis (Facebook Earnings Report)
111 Million Americans check daily news online - that’s 54% of Americans who regularly use the internet (Nielsen)
Retail (Forrester report cited): http://mashable.com/2013/03/12/forrester-u-s-ecommerce-forecast-2017/
*These build on 4 separate clicks*
Working - employees spend 28% of their days checking and responding to email (Bain Capital)
Shopping - e-commerce industry is projected to grow at a rate of 10% YoY - 45% growth by 2018 (Forrester Research)
48% of Facebook’s (1.32 BILLION) users log in on a daily basis (Facebook Earnings Report)
111 Million Americans check daily news online - that’s 54% of Americans who regularly use the internet (Nielsen)
Retail (Forrester report cited): http://mashable.com/2013/03/12/forrester-u-s-ecommerce-forecast-2017/
Retail (Forrester report cited): http://mashable.com/2013/03/12/forrester-u-s-ecommerce-forecast-2017/
*These build on 4 separate clicks*
Working - employees spend 28% of their days checking and responding to email (Bain Capital)
Shopping - e-commerce industry is projected to grow at a rate of 10% YoY - 45% growth by 2018 (Forrester Research)
48% of Facebook’s (1.32 BILLION) users log in on a daily basis (Facebook Earnings Report)
111 Million Americans check daily news online - that’s 54% of Americans who regularly use the internet (Nielsen)
Retail (Forrester report cited): http://mashable.com/2013/03/12/forrester-u-s-ecommerce-forecast-2017/
Average human attention span: 8 seconds
17% of page views last less than 4 seconds
Is your traffic arriving at your website through funnels receiving targeted messaging?
Are their experiences targeted, personalized to campaign source?
Are you trending towards a more personalized experience overall?
By using A/B testing to optimize your channels, you will:
Improve the efficiency of the channels you use to acquire and retain your customers
Prioritize and reinvest in your top-performing channels
Generate data in the form of experiments that you can immediately act upon to improve the outcomes for your business.
On the right, we have an example of how this lets you do more with the traffic you have. The blue line shows customers acquired per month when a conversion rate holds constant, with a traffic spike in one month. The green line shows steady traffic, but growth in conversion rate. Which scenario leads to more predictable growth, and more customers and revenue?
Bleacher Report: “The ESPN of the Internet.” Meet Peter, a frontend developer for the team.
As a media company, building a loyal readership is a top priority for them. Historically, most of their traffic came from organic search. In 2013, they decided it was time to focus on social media as a new traffic acquisition channel, and try to optimize for social followers. Their hypothesis was that social media traffic would become a more sustainable, loyal readership for their site and app over time.
Today, the fly-in social modal is the variation that is currently running.
What Peter and his team arrived at was a 764% increase in social signups through testing.
Not only was this a huge numerical win, but Peter says he feels much more confident asserting his opinion when he can back up his hypotheses with tests. Getting to the current social sharing functionality was an iterative process, and running tests informed every step of that process. His next steps are to expand Bleacher Report’s testing culture, and empower other team members to test their ideas and collect data, too.
As you can see, their social conversions began to multiply once the team implemented testing (spikes are due to weekly cadence of readership and events in sports. February spike is the Superbowl).
You have a high-leverage option to make the most out of your marketing spend ... that won’t waste additional budget
Liftopia is the number one bookings website for lift tickets, as their name so aptly describes. Their website connects internet searchers and growers with ski resorts across the US and internationally - much of their product is focused on search functionality and dynamic price scheduling for the resorts.
Liftopia evaluates their online channels in the following manner: Visitors x Average Order Size x Conversion Percentage = Revenue. The more they can improve the conversion rate on each channel, the greater their revenue will be.
For Liftopia, paid marketing generates a significant part of their site traffic and they use landing pages for traffic from individual paid campaigns. They bid on keywords that express intent, like a combination of a ski resort name and the words “ski deal”.
Originally, these landing pages included lots of cross-sell and search functionality - other resorts in the area, pictures, lots of places for visitors to get distracted.
Hypothesis: Dave and his team felt that the traffic coming from paid search terms was highly qualified traffic, with stronger intent than other traffic channels. They thought that tailoring landing page content with search queries will increase purchase conversions and decrease bounce rates.
They removed the search functionality and breadcrumb, and instead presented only the deals for the keyword resort.
The result was an improvement of more than 20% in conversions on this page. Since SEM is one of Liftopia’s
Since this worked so well on the first page, they tested a similar test on the next step of their product funnel. Their date chooser had similar cross-sell functionality to the landing page before it, so they ran the elimination test targeted at the same SEM traffic. They achieved a similar lift - a 23.7% improvement to the second page of their funnel.
However, optimization isn’t always rosy - here’s another example of a test where taking advantage of a traffic optimizing a content channel did not end well. IGN hoped to increase interest in its videos, a major source of advertising revenue, by making videos more prominent in their navigation.
They tested the variation against the existing navigation and found that video conversions plummeted by 93.2%. Upon closer inspection, the IGN team that ran this test found that one group of visitors in particular - returning visitors - did not react positively to this change. It’s possible that habitual users were no longer able to find the link to videos after it had been removed from its initial position.
The lesson: Make sure that you think consider your different audiences when you optimize every channel - if different visitors would benefit from changes or be alienated by others, build that in to your hypothesis for testing.
So that’s a reminder to optimize your customer acquisition channels - you could uncover a new traffic opportunity through optimization, or make the conversions on an existing channel perform even better.
A reminder to personalize - it’s easier than you think, and doesn’t require a team of engineers to get started. Start by targeting an experiment towards an audience and measuring the effect.
This is a well-known example of personalization. Many companies like Amazon
Personalization is neither a massive engineering effort nor a departure from your current experience. You may not get to the level of personalization of Netflix or Amazon, but you can get to the 80/20 of personalization - that it, 80 percent of the outcome with 20 percent of the investment.
Personalization starts with very simple A/B tests. Start by learning which messaging, experiences, flows, etc. work for your audiences. You can begin to do that by targeting A/B tests at specific audiences like return traffic, mobile visitors, customers and non-customers. This is why customer personas are already part of the work towards personalization.
Eric is a Digital Marketing Manager at Iron Mountain. They’re a records management company - they help companies save, manage, and also securely dispose of sensitive documents. They’re catering to lots of different businesses that have sensitive data: Healthcare companies, legal professionals, small businesses.
They implemented a product, Demandbase, to start getting more information about their visitors. It identified customers by IP address and allows them to serve up custom content based on their industry.
This personalization was interesting, but Eric felt they were blindly customizing experiences without knowing what was working for their visitors. To measure the impact of customized content for these verticals, he used Optimizely.
This test used Demandbase to filter IP addresses for specific industry verticals that Iron Mountain markets towards. This would allow Eric to target industry-specific content to first-time visitors, and ideally increase their engagement. This test targeting healthcare industry content (HIPAA regulations, medical records compliance) to new visitors to the homepage. The experiment garnered 123% more engagement with the industry-specific content and offerings.
Eric also built out homepage variations for other industry verticals: B2B, SMB, Federal, and Legal with this solution, and has seem similar lifts in those experiments.
A reminder to personalize - it’s easier than you think, and doesn’t require a team of engineers to get started. Start by targeting an experiment towards an audience and measuring the effect.
In an optimized marketing process, we make changes, test, measure, and start again. Think about applying this to your customer acquisition channels so that you can continuously optimize and capture compounding gains for your business.
Mike Wolf leads product design at Trunk Club. They’re an earlier stage company, so he wears a number of hats and does web development, product design, and some one-off projects with the marketing team.
All new users of Trunk Club must create an account as well as a style evaluation. This helps their stylist personalize and start sending “trunk” packages to suit their personal tastes.sign up via a simple form, and were met with a long style evaluation - Mike compared it to signing up for car insurance. Previously, the assumptions were that fewer steps were better, since there were fewer dropoff points.
Mike wanted to revamp the onboarding process because he was frustrated with the options available for iterating on the current design. He wanted to try something drastically different.
He created a totally new signup flow that broke the style evaluation into 6 steps. He used Optimizely to redirect half of Trunk Club’s traffic to the new onboarding flow.
Essentially, he was taking a huge risk by introducing such a long signup process into their acquisition funnel. Fortunately, Trunk Club has a strong experimental culture, so the team was supportive of the test, and eager to see the results of the test.
The results blew away the team’s expectations by more than doubling the rate at which new visitors signed up for Trunk Club (a 133% increase). He continued to optimize the flow to eventually reach a 150% improvement over the previous flow.
http://prezi.com/dqbe89kehtjr/my-first-year-at-trunk-club/
Mike’s experimentation gave him a concrete example of the business value he created for his company during his first year as an employee. Here’s a slide describing his experiment that he showed to his team; he describes his process and the results of the experiment, as well as the downstream effects: 20,000 more customers in the next year, creating at minimum 10M in revenue during their first year as customers.
*Possible joke* - We wonder if Mike might be getting a raise?
http://prezi.com/dqbe89kehtjr/my-first-year-at-trunk-club/
Take this as a reminder to be fearless when running tests - but also remember to iterate and persist until you reach your big wins. Remember to be idea driven, as well as data-driven.