7. YOUTUBE DATA
THE MUFFINZ THE SOIL
NEW CREATION
SA
PLAYLIST MORE MORE LESS
FREQUENTLY POST VIDEOS MORE MORE LESS
LIVE PERFORMANCES MORE MORE LESS
8. LIKEANALYZER.COM: FACEBOOK DATA
THE MUFFINZ THE SOIL
NEW CREATION
SA
LENGTH OF POSTS 100/500
MORE THAN 500
CHARACTERS
MORE THAN 500
CHARACTERS
LESS THAN 100
CHARACTERS
POSTS BY FANS
HAPPENS ON A
DAILY BASIS
HAPPENS ON A
DAILY BASIS
NO POSTS BY
FANS
LIKES 95,760 1,278,618 703
9. TWITTER DATA
THE MUFFINZ THE SOIL
NEW CREATION
SA
NO. OF TWEETS MORE MORE LESS
FREQUENTLY POST VIDEOS MORE MORE LESS
LIVE PERFORMANCES MORE MORE LESS
13. General lack of consistency in content posts online.
No USP in brand name, too many variants in search engines.
YouTube videos are not consolidated under one account.
Content is not posted frequently.
FINDINGS AND OBSERVATIONS.
14. OUR RECOMMENDATIONS.
All videos that are posted should be in HD quality, high
resolution videos are the standard across all platforms, and
include descriptions.
All social media pages should be updated frequently in a
reasonable manner in accordance with platform, and posts
must have links to the website
One channel for YouTube with band name as Identifier.
One social media manager so that tone of the band becomes
easily recognisable. Hootsuite can be used to help manage
the social media sites.
15. SOCIAL MEDIA STRATEGY AND
ACTIVATIONS
Build a brand awareness campaign centred
around their events
◦Manage the frequency of posting using
Facebook scheduler
◦Create more New Creation merchandise to give
away online and increase engagement
