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OptiCon Keynote Presentation
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500+ attendees 6,000+ customers 500,000+
experiments 6.5billion+ web experiences
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“Just run an
experiment.”
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HAPPYCUSTOMERSAROUNDTHEWORLD 2010 100
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Original VariationVariation
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Original Variation #1
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Original Variation #1 Variation #2
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Original Variation VariationWinner $1MILLION over in additional funds raised
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HAPPYCUSTOMERSAROUNDTHEWORLD 2010 2011 1,000+ 100
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VariationOriginal
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Original VariationWinner
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Original Variation Winner 600%increase in engagement
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HAPPYCUSTOMERSAROUNDTHEWORLD 2010 2011 2012 3,000+ 1,000+ 100
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Original VariationWinner 19%more email signups collected
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HAPPYCUSTOMERSAROUNDTHEWORLD 2010 2011 2012 2013 3,000+ 5,000+ 1,000+ 100
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Original VariationVariation
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Original Variation #1
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Original Variation #1
Variation #2
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Original Variation Variation +12Million additional signups Winner
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Introducing optimizely.org
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HAPPYCUSTOMERSAROUNDTHEWORLD 2010 2011 2012 2013 3,000+ 2014 1,000+ 100 5,000+
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YOU Your Customers
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YOU YOUR CUSTOMERS Data
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Data YOU YOUR CUSTOMERS Action
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Data YOU YOUR CUSTOMERS Action Enable
the world to turn data into action.
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Introducing Optiverse
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Optiverse is available
today! ! Visit optiverse.com to create an account
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Optiverse
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Optiverse
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Introducing Optimizely Solutions Partners
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Available today! ! Visit optimizely.com/partners
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Solutions Partners Optiverse
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Solutions Partners Optiverse
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PETEKOOMEN Co-founder & President,
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