SlideShare a Scribd company logo
Reimagining the 
sponsor to attendee 
connection 
Gary Schwake 
Virtual Event Bags
How do you deliver sponsor and 
event-related content to attendees?
When do you deliver sponsor and 
event-related content to attendees? 
Before During After
What tools do you use to deliver 
sponsor and event-related content? 
Email 
Mobile App 
QR Codes 
Website 
Social Media 
Event Bag
1 
What is the Attendee Experience? 
Confusing 
Disconnecte 
d 
Redundant
2 
What is the Sponsor Experience? 
Inflexible Expensive Opaque
3 
What is the Event Organizer Experience? 
Complex Inefficient Wasteful
Virtual Event Bag 
Attendees access content before, during and after the 
event across multiple devices 
Before 
During 
After
Create Distribute Report
Create Invite Track Create Manage
Upload Invite Website Social 
3 
Distribut 
e
Report Review Share Discuss Retain
Sponsor 
Messages & 
Promotions 
Event Tech & 
Conference Info 
Auction Items & 
Merchandise
Get Started Today 
VirtualEventBags.com

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Virtual Event Bags

Editor's Notes

  1. Organizer – provide opportunity for Sponsors to connect to Attendees; make $ Sponsor – reach target audience at (theoretical) point of high engagement; make $ Participant – learn about new products / services of interest; get free stuff
  2. Organizer – provide opportunity for Sponsors to connect to Attendees; make $ Sponsor – reach target audience at (theoretical) point of high engagement; make $ Participant – learn about new products / services of interest; get free stuff
  3. To understand performance for sponsor, first understand the participant experience How would you, as an attendee, grade the typical goody bag experience? Helpful? Value added?
  4. Expensive - design, print, deliver Inflexible - typically produced in mass, not tailored to current situation, rarely integrated with other marketing messages Opaque - how many of you know the number of leads derived from the brochure stuffed into a goody bag? I rest my case. How would you, as sponsor, grade the typical goody bag experience? Does it perform? Do you know?
  5. Expensive - often in time and people, but hidden costs pushed onto sponsors Wasteful - here is a challenge for event organizers. Ask hotel to gather all of the refuse related to the bag left in the rooms and deliver it to you. Discrete - events work to establish themselves as thought leaders in their space. How does the goody bag represent your brand? How would you, as an Event Organizer, grade the typical goody bag experience? Does it add value to the event? Does it deliver for your sponsors?
  6. Variety of options for events to execute a digital bag program (email, websites, etc.) We have developed a platform that simplifies the process Digital is different and opens a world of really cool possibilities.
  7. Variety of options for events to execute a digital bag program (email, websites, etc.) We have developed a platform that simplifies the process Digital is different and opens a world of really cool possibilities.
  8. Organizer – provide opportunity for Sponsors to connect to Attendees; make $ Sponsor – reach target audience at (theoretical) point of high engagement; make $ Participant – learn about new products / services of interest; get free stuff