- Mark Davis is marketing virtual storage solutions and servers for the $2.7B virtualization market, which has seen ~10% of servers virtualized so far. - Virtual servers consume 20-40% more storage and can reduce I/O performance by over 50%, increasing storage management burdens and requiring expensive hardware. - Virsto's software cloud and enterprise value proposition aims to solve these "virtual sprawl" and "virtual I/O blender" problems by providing 90% less disk space, over 2x I/O performance, and 25% less administrative overhead. - Virsto is seeking funding after being seeded by Canaan Partners, with plans to launch its first product in late