A webcast is most effective way through which you can engage your target audience in your services. Visit us today to know what our consultant has to say on this. http://24framesdigital.com/

1. Tips by A Webcast Consultant
Make Audience Engagement Better
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2. What is Audience Engagement Metrics?
Carry on to the next slide to know more how to enhance audience
engagement.
▪ Logically speaking audience engagement metrics is regarded as
the scale that measures the interest level of a brand audience or
active involvement in the content.
▪ Professionals nowadays are exploring the different ways to
maximise the effect of webcast or any live event they are
broadcasting.

3. ▪ Enhancing audience engagement holds great significance because
engaged users are more likely to trust a publisher’s brand.
▪ The webcast is an activity that has the potential to keep the viewers
engaged who are even virtually watching the event remotely.
▪ And, audience engagement metrics potentially gives you
opportunities to stabilise both your time and cost flow.
Why does it matter in Webcasting?

4. Drawbacks of the metrics technique
▪ To measure audience engagement, the host usually identifies the
metrics that capture the level of interest and involvement the
channel visitors shows in a publisher’s content.
▪ However, this technique lacks clarity in understanding how a
publisher’s site defines audience engagement.
▪ The factors that altogether work in filtering down the results
involves shares, engaged time, comments, page views, total
visitors, offline impact, and so on. But, not all of these factors
define accurate audience engagement.

5. Let's right the wrong
▪ Tip 1: Keep Your TA In Mind
▪ Keeping webcast attendees and live viewers on the same page is
very crucial.
▪ Since your webcast is viewed across the globe, you must address
all your event attendees in the same professional mannerism to
let them understand their presence is honoured.
▪ Don’t forget to glance at the camera lens once or twice as you not
only interacting with the audience sitting across the podium but
also those viewing the webcast live.

6. ▪ Tip 2: Motivate The Audience To Speak
▪ Even if the audience at your event is posting something about the
webcast irrespective of your brand or product; you have to leverage
the opportunity to reach to the potential customers.
▪ Embedding social media link into your webcast screen will help both
your distant and face-to-face audience get a chance to upload their
feeds. This will boost communication amongst the audiences where
they share their opinions, information, and feedback about the
event in real time.
Let's right the wrong

7. ▪ Tip 3: Avoid The Monotony
▪ A simple yet effective trick to avoid the monotonous event is to
ask questions to your viewers. In some cases, it works like a quick
ice-breaker session and in others as knowledge-testers.
▪ Digital platforms today have Audience Responsive Systems (ARS)
through which you can collect audience poll on various issues
that will also help to develop your analysis of the event through
accurate statistics.
Let's right the wrong

8. ▪ Tip 4: Demonstration Is Essential
▪ Be it service, product or solution; whatever you are promoting at
your webcast event needs to be exhibited to the audiences in
proper manner.
▪ Find new ways to launch it in the event or provide the visitors
with free samples so they can get a hands-on experience with its
functionality and features.
Let's right the wrong

9. Thank You
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