What do we want from our Facebook fans?Mat Morrison
Coca Cola has 53m followers on Facebook these days (November 2012.) But it sells ~2bn servings a day. Even if we were to pretend that those 53m fans didn't represent a saturated market, how much Coca Cola would they have to buy tomorrow to move the needle?
What are Fans for?
This presentation explains what is viral marketing, methods for it, its advantages and disadvantages and the motivators which forces people to share it with others. This presentation also contains two very recent viral campaign examples.
What do we want from our Facebook fans?Mat Morrison
Coca Cola has 53m followers on Facebook these days (November 2012.) But it sells ~2bn servings a day. Even if we were to pretend that those 53m fans didn't represent a saturated market, how much Coca Cola would they have to buy tomorrow to move the needle?
What are Fans for?
This presentation explains what is viral marketing, methods for it, its advantages and disadvantages and the motivators which forces people to share it with others. This presentation also contains two very recent viral campaign examples.
Social Media Influence 2010: Alexandra Wheeler, Digital Director, StarbucksSustainly
Alexandra Wheeler was the morning keynote at Social Media Influence's SMI10 conference.
See video of Alexandra's presentation on the video page of www.socialmediainfluence.com
Social Media Influence provides insight, analysis and special reports on best practice in social media.
Follow us on twitter @socialinfluence
Presentation of a diploma thesis about viral marketing. It brings a comprehensive view of the area of viral marketing. Identifies the most important aspects in detail to achieve a successful viral spread and outlines the possibilities of its measurement and use.
This is a course that I prepared and delivered as a guest lecturer for the Media Ethics Course at Indiana University- Bloomington. The purpose was to examine the many challenges PR practitioners face in trying to communicate truthfully, avoid crises, and promote transparency in all their stakeholder relationships.l
Web 2.0 and Travel - Challenges and Opportunities.
A look at the way the principles of Web 2.0 have changed the travel industry, including distribution, transparency and communication.
Lecture given on 24 February 2010.
A basic rundown of services SocializeMedia.com offers in the social media network and marketing vertical.
please visit our site at www.socializemedia.com for more information on how we can help extend your brand's image and performance with social media and structured internet marketing.
Kolaveri Di and Importance of Viral Marketing in businessVineeth Salian
A presentaion made by me on Kolaveri Di and how important is viral marketing in todays business scenario...
This presentaion has a brief of Viral Marketing and the success of Kolaveri Dii and what it has achieved till date...How the media has covered it and how companies are cashing in by the success of Kolaveri di..
I hope this is of help...
How to improve your performance and efficiency in the era of digital. Targeting, promotion, content placement, websites, Facebook, Vkontakte, Youtube, Adwords.
The premiere of OUTCAST on Facebook Live made media history. More importantly, the effects of FOX's intelligent social media premiere left ripples of success throughout its business.
In this case study, we learn how FOX...
- Used Brandwatch to mine social data to inform benchmarks for future programming
- Increased positive conversations around its brand and show by 320%
- Brought its business strategy to where its viewers are - on social media
Social Media Influence 2010: Alexandra Wheeler, Digital Director, StarbucksSustainly
Alexandra Wheeler was the morning keynote at Social Media Influence's SMI10 conference.
See video of Alexandra's presentation on the video page of www.socialmediainfluence.com
Social Media Influence provides insight, analysis and special reports on best practice in social media.
Follow us on twitter @socialinfluence
Presentation of a diploma thesis about viral marketing. It brings a comprehensive view of the area of viral marketing. Identifies the most important aspects in detail to achieve a successful viral spread and outlines the possibilities of its measurement and use.
This is a course that I prepared and delivered as a guest lecturer for the Media Ethics Course at Indiana University- Bloomington. The purpose was to examine the many challenges PR practitioners face in trying to communicate truthfully, avoid crises, and promote transparency in all their stakeholder relationships.l
Web 2.0 and Travel - Challenges and Opportunities.
A look at the way the principles of Web 2.0 have changed the travel industry, including distribution, transparency and communication.
Lecture given on 24 February 2010.
A basic rundown of services SocializeMedia.com offers in the social media network and marketing vertical.
please visit our site at www.socializemedia.com for more information on how we can help extend your brand's image and performance with social media and structured internet marketing.
Kolaveri Di and Importance of Viral Marketing in businessVineeth Salian
A presentaion made by me on Kolaveri Di and how important is viral marketing in todays business scenario...
This presentaion has a brief of Viral Marketing and the success of Kolaveri Dii and what it has achieved till date...How the media has covered it and how companies are cashing in by the success of Kolaveri di..
I hope this is of help...
How to improve your performance and efficiency in the era of digital. Targeting, promotion, content placement, websites, Facebook, Vkontakte, Youtube, Adwords.
The premiere of OUTCAST on Facebook Live made media history. More importantly, the effects of FOX's intelligent social media premiere left ripples of success throughout its business.
In this case study, we learn how FOX...
- Used Brandwatch to mine social data to inform benchmarks for future programming
- Increased positive conversations around its brand and show by 320%
- Brought its business strategy to where its viewers are - on social media
Marketing techniques that use pre-existing social networks to produce increase in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses.
The New Viral: Effective, Not Just InfectiveBen Grossman
Subservient Chicken. Old Spice Guy. Real Beauty Sketches. They’re the stuff of viral video and marketing legend.
But where does that leave viral marketing today? Surprisingly abandoned. According to Google search data, interest in viral marketing has decreased by 80% since 2004.
Meanwhile, efficacy has evolved into a central focus for marketers who were once simply concerned with view counts and eyeballs. 86% of marketing leaders admit that their content marketing is only somewhat effective at creating business value. It’s the dawn of The New Viral – a digital and content marketing approach focused more on being effective than simply infective, while still making the most of organic spread.
A powerpoint that I put together for my Business Practices for Visual Communications class. Outlines the state of new media marketing and the importance of viral marketing and social networking.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
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1. viral marketing viral marketing refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being taken by another competitor. The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—the unscrupulous use of astroturfing on-line combined with under market advertising in shopping centres to create the impression of spontaneous word of mouth enthusiasm.
2. viral marketing campaigns Before the film's release, Paramount Pictures carried out a viral marketing campaign to promote the film which included viral tie-ins similar to Lost Experience. The film has also drawn alternate reality game enthusiasts that have followed other viral marketing campaigns like those set up for the TV series Lost, the video games Halo 2 and Halo 3, the Nine Inch Nails album Year Zero, and the newest Batman film The Dark Knight.
3. Benefits of using ‘viral marketing’ It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. Internet is now worldwide
4. What mediums have your group used to generate feedback on your product ? Word of mouth to other classmates-has helped to widen our support for our product as well as receiving more feedback from friends as well as family. We also used the internet to promote our product, the mediums were YouTube and facebook. Wider target audience including from other countries Is a popular worldwide video posting site which can not only be viewed but also made comments about and positive and negative feedback.