Web 2.0 and Travel - Challenges and Opportunities. A look at the way the principles of Web 2.0 have changed the travel industry, including distribution, transparency and communication. Lecture given on 24 February 2010.

1. Web 2.0 and Travel Challenges and Opportunities

2. Dial-up BROADBAND Few-to-Many Publishing MANY-TO-MANY PUBLISHING Web As Product WEB AS PLATFORM

3. TRANSPARENCY EMPOWERMENT DISTRIBUTION COMMUNITY

4. TRANSPARENCY Data

5. TRANSPARENCY Data

6. TRANSPARENCY Reputation

7. TRANSPARENCY Reputation

8. TRANSPARENCY Reputation

9. DISTRIBUTION Products

10. DISTRIBUTION Products

11. DISTRIBUTION Marketing

12. DISTRIBUTION Marketing

13. DISTRIBUTION Mashups

14. COMMUNITY Social Media

15. COMMUNITY Social Media

16. COMMUNITY Collaboration

17. COMMUNITY Collaboration

18. EMPOWERMENT Publishing

19. EMPOWERMENT Decision Making

20. STRATEGIC MASHUP

21. STRATEGIC MASHUP

23. Kevin May Mail: kevin@tnooz.com Skype: kmayuk Twitter: @kevinlukemay Web: www.tnooz.com