1. +
Question 2
Layout
Colour
Typography
Language

2. +
Layout
Effect on reader: directs understanding of
magazine’s target audience and content
 Symmetrical Balance:
 This is a mirror image balance. If you were to draw a line down
the center of the page, all the objects on one side and mirrored
on the other side (they may not be identical objects, but they
are similar in the numbers of objects, colours and size).

3. +
Layout
 Asymmetrical Balance:
 This occurs when several smaller items on one side are
balanced by a large item on the other side. Although
asymmetrical balance may seem more casual and less
planned, it is usually harder, because the designer must plan
the layout very carefully to ensure it is still balanced. An
unbalanced page creates a feeling of tension.

4. +
Layout
 Left Third
 The left third of the magazine cover is vital for sales in shops
where the magazine is not shown in full frontage. The title must
be easily recognisable in a display of dozens of competitors.
The start of the masthead is important here, as are short cover
lines that are easy to read
 Masthead
 This is always found at the top of the page, and always
occupies the left third

5. +
Colour
Effect on reader = connotes feeling and
emotion to the target audience
 Red: Passion, Love, Anger
 Orange: Energy, Happiness, Vitality
 Yellow: Happiness, Hope, Deceit
 Green: New Beginnings, Abundance, Nature
 Blue: Calm, Responsible, Sadness
 Purple: Creativity, Royalty, Wealth
 Black: Mystery, Elegance, Evil
 Gray: Moody, Conservative, Formality
 White: Purity, Cleanliness, Virtue
 Brown: Nature, Wholesomeness, Dependability
 Tan or Beige: Conservative, Piety, Dull
 Cream or Ivory: Calm, Elegant, Purity

6. +
Typography

7. +
Typography

8. +

9. +
Typography
Effect on reader = creates a mood and sets a
tone for the magazine
 Below are some adjectives to describe the following font styles:
 SERIF:
 Traditional, sophisticated, classical, elegant
 SANS SERIF:
 Modern, contemporary, minimalist, stylish, sleek

10. +
Language
Effect on the reader = makes contents memorable and
attractive to the target audience
 Imperitive: Gives an order or makes a demand
 EG. Get fit now, or Take a break
 Exclamatives: Uses an exclamation mark to express surprise,
alarm, or a strong opinion.
 EG. Nice tackle!
 Rhyme: eg. Catch him, snatch him, make him yours
 Alliteration: Six simple secrets to keep you looking fabulous
 Puns: Frisky Fellas. How to spring the little lambs

11. +
Question 2
 All of the previous slides were relevant to question 2
 REMEMBER:
 Each of the four terms is worth a possible 5 marks. You will get
half marks for identifying the term from the extract. You will get
FULL marks only if you do this AND answer the second part of
the question …. Explain the EFFECT on the reader.
 Review all of the slides and discuss WHY these techniques are
used and HOW they create effect