Paul Adams Keynote from Mind The Product conference 2013

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Paul Adams Keynote from Mind The Product conference 2013

  1. OUR NEXT PRODUCT CANVAS @padday @intercomintercom.io
  2. THE GREATEST CHANGES TO SOCIETY SINCE THE INDUSTRIAL REVOLUTION
  3. THE FUTURE IS ALREADY HERE, IT’S JUST NOT EVENLY DISTRIBUTED. WILLIAM GIBSON
  4. A NETWORK OF INFORMATION ABOUT ANYONE, ANYTHING,AVAILABLE ANYWHERE,ANYTIME.
  5. Today Telegraph N ew spapers Telephone 1876 Photography 1880s Television 1940s 1844 Printing Press 1440 Internet 1990 M obile phones 1990s Radio 1920s C inem a 1900s
  6. Telegraph N ew spapers Telephone Broadcasting concerts Photography Television Printing Press Internet M obile phones Radio C inem a Today
  7. Telegraph N ew spapers Telephone Visualnew spapers Photography Television Printing Press Internet M obile phones Radio C inem a Today
  8. Telegraph N ew spapers Telephone Film ed plays Photography Television Printing Press Internet M obile phones Radio C inem a Today
  9. Telegraph N ew spapers Telephone Pages Photography Television Printing Press Internet M obile phones Radio C inem a Today
  10. ...WE’RE WALKING BACKWARDS INTO THE FUTURE... MARSHALL MCLUHAN
  11. BETA
  12. Friends Interests Friends’ Interests BETA Behaviour
  13. 3RD PARTY SERVICES + DATA FACEBOOK TWITTER GOOGLE LOYALTY CARDS ETC. BEHAVIOUR INTERESTS FRIENDS (INTERESTS) LOCATION DEMOGRAPHY ETC. NEWS ANY EXISTING OR PROSPECTIVE CUSTOMER AGGREGATORS
  14. 3RD PARTY SERVICES + DATA FACEBOOK TWITTER GOOGLE LOYALTY CARDS ETC. INTERESTS LOCATION DEMOGRAPHY ETC. NEWS NEWS BASED ON YOUR INTERESTS NEWSYOUR FRIENDS HAVE READ NEWS PEOPLE LIKE YOU HAVE READ LOCAL NEWS WORLD NEWS ANY EXISTING OR PROSPECTIVE CUSTOMER AGGREGATORS BEHAVIOUR FRIENDS (INTERESTS)
  15. 3RD PARTY SERVICES + DATA FACEBOOK TWITTER GOOGLE LOYALTY CARDS AGGREGATORS ETC. ANY EXISTING OR PROSPECTIVE CUSTOMER INTERESTS LOCATION DEMOGRAPHY ETC. TV BEHAVIOUR FRIENDS (INTERESTS)
  16. 3RD PARTY SERVICES + DATA FACEBOOK TWITTER GOOGLE LOYALTY CARDS AGGREGATORS ETC. ANY EXISTING OR PROSPECTIVE CUSTOMER INTERESTS LOCATION DEMOGRAPHY ETC. SHOWSYOUR FRIENDS WATCHED MOVIES + SHOWS BASED ONYOUR INTERESTS MOVIES + SHOWSYOUR FRIENDS SAVED FORYOU MOVIESYOUR FRIENDS WATCHED POPULAR MOVIES + SHOWS INYOUR NEIGHBOURHOOD TV BEHAVIOUR FRIENDS (INTERESTS)
  17. 3RD PARTY SERVICES + DATA FACEBOOK TWITTER GOOGLE LOYALTY CARDS AGGREGATORS ETC. ANY EXISTING OR PROSPECTIVE CUSTOMER INTERESTS LOCATION DEMOGRAPHY ETC. PRODUCTS PEOPLE LIKE YOU BOUGHT PRODUCTS BASED ON YOUR INTERESTS PRODUCTSYOUR FRIENDS MARKED FORYOU PRODUCTSYOUR FRIENDS LIKED/BOUGHT POPULAR PRODUCTS IN YOUR NEIGHBOURHOOD eCommerce BEHAVIOUR FRIENDS (INTERESTS)
  18. 3RD PARTY SERVICES + DATA FACEBOOK TWITTER GOOGLE LOYALTY CARDS AGGREGATORS ETC. ANY EXISTING OR PROSPECTIVE CUSTOMER INTERESTS LOCATION DEMOGRAPHY ETC. INDIVIDUALLY PERSONALISED PACKAGING DEALS/COUPONS BASED ONYOUR INTERESTS DEALS/COUPONS BASED ONYOUR LOYALTY INDIVIDUALLY HIGHLIGHTED ITEMS POPULAR PRODUCTS IN YOUR NEIGHBOURHOOD Offline shop BEHAVIOUR FRIENDS (INTERESTS)
  19. FRIENDS INTERESTS BEHAVIOUR LOCATION DEMOGRAPHY ETC. FACEBOOK GOOGLE,TWITTER PRODUCT ANALYTICS LOYALTY PROGRAMS ETC. DATA AGGREGATORS
  20. WE ARE ALL DESIGNING COMPLEX, DYNAMICALLY CHANGING, SOCIAL SYSTEMS.
  21. THE INTERNET IS PERMEATING EVERYTHING.
  22. I was online last night.”
  23. CLOTHES
  24. HOMES
  25. TAXIS
  26. MONEY
  27. WEIGHT
  28. BY 2020, ALL BUSINESSES WILL BE INTERNET BUSINESSES.
  29. EVERYTHING PERSONALISED + CONNECTED. EVERYWHERE.
  30. DESTINATIONS PUBLISHING + AGGREGATION SYSTEMS
  31. FACEBOOK IS NOT A WEBSITE / APP
  32. TIMELINE CANVASPAGE
  33. NEWSFEED TIMELINE CANVASPAGE
  34. NEWSFEED STORY TIMELINE CANVASPAGE
  35. STREAM ATOMIC UNIT ATOMIC UNIT ATOMIC UNIT ATOMIC UNIT
  36. PUBLICATION OF, AND ACCESS TO, INFORMATION IS EXPLODING.
  37. THE AMOUNT OF INFORMATION BEING PUBLISHED IS INCREASING EXPONENTIALLY.
  38. THE AMOUNT OF INFORMATION WE HAVE ACCESS TO IS INCREASING EXPONENTIALLY. Flickr photo from swamibu
  39. Flickr photo from CeeKay WE CAN ACCESS THIS EXPONENTIALLY INCREASING INFORMATION ANYWHERE AND ANYTIME.
  40. TO FILTER THIS SEA OF INFORMATION, PEOPLE ARE TURNING TO THEIR FRIENDS.
  41. ‘MOBILE’ IS ABOUT INFORMATION, NOT DEVICES.
  42. THIS IS NOT A HORSE.
  43. Flickr photo from wilwheaton THE CAR CHANGED HOW WE LIVE.
  44. THE CAR CHANGED COMMERCE.
  45. 20M 40M 60M 80M 100M iPod 1 2 3 4 5 6 7 8 9 10 WEEKS FROM LAUNCH UNITSSOLD
  46. 20M 40M 60M 80M 100M iPod iPhone 1 2 3 4 5 6 7 8 9 10 WEEKS FROM LAUNCH UNITSSOLD
  47. 20M 40M 60M 80M 100M iPod iPhone iPad 1 2 3 4 5 6 7 8 9 10 WEEKS FROM LAUNCH UNITSSOLD
  48. 4.5 BILLION PEOPLE HAVE NEVER USED THE INTERNET.
  49. THE FUTURE OF MARKETING WILL BE PERSONAL AND PERSONALISED.
  50. MASS MARKETING IS COMING TO AN END.
  51. BUSINESS WILL LOOK MORE LIKE THE PAST THAN THE PRESENT
  52. A NETWORK OF EVERYONE + EVERYTHING, EVERYWHERE. A FUTURE OF EXPONENTIALLY INCREASING INFORMATION. PRODUCTS AS DYNAMICALLY CHANGING SYSTEMS. BEHAVIOURAL BASED MARKETING + PERSONAL COMMUNICATION.
  53. MOVE FAST.
  54. THANKS :) @padday @intercomintercom.io

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