This advert aims to target teens by depicting crazy fruit colliding to create Vimto's "seriously mixed up fruit" drink. It uses a drum and bass song, colorful graphics of the fruit, and attractive women to grab attention and convey that Vimto is a flavorful yet edgy drink. Various shots establish the scene and introduce the characters to emphasize Vimto's exotic taste. In the end, the women enjoy getting covered in Vimto, showing that those who try it will like the taste. The ad campaign maintained awareness of the brand through celebrity endorsements and spin-off ads conveying the message that Vimto is a unique mixed drink.