The document discusses evaluating the effectiveness of a music project targeted at female teenagers and young adults who are emo and goth aged 16-25. To target this audience, dark colors were used throughout the music video, album artwork, and website. A voodoo doll mascot was also included to represent emotions like hate and rage. The music video plot about a girl with conflicting feelings captures the angst and emotion appealing to the target demographic. Consistency was maintained across all elements to effectively promote the album to the intended audience.