Market Research Smile

1. Smile Campaign –
Primary Research
By Jasmine McNeil

2. Market Research – Video
https://youtu.be/_y97VF5UJcc
Mind already have their own YouTube channel where they post regular videos on
mental health and how we can cope with them. I have decided to look at the video
"Mental health: In our own words " this video is all about people's personal experience
with mental health and how they cope and how they released they had mental health
problems.
They are showing the audience that anyone can have mental health problems and it
does not matter what age, gender, reason, family, religion and income.
They go to one person to the next by cutting and overlapping the voices, so it is
smoother transition in order to contain the audiences focus, they also do it by inserting
quick slides with some writing on to carry on the story or go into a different subject.
They use the same font all the way through to keep the audience attention but also to
associate that style of font with the charity mind. They font is a very neat font but with
some fancy style of writing, they also use some certain words in bold in order to show
the audience what they stories, and personal experiences are about.
This video are very well edited in order not to disturb the audiences focus they have
used editing techniques such as a j cut and standard cuts in order to keep continuity of
the stories but also to keep focus.

3. Market Research - Video
#WeCanWeWill | Mental Health Awareness Campaign - Bing video
Time to change Wales have created a Mental health advertisement targeted
towards young people who are struggling with mental health issues.
They have achieved this by using young actors in the advertisement but also,
they use the struggles they go through on a daily basis in order to connect to
their target audience.
Throughout the video you see multiple stories of young people and they have
done this in order to connect to many different type of young people , for
example a young girl lies in bed, and it cuts to her in a forest suggest that she
would rather live in another world whereas another girl is on the bus is having
an anxiety attack as people around her are laughing and she is worried about
the people around her as if she doesn’t fit.
In the video the narrator describes many different type of situation the target
audience go through and at the end of the video it shows how they are united
cause of the daily struggles and shows the target audience they are not alone,
and they need to stand together and support each.
The music at the beginning of the video is very emotional and somber in order
to provoke an emotional feeling from the target audience but it also conveys
how the teenagers feel during the video. At the end of the video the music
becomes upbeat and happier in order to show that they are together and are
happier that they know they are not alone.

4. Market Research - Video
I noticed in the video there were many different types of cinematography shots which
was able to show more of the characters emotions they are feeling such as the shot of
the girl on the bus, the director has purposely placed the camera static on her face, this
to show that she is just tired as she is looking out the bus longlining.
If they had the camera over her shoulder, it would not been able to truly see the
emotion, she was conveying on her face, but it would show what she is looking at to
symbolise she is lost but it would not have created that connection between the
audience and the character as many of the audience members have most likely looked
out the window tiredly.
During the video it shows quick insert shots to show little things which are signs of
stress, anxiety and emotion the characters are going through. These smalls shots have
a huge impact as they show the audience the sign and shows more information how
the character is feeling during that scene.
One of the best scene from the video is when the girl is getting of the bus and the
camera is shaking to symbolise her walking of the bus and how stressed and anxious,
she really is on the bus. The camera shows a low angle medium full shot to indicate the
camera shaking is linked to her steps but also to show her as a similar size we
interacted with people.
There is one part of the video where it is set in the forest, this has many references to
the target audiences mental health as many understand begin lost in a forest, the forest
beign their own mind, or living in the forest for an form of escapism.

5. Market research - Poster
In order to get more of an idea about the client advertisement style, I have
decided to look at their print advertisement.
In the poster they use bold color such as orange, blue and white, these
colors and used very well as orange and blue are opposite of each on the
color wheel meaning they will stand out from each other.
The uses of the orange for the background helps the blue stand out more
but also the poster in general as it would be placed around natural colors
as orange is not a typical color you see. The blue is used in order to
associate the color with the company as it is their main color but also, they
have used to bright the poster. They used the blue in a wavy line in order
to connection the information on the poster to make it look more fun and
playful. This tells me that they are more targeting towards more
younger ages.
They use the blue line in order to show the order of the text boxers, but it
also allows to catch your attention as the blue stands out from the orange
background.