This document discusses business model innovation in the digital games industry and implications for policy. It examines how the Finnish games industry has grown through digital distribution platforms, virtual economies that allow user-generated content and microwork, and crowdfunding. However, these new models face regulatory hurdles around digital markets, virtual currencies, micro-employment, and crowdfunding. The author argues that policies are needed to support seamless digital markets, clarify rules on virtual currencies and microwork, and promote frictionless donations and micro-investments. The success of the Finnish games industry is also attributed to its strong game culture ecosystem of developers, universities, events, investors and gamers.