This document proposes an architecture for blockchain-based media networks. It discusses using blockchain technology to create distributed infrastructure for content storage and signaling/ranking systems to determine the prominence of content. This would create incentive structures where content creators, signal generators, and attention payers (users) are compensated, while advertising revenues could be routed to one or more of these groups. The goal would be to develop equilibrium between these participants using game theory concepts like perfect Bayesian equilibrium, where no participant can increase their payoff by deviating from the system.