The document discusses a social media strategy for a mobile travel app. The strategy aims to allow travelers to connect with their social networks and share travel information. It proposes letting travelers connect to networks like Facebook and Twitter to enhance their journey. Travelers could also connect with others on their itinerary to source and share real-time travel information. The app would provide an intuitive interface for travelers to post updates, ask questions, and respond to others in contextual travel communities.

1. Social Media
ViewTrip Mobile
connecting the passenger

2. Social Media Strategy
 Let travellers connect to share and source information
that will enhance their journey experience.
 Provide them with easy, intuitive methods of connection
to their chosen network(s)
 facebook, Linkedin, twitter, email groups, +….
 Provide them with the ability to connect with their
immediate (temporary) contextual network.
 Who’s travelling today, via this airport/carrier to destination

3. Traveller social network access
 Traveller is offered the option to
set up their chosen social
networks.

4. Selection
 Traveller selects their preferred
social network(s).
 Model is extensible to include
other networks to connect or
check-in

5. Set preferences
 User sets preferences for each
network based on automatic
sharing of summary info or by
itinerary.

6. Login credentials – e.g. facebook
 One time log in by the traveller
for the app to post to the
network.
 Each network has their own
login requirements.

7. Posting my itinerary
Summary level
itinerary information;
• new itinerary
• changes
• departing/arrived/
returned
Posted by [brand]

8. Post a question
 Traveller can ask ad-hoc
questions and get a response
from their friends.

9. Posting on facebook
User generated
request for info

10. Response mechanism
 Traveller alert when a response
is received from friends.

11. facebook answers
 friend response displayed in the
app
 keyword identifier offers
alternate relevant suggestions
 e.g. restaurant, hotel listing, taxi…

12. Contextual network
 Let the traveller know more about the community around
them
 Let them choose to connect if they wish to similar
travellers
 We know;
 Who is travelling
 Where they are travelling to
 Where they are travelling from
 Which carrier they are using
 Which social networks they share

13. Itinerary based geo-located communities
 User generated info;
 “best coffee at the airport”
 security queue times
 Connect with travelers
 User can crowd source information
from travelers who are having a
similar experience.