The document describes two scenarios for using LocalLearn, a new mobile and social media initiative by the Open University. Scenario 1 involves a man on a business trip who uses LocalLearn to access educational content related to places he passes by. Scenario 2 involves a family planning a holiday to the Lake District who use LocalLearn to collaboratively plan activities and share content. Feedback is sought on whether the scenarios depict genuine needs and uses of the technology, and how the scenarios could be improved.

1. Faculty Mobile Learning Day 22/02: LocalLearn Scenarios
LocalLearn is a new initiative driven by the Open Media Unit. It proposes to use mobile and social media to develop means of accessing locally relevant free
educational material / services from the Open University.
LocalLearn: ‘Go Further with the OU’ Our task today:
You will be presented with two usage scenarios we have envisioned for
Aims LocalLearn. These scenarios try to depict potential users and their possible
Awareness - Enhancing OU brand through association with mobile services patterns of use. Put yourself in these users’ shoes, and walk through the
and reinforcing idea of OU - open and relevant to people anywhere, any scenarios.
time. Exploiting innovative semantic/linked data and ‘social layer’ activity to • Are you convinced that they describe a genuine need and address it
enhance service. adequately?
Engagement - Means of engaging learners at point of need/interest based • Are they tempting, exciting, inspiring? Do you imagine the
on location exploration and relevance. technology inducing a change of practice?
Conversion - Clear routes from free and open materials, locally relevant to • What are the possible points of failure?
formal study opportunities. Opportunity to indicate local study • How could the scenarios be extended / enhanced / improved?
centres/study buddies.
Asset Return - Using power of crowd to user tag and relate materials, using Scribble your comments on the paper version,
semantic web activity to enhance existing Open Media materials with geo-
relevance. Or comment online at
Opportunity to monetise service. https://plus.google.com/u/0/115266299555131737575
Opportunity to build relations (and expose OU content) with new
partnersincluding National Trust, British Library Or text 460653 followed by frame number and your comment to
07624806527

2. Scenario 2: the Kirpati’s trip to the lake district
:
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Beth is planning the family holiday. Her search leads her to LocalLearn.
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Beth uses the LocalLearn site to plan the holiday. She creates a trail and links
. Joe registers, and adds his interests to the trail.
nd trail
related content. She then shares the trail with Joe.

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Beth installs the LocalLearn app on her iPhone and Kobo eReader. Joe During the drive to the lake district, Clarisse and Maisy use the Kobo to view
installs it on his Android phone. the content Beth and Joe had gathered in the family trail.
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At Wrey Castle, Clarisse takes a photo with her phone and attaches it to the Back in the B&B the family uses Joe's laptop to follow up on the days
family trail. She also spots an interesting mushroom and uses the iSpot tab experiences, and check out the links the system suggests.
suggests
to upload it and link it to their trail.

4. Scenario 1: Joe Kirpati's business trip to Perth
:
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Joe is driving to Perth for a business meeting As he drinks his morning coffee, he uses google maps app on his phone to
plot the route, and uses the LocalLearn plugin to note his interests
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On the way, the LocalLearn apps reads out content about places he passes Joe arrives early, so he uses his laptop to follow up on the points of interest
by the interests he noted. When something sparks his interest, he taps the he saved. The links take him to the relevant OpenLearn pages.
im
phone to save it for later.