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PERSONA
PROFILES
WHEREFOR.COM REDESIGN
Erin Rizal
Springboard UX Design School
INTRODUCTION
Based on demographics from a potential-user survey, most participants came
from a wide range of experience levels in travel, age, gender and perspectives
on using travel sites to meet their standards for a typical travel app. In order
to paint a better picture of the user’s needs and expectations, the following
personas were created to represent the target audience.
USER
PROFILES
EMPATHY
MAPS
IN CLOSING
Having the desires and frustrations of users in mind, the main focus points
or the user’s experiences are-
• The desire to find outlets for communicating with locals before trips
• Finding simple ways to make bookiing, so that the logistics don’t cloud
the users’ own goals
• Users may need a way to make using travel sites feel more connected to
their end goals of their trip (such as breaking a comfort zone)
• Users may look for a system that teaches what using them can lead to in
planning their trip
• Users may need a way to increase confidence by narrowing down
options as quick as possible before making decisions on destinations
These issues could not only outline the final design of the product, but also
create structure in how its features can be defined and redefined.

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Springboard UX School: Personas for Wherefor.com

  • 2. INTRODUCTION Based on demographics from a potential-user survey, most participants came from a wide range of experience levels in travel, age, gender and perspectives on using travel sites to meet their standards for a typical travel app. In order to paint a better picture of the user’s needs and expectations, the following personas were created to represent the target audience.
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  • 16. IN CLOSING Having the desires and frustrations of users in mind, the main focus points or the user’s experiences are- • The desire to find outlets for communicating with locals before trips • Finding simple ways to make bookiing, so that the logistics don’t cloud the users’ own goals • Users may need a way to make using travel sites feel more connected to their end goals of their trip (such as breaking a comfort zone) • Users may look for a system that teaches what using them can lead to in planning their trip • Users may need a way to increase confidence by narrowing down options as quick as possible before making decisions on destinations These issues could not only outline the final design of the product, but also create structure in how its features can be defined and redefined.