From Elphege Kolingba This first creative review series is for Junior Brand Managers willing to make an impact in the industry; they could learn the steps to successfully develop a compelling creative direction for a popular IP with an existing fan base, driving brand awareness and sales I reviewed one of the biggest identity property in gaming which has a strong brand identity and which I am a fan of. God of War, published exclusively on the home entertainment console Sony PlayStation 4. This first creative review series answer to those questions: - How to develop brand creative concepts and execution? - How to clearly develop positioning through creatives and messaging? - How to develop clear strategic planning and roll out your creatives messaging through a solid communication timeline?