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Theoretical Interpretation Framework
based on Video Media Effects
December 12, 2015
Byeong Ho Jeon
ICCC 2015
Kota Kinabalu
Malaysia
Abstracts
Purpose
To enhance educational value
of video media utilization
To get positive results
with avoiding negative consequences
To know the effects
that occur in the inside watching a video
To provide theoretical background
can get more educational effect
Selected 4 Theories
Introduction
Why should schools use video in the classroom?
Video
Can
Engage
Students
There have been many times that you are more motivated and enthusiastic
through visual learning rather than the books stacked up lying in the pile.
Introduction
Educator Media Literacy
Educational Needis
Aesthetic, Emotional, and Moral Enlightenment
Now, educators have become important to raise the ability to utilize
media contents and adapted by looking at the theories related to visual
media, rather than blind acceptance of visual media.
Theories underlying the Teaching and Learning
How to better utilize to high-value video media
Video Media Effects
1 Intrapersonal Communication
Self-Talk, Internal Monolog
Communications that occur within own mind, we all have
constant internal dialogues going on within ourselves.
Choice Theory, William Glasser, Quality World
What I want the most?
Search my mind
Frequently talk with oneself while watching the video
Video Media Effects
2 MODELING
Observational Learning, Albert Bandura
Actor, as a role model, to appear in movies or dramas,
generates very significant learning effect.
Video Self-Modeling(VSM)
Positive Self-Review
Maximize the performance
of attempting a target behavior
Edit out errors and
other distracting footage
Positive Self-Review involves someone with a relatively well developed
skill watching examples of best performance.
Video Media Effects
3 PRIMING EFFECT
Activating Prior Knowledge
Well-trained educators is to consciously work to reawaken
existing knowledge and information.
Attention Focusing Activities
Helping students to focus their attention on learning and
appropriate tasks will help their brains.
Flipped Learningis a clear example of priming effect.
By watching related videos before coming to class, video is to act as
prime stimulus, learning contents are activated as target stimulus.
How Educators Can Use Students Subconscious Minds to Improve Learning?
Video Media Effects
4 CULTIVATION THEORY
Cultivating World, G. Gerbner
The mass media cultivate attitudes and values which are
already present in a culture: the media propagate these values.
Mainstreaming, Resonance
Mainstreaming is the blurring, blending, and bending process.
Resonance occurs when things viewed on television are
actually congruent with the actual everyday realities of viewers.
Mainstreaming refers to the learning of facts, Resonance involves
hypotheses about more general issues and assumptions that people
make about their environments.
Results
The Educational Potential & Goals
Priming Effect
ModelingIntrapersonal Communication
Cultivation Theory
Educational
4
Media Effects
Self Learning
“I will do like them”
“I will not do like them”
Change my life to
quality world
Observational Learning
“I want to become like them”
“I want to act like them”
Bring desirable change
in the behavior
Solve difficult problems
and complicated problem
“I can do the best memories”
“I can improve the best results”
Flipped Learning
Create a synthetic world
that I come to see as reality
“I can make new culture”
“I can construct new world”
Cumulative Learning
Video Media Effects

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Video Media Effects

  • 1. Theoretical Interpretation Framework based on Video Media Effects December 12, 2015 Byeong Ho Jeon ICCC 2015 Kota Kinabalu Malaysia
  • 2. Abstracts Purpose To enhance educational value of video media utilization To get positive results with avoiding negative consequences To know the effects that occur in the inside watching a video To provide theoretical background can get more educational effect Selected 4 Theories
  • 3. Introduction Why should schools use video in the classroom? Video Can Engage Students There have been many times that you are more motivated and enthusiastic through visual learning rather than the books stacked up lying in the pile.
  • 4. Introduction Educator Media Literacy Educational Needis Aesthetic, Emotional, and Moral Enlightenment Now, educators have become important to raise the ability to utilize media contents and adapted by looking at the theories related to visual media, rather than blind acceptance of visual media. Theories underlying the Teaching and Learning How to better utilize to high-value video media
  • 5. Video Media Effects 1 Intrapersonal Communication Self-Talk, Internal Monolog Communications that occur within own mind, we all have constant internal dialogues going on within ourselves. Choice Theory, William Glasser, Quality World What I want the most? Search my mind Frequently talk with oneself while watching the video
  • 6. Video Media Effects 2 MODELING Observational Learning, Albert Bandura Actor, as a role model, to appear in movies or dramas, generates very significant learning effect. Video Self-Modeling(VSM) Positive Self-Review Maximize the performance of attempting a target behavior Edit out errors and other distracting footage Positive Self-Review involves someone with a relatively well developed skill watching examples of best performance.
  • 7. Video Media Effects 3 PRIMING EFFECT Activating Prior Knowledge Well-trained educators is to consciously work to reawaken existing knowledge and information. Attention Focusing Activities Helping students to focus their attention on learning and appropriate tasks will help their brains. Flipped Learningis a clear example of priming effect. By watching related videos before coming to class, video is to act as prime stimulus, learning contents are activated as target stimulus. How Educators Can Use Students Subconscious Minds to Improve Learning?
  • 8. Video Media Effects 4 CULTIVATION THEORY Cultivating World, G. Gerbner The mass media cultivate attitudes and values which are already present in a culture: the media propagate these values. Mainstreaming, Resonance Mainstreaming is the blurring, blending, and bending process. Resonance occurs when things viewed on television are actually congruent with the actual everyday realities of viewers. Mainstreaming refers to the learning of facts, Resonance involves hypotheses about more general issues and assumptions that people make about their environments.
  • 9. Results The Educational Potential & Goals Priming Effect ModelingIntrapersonal Communication Cultivation Theory Educational 4 Media Effects Self Learning “I will do like them” “I will not do like them” Change my life to quality world Observational Learning “I want to become like them” “I want to act like them” Bring desirable change in the behavior Solve difficult problems and complicated problem “I can do the best memories” “I can improve the best results” Flipped Learning Create a synthetic world that I come to see as reality “I can make new culture” “I can construct new world” Cumulative Learning