If marketers could marry the engagement factor of streaming video with the targeting of email and guarantee deliverability, the results would be unprecedented. Learn how our new CertifiedVideo service is making the next generation of e-newsletters possible, complete with custom ad-supported video content that's certified to reach the right people at the right time. Also, find out how charter sender Thrillist is using video-in-email to take its campaigns to the next level.

2. Video-in-Email: Bringing The Best of the Web To Inbox Peter C. Horan Chief Executive Officer Goodmail Systems, Inc.

6. Web 2.0 vs. Email 0.7?

8. Much More Than a Whitelist GENERATOR DATA CENTER Content & Volume Filters Spam folder Inbox SENDER ISP / MAILBOX PROVIDER End User Computer GOODMAIL TOKEN? The Imprinter generates a hash of the message and requests a token from the Generator The Generator approves the request and returns a valid token The token is applied to the message and the message is sent The Mailbox Provider checks for the presence of a Goodmail token If token is valid, message is delivered to the inbox, identified as CertifiedEmail Non-certified email may be sent to the user’s bulk mail folder, inbox (blocked images), or trash Mailbox Provider sends logs of token activity to Goodmail If NO token, the message is routed through content and volume filters Internet The sender logs into the Goodmail MailCenter to view activity reports Blocked How The CertifiedProducts Platform Works IMPRINTER

9. The Virtuous Circle Of Certified Products The Goodmail CertifiedProducts Platform Cool Unique Products Profits for Partners Absolute Consumer Safety

11. CertifiedEmail Senders Earn More PROFIT Metrics and salary costs based on JupiterResearch Executive Survey, CPM Overall and B-to-C $3.09, Accredited Email Marketer $5.59; assumes a $68 AOV with 40% product margin. Source: JupiterResearch 11/08 US only JupiterResearch/E-Rewards Goodmail Email Executive Survey (10/08), n=202 (email marketers, US) +38% Dollars Generated Per Month Campaign Performance Model - Comparison of Monthly Revenue and Profits Based on E-mail Marketer Type

14. Thrillist Homepage

15. Sample Article With Embedded Video

20. Dear Tom Good, We’d like to thank for your being our customer! We hope you have been happy with your digital cable service. Please find attached your secure Global Cable eBill for April 2009. You can pay your bill immediately with the payment method on your account (see below). To see your complete statement, see that attached PDF file. Transaction Complete! Thank you! We have received your payment for $125.16. To manage your account please login . Pay bill with my card on file

22. The Virtuous Circle Of Certified Products The Goodmail CertifiedProducts Platform Cool Unique Products Profits for Partners Absolute Consumer Safety

23. Q&A

26. Who is involved with the eec? The eec has 7,000+ subscribers, 600+ paying members, and 24 corporate sponsors. Members Include: Sponsors Include: