Victoria Yarmoshchuk - Review of European TV advertising market: Ukrainian approches, tendencies and perspectives

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The document discusses television advertising in Ukraine. It states that Ukraine has the 16th largest television advertising market in Europe. Currently, Ukraine accounts for 1.26% of the total television advertising market in Europe. The document also notes that Ukrainian television advertising is growing faster than others in Europe, though growth rates may slow over the next five years. However, expenses for television advertising in Ukraine are actually lower than anywhere else in Europe.

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Television advertising in Europe. Positions of Ukraine VictoriiaYarmoshchuk, “Media Resources Management” Kiev, September 15, 2011 22 Nikolai Zakrevskii Street, 02660 Kiev, Ukraine Tel.: +380 44 459-46-10; Fax: +380 44 459 4611; info@mrm.ua; www.mrm.ua

According to its size, Ukraine is the 16thtelevision advertising market in Europe 22 Nikolai Zakrevskii Street, 02660 Kiev, Ukraine Tel.: +380 44 459-46-10; Fax: +380 44 459 4611; info@mrm.ua; www.mrm.ua 2

Ukraine – total 1.26% of television advertising market in Europe

22 Nikolai Zakrevskii Street, 02660 Kiev, Ukraine Tel.: +380 44 459-46-10; Fax: +380 44 459 4611; info@mrm.ua; www.mrm.ua 4

Ukrainian television advertising is growing faster than all others in Europe 22 Nikolai Zakrevskii Street, 02660 Kiev, Ukraine Tel.: +380 44 459-46-10; Fax: +380 44 459 4611; info@mrm.ua; www.mrm.ua 5

Growth rates of market will be reserved for the next five years 22 Nikolai Zakrevskii Street, 02660 Kiev, Ukraine Tel.: +380 44 459-46-10; Fax: +380 44 459 4611; info@mrm.ua; www.mrm.ua 6

BUT!!! Actually expenses for television advertising in Ukraine are less than ANYWHERE in Europe! 22 Nikolai Zakrevskii Street, 02660 Kiev, Ukraine Tel.: +380 44 459-46-10; Fax: +380 44 459 4611; info@mrm.ua; www.mrm.ua 7

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Victoria Yarmoshchuk - Review of European TV advertising market: Ukrainian approches, tendencies and perspectives

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Victoria Yarmoshchuk - Review of European TV advertising market: Ukrainian approches, tendencies and perspectives