Event 360 is a consulting firm that helps non-profit organizations create fundraising events and experiences to inspire giving and change, offering services in event planning, production, communications, and fundraising; they have worked with organizations like Susan G. Komen on large-scale nationwide events and developed new event concepts for clients. Event 360 prides itself on helping its clients achieve their fundraising and community impact goals through experiential and interactive events.
LoyaltyGames 2014 - Finals Game Plan - Sascha GotoLoyaltyGames
This Social Innovation Game Plan was produced by Sascha Goto as part of the 4-hour World Vision Case Study completed by the 12 World Finalists of LoyaltyGames 2014, the Loyalty and Gamification World Championships (http://www.theloyaltygames.com). All rights reserved.
One Day To Deliver! Best Practices for Maximizing Giving Day PotentialCorporate Insight
Giving Days are 24-hour online fundraisers that raise money for a nonprofit or higher education institution. By using digital tools and social media networks, these single-day donation drives can help recruit new donors, re-connect existing donors to their university and build a sense of community and excitement around donating to an alma mater.
Higher education institutions seem to have woken up to the potential success of one-day fundraisers in 2012, when Columbia University raised $6.9 million in a 24-hour period. This was followed up in 2013, when Columbia raised $7.8 million from over 9,700 gifts.
In this deck, we offer recommendations
that any higher education institution can
implement to help run its most engaging
and successful Giving Day yet.
Outlines the nonprofit marketing and fundraising consulting and execution services provided by Corporate Giving Connection (cgcgiving.com) to EBeauty Community.
LoyaltyGames 2014 - Finals Game Plan - Sascha GotoLoyaltyGames
This Social Innovation Game Plan was produced by Sascha Goto as part of the 4-hour World Vision Case Study completed by the 12 World Finalists of LoyaltyGames 2014, the Loyalty and Gamification World Championships (http://www.theloyaltygames.com). All rights reserved.
One Day To Deliver! Best Practices for Maximizing Giving Day PotentialCorporate Insight
Giving Days are 24-hour online fundraisers that raise money for a nonprofit or higher education institution. By using digital tools and social media networks, these single-day donation drives can help recruit new donors, re-connect existing donors to their university and build a sense of community and excitement around donating to an alma mater.
Higher education institutions seem to have woken up to the potential success of one-day fundraisers in 2012, when Columbia University raised $6.9 million in a 24-hour period. This was followed up in 2013, when Columbia raised $7.8 million from over 9,700 gifts.
In this deck, we offer recommendations
that any higher education institution can
implement to help run its most engaging
and successful Giving Day yet.
Outlines the nonprofit marketing and fundraising consulting and execution services provided by Corporate Giving Connection (cgcgiving.com) to EBeauty Community.
A case study demonstrating the marketing and fundraising consulting and execution services provided by Corporate Giving Connection (cgcgiving.com) to the Will & Jada Smith Family Foundation for their Careers in Entertainment Initiative.
Outlines the nonprofit marketing and fundraising consulting and execution services provided by Corporate Giving Connection to SHPE (Society of Hispanic Professional Engineers).
Team Theoria, which is Greek for vision. We look forward to working towards bringing your vision to life for Smile Asia Week 2015. THEORIA is an international team of final year students from Murdoch University, and bring with us a variety of cultures and backgrounds. Members consist of: Gan Hwee Yee, Caroline Bowler, Fennie Chin, Soh Li Hui, Shahirah Jainan and Heidi Ang.
2013 IAB Australia Awards - Case StudiesIAB Australia
Congratulations to all the winners at the 2013 IAB Australia Awards 2013 held in Sydney on 11 July 2013 at The Star Event Centre. Take a look at these one page case studies to learn a little bit more about the award-winning campaigns.
A case study demonstrating the marketing and fundraising consulting and execution services provided by Corporate Giving Connection (cgcgiving.com) to the nonprofit organization EBeauty Community.
LoyaltyGames 2014 - Finals Game Plan - Dave NeumanLoyaltyGames
This Social Innovation Game Plan was produced by Dave Neuman as part of the 4-hour World Vision Case Study completed by the 12 World Finalists of LoyaltyGames 2014, the Loyalty and Gamification World Championships (http://www.theloyaltygames.com). All rights reserved.
Leveraging Your Credit Union's Social Media & Community Programs: Part 1CafeGive Social
A great social media strategy is a "must" for today's brand interactions, and marketing and new member initiatives. All Credit Unions understand the value of social media, yet very few can cut through the "commotion promotion" and meaningfully connect with new and potential members.
This two-part webinar series helps Credit Unions leverage their community programs in order to stand out, and learn how to use social social media to build deeper connections with members and fans around the causes they love.
Loyalty Games 2014 Finals Case Study PresentationDave Neuman
Presentation of World Vision case study recommendations for customer engagement, loyalty recognition, and gamification as part of the finals competition of the Loyalty Games 2014.
A case study demonstrating the marketing and fundraising consulting and execution services provided by Corporate Giving Connection (cgcgiving.com) to the Will & Jada Smith Family Foundation for their Careers in Entertainment Initiative.
Outlines the nonprofit marketing and fundraising consulting and execution services provided by Corporate Giving Connection to SHPE (Society of Hispanic Professional Engineers).
Team Theoria, which is Greek for vision. We look forward to working towards bringing your vision to life for Smile Asia Week 2015. THEORIA is an international team of final year students from Murdoch University, and bring with us a variety of cultures and backgrounds. Members consist of: Gan Hwee Yee, Caroline Bowler, Fennie Chin, Soh Li Hui, Shahirah Jainan and Heidi Ang.
2013 IAB Australia Awards - Case StudiesIAB Australia
Congratulations to all the winners at the 2013 IAB Australia Awards 2013 held in Sydney on 11 July 2013 at The Star Event Centre. Take a look at these one page case studies to learn a little bit more about the award-winning campaigns.
A case study demonstrating the marketing and fundraising consulting and execution services provided by Corporate Giving Connection (cgcgiving.com) to the nonprofit organization EBeauty Community.
LoyaltyGames 2014 - Finals Game Plan - Dave NeumanLoyaltyGames
This Social Innovation Game Plan was produced by Dave Neuman as part of the 4-hour World Vision Case Study completed by the 12 World Finalists of LoyaltyGames 2014, the Loyalty and Gamification World Championships (http://www.theloyaltygames.com). All rights reserved.
Leveraging Your Credit Union's Social Media & Community Programs: Part 1CafeGive Social
A great social media strategy is a "must" for today's brand interactions, and marketing and new member initiatives. All Credit Unions understand the value of social media, yet very few can cut through the "commotion promotion" and meaningfully connect with new and potential members.
This two-part webinar series helps Credit Unions leverage their community programs in order to stand out, and learn how to use social social media to build deeper connections with members and fans around the causes they love.
Loyalty Games 2014 Finals Case Study PresentationDave Neuman
Presentation of World Vision case study recommendations for customer engagement, loyalty recognition, and gamification as part of the finals competition of the Loyalty Games 2014.
1 Save Our Doughmocracy A Moophoric Voter Registratio.docxrobert345678
1
Save Our Doughmocracy: A
Moophoric Voter Registration
& Ice Cream Social Event
Rebecca Rippon
2
Table of Contents
I. Executive Summary………………………………………………………..3
II. Introduction………………………………………………………………...5
III. Goals……………………………………………………………………….6
IV. Strategy…………………………………………………………………….7
V. SWOT Analysis…………………………………………………………....8
VI. Five Ws…………………………………………………………………...11
VII. Six Ps……………………………………………………………………..13
VIII. Stakeholders………………………………………………………............16
IX. Digital Strategy…………………………………………………………...17
X. Earned Media……………………………………………………………..19
XI. Timeline…………………………………………………………………..21
XII. Budget………………………………………………………………….....21
XIII. References………………………………………………………………...23
XIV. Appendices………………………………………………………………..25
3
Executive Summary
The proposed event, titled “Save Our Doughmocracy: A Moophoric Voter Registration
and Ice Cream Social Event” is intended to support the voter registration movement for the 2020
election. Since this event has already happened, the proposal is written theoretically as though
the event date has not yet passed, or in the future tense of what “will” occur. The event will be
hosted by the ice cream brand Ben & Jerry’s on behalf of the Democratic National Committee. It
will serve as an opportunity for attendees to register to vote, connect with Democratic candidates
for the upcoming election, and exclusively sample a new flavor of Ben & Jerry’s ice cream that
is being created specifically for the event. Ben & Jerry’s is an extremely popular brand, loved for
its specialty ice cream and involvement in important social causes. The brand uses its platform to
advocate for numerous movements that its founders and employees support. The goal of this
event is to reestablish election integrity and uphold the values that comprise democracy. Many
people are discriminated against by outdated and unlawful voter registration laws, making it
extremely difficult for certain groups to vote or discouraging them from doing so altogether. The
proposed event aims to aid these groups in their voter registration process in a relaxed, helpful,
and fun way.
Similar events include political candidate rallies, voter registration events, and ice cream
or dessert experiential events. Although these types of events have some overlap with “Save Our
Doughmocracy,” none of them are exactly the same in the way that we combine all of these
events into one, which gives us a competitive advantage. Marketing strategies and promotions
will emphasize this key differentiator to attract people to our event over others. The event’s
strengths include customer loyalty to Ben & Jerry’s, a centralized event location, appeal through
its exclusivity, and a well-established platform for promotion, while weaknesses include
potential controversy due to the Democratic National Committee’s involvement and competing
Ben & Jerry’s locations. The key opportu.
Cause Advocacy Strategy: How to Reach Today's Donors and VolunteersDynamic Signal
Learn how organizations like Energy Unites Us, the United Nations Foundation, and the American Cancer Society are empowering advocates and influencers to increase awareness and participation in their initiatives.
How can credit unions, and credit union foundations and leagues, use technology to scale their community impact? For NWCUA 2013, we explored 6 examples of credit unions and CU Foundations that use CafeGive apps and marketing solutions to scale their charitable giving, share their giving and volunteerism stories, crowdsource fundraising, and engage new and current members using mobile and social technology.
Fact-packed presentation from the 2013 DMA Washington Nonprofit Conference. Chuck is the Founder of Target Analytics and Chief Scientist at Blackbaud. Read the companion blog post at: http://www.event360.com/blog/identify-and-invest-in-your-most-passionate-supporters/
The Journey to Year-Round Engagement with your Fundraising Event ParticipantsJono Smith
We believe that events are means to an end. They bring an element that no other development tool can match: the experience of face-to-face interaction with your mission and with others who are passionate about your cause. We also believe that in order to maximize events as a fundraising tool, you must have a plan to engage them from the moment they register all the way through to the finish line (and beyond).
This session, Jeff Shuck President of Event 360, takes you through the event journey − from best practices in event recruitment, to how to turn participants into fundraisers and finally, how to continue momentum with your event participants throughout the year.
4 Steps to Converting Event Donors Into Long-Term DonorsJono Smith
Your event is over and you have a new pool of donors that have been introduced to your organization. How do you turn this group of one-time supporters into long-term advocates and donors?
Download Event 360's new white paper to learn how to build your donor pipeline by identifying, engaging, qualifying and cultivating your event donors.
Deliver Real Results Through SegmentationJono Smith
Be a scientist in your communications department: segment messages, customize content, and deliver results. Sure, you have a plan for communicating with your constituents online, but are you doing it in the most analytical way possible? Different people respond to different messages in different ways, based on their affinity to your cause and their past or current behaviors. This session will share lessons learned from segmenting online communications for some of the largest fundraising events in the country. From identifying audience segments to targeting communications, to tracking the final results of each campaign, this session will feature strategies for increasing your marketing and fundraising results through more targeted online communication
More Than Just An E-Mail: Segmenting Messages, Customizing Content and Delive...Jono Smith
Sure, you have a plan for communicating with your constituents online, but are you doing it in the most analytical way possible? Different people respond to different messages in different ways, based on their affinity to your cause and their past or current behaviors. This session will share lessons learned from segmenting online communications for some of the largest fundraising events in the country. From identifying audience segments, to targeting communications, to tracking the final results of each campaign, this session will feature strategies for increasing your marketing and fundraising results through more targeted online communication.
Nonprofit Fundraising: How to increase response rates through segmentation & ...Jono Smith
Jeff Shuck's slides from the Resource Alliance's 2011 Fundraising Online virtual conference. Formerly known as IFC Online, Fundraising Online is the world's best 100% online fundraising conference.
The session covered how to segment with descriptive analysis; how to target with predictive analysis; and, how to analyze the impact of your segmentation and targeting strategy.
Exercising for a good cause regained its fundraising momentum in 2010 after a very challenging 2009, according to the Run Walk Ride Fundraising Council, the leading authority on athletic event fundraising.
The top thirty “thon” fundraising programs generated $1.65 billion in gross revenue for charity last year, up $28.1 million or 1.74% from 2009 levels. Twenty of the top 30 programs experienced revenue growth, a welcome change from 2009 when 20 groups experienced revenue shrinkage, the council’s fifth annual “Run Walk Ride Thirty” study reports.
“We’re not out of the woods, but a combination of better program management and a somewhat better economy made 2010 an up year,” said David Hessekiel, president of the council which held its annual conference in Atlanta. In contrast, revenue for the top 30 programs dropped by 7.6% in 2009.
Increased participation at the same time that nonprofits trimmed 961 underperforming walks and runs from event schedules demonstrates improved program management, Hessekiel said. More than 11.3 million people participated in the top thirty programs in 2010, an increase of more than a quarter million compared to 2009. Nonprofits staged or sent participants to 36,968 events in 2010.
Twenty of the top thirty programs experienced revenue growth in 2010, the mirror image of 2009 when 20 programs brought in lower revenue, according to the survey, a summary of which can be found on www.runwalkride.com .
The top five programs by total revenue in 2010 were:
$416.5 million (-0.1%) Relay for Life American Cancer Society*
$121.9 million (+1.3%) Race for the Cure Susan G. Komen for the Cure
$102.3 million (+2.3%) March for Babies March of Dimes
$ 97.0 million (-2.0%) Team in Training Leukemia & Lymphoma Society
$ 90.3 million (-0.2%) Start! Heart Walk American Heart Association
“The top five demonstrate the diversity in this field,” said Hessekiel. “With a short walk, a 5-K run, a relay and an individual endurance program, thon fundraising offers healthy ways to help others for everyone from the couch potato to the driven athlete.” said Hessekiel.
It took gross revenue of $7.8 million for the Pelotonia Ride to snag the 30th spot on the 2010 list, a first appearance for Columbus, Ohio ride to raise money for cancer research.
Looking ahead, survey respondents forecast a median revenue growth figure of 6% in 2011, aggressive growth compared to this year’s 1% increase.
The Run Walk Ride Thirty is based on survey responses from the professionals who manage major athletic event fundraising programs. A study summary is available at www.runwalkride.com . A CD with extensive survey data is available for purchase on the group’s website and is provided at no cost to dues-paying RWRFC members.
A Scientist in Your Event Fundraising DepartmentJono Smith
Presented at the 2011 Run Walk Ride Fundraising Conference in Atlanta, Georgia.
Sure, you have a plan for communicating with your constituents online, but are you doing it in the most analytical way possible? Different people respond to different messages in different ways, based on their affinity to your cause and their past or current behaviors. This session will share lessons learned from segmenting online communications for some of the largest fundraising events in the country. From identifying audience segments, to targeting communications, to tracking the final results of each campaign, this session will feature strategies for increasing your marketing and fundraising results through more targeted online communication.
This session will be targeted to organizations who are already utilizing basic e-mail communications methods with their constituent populations. We will give you strategies and tactics to take your communications to the next level.
Session Takeaways:
1) How to segment with descriptive analysis
2) How to target with predictive analysis
3) How to analyze the impact of your segmentation & targeting strategy
Turning Event Participants into Event FundraisersJono Smith
Are you struggling to turn your event participants into fundraisers? Slides from a webinar featuring Event 360’s Jeff Shuck and Blackbaud’s Amy Braiterman answering your questions about converting more of your event participants into fundraisers. Ever wonder which participants are more likely to fundraise than others, what strategies work for zero dollar participants vs. existing fundraisers or how you can best utilize incentives?
Rethinking Online Marketing: Using Inbound Marketing to Grow Your FundraisingJono Smith
A fundamental decision nonprofit marketers must make when developing a marketing communications strategy is whether to push, pull or both. A push strategy relies on outbound marketing and means you are going to interrupt people and buy (advertising), beg (media and public relations) or bug (email marketing, direct mail, telemarketing) them for attention. A pull strategy relies on inbound marketing and means you are going to try and earn people's attention by developing great content and amplifying that content with social marketing and making it easy to find out about your cause through search engine optimization.
A Nonprofit's Guide to Event Fundraising AnalyticsJono Smith
This 18-page guide is designed to help event fundraisers move beyond only reporting the past and start using analytics to predict the future. A case study featuring the Komen Global Race for the Cure highlights how analytics helped formulate the steps the organization took to transform their highly attended event into a strong fundraising event.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
8. Impact 200 events 500,000 participants 25,000 volunteers 350,000 spectators 500 communities reached More than $600 million raised What can we help you achieve?
9. Recent Recognition Event 360’s work on the Susan G. Komen Global Race for the Cure was recently recognized with two awards—including “Best in Show”—at MarketingSherpa’ssixth-annual Email Marketing Summit in Las Vegas. In addition to “Best in Show,” the fundraising campaign was also recognized with a Gold Award for Best Personalization & Segmentation Strategy.
10. Why the Future of Fundraising is Experiential Events bring in an additional component that no other development tool can match: the experience. An event program culminates in the experience itself. Rather than ending with a piece of paper, a brochure, or a web page, an event program actually interacts personally with each individual. An event incorporates all five senses -- moving beyond sight and sound to completely engage the whole person. And further, events multiply that immersion by dozens, hundreds, or sometimes thousands of interactions with other people. Done correctly, this experience is an unmatched way to allow donors and constituents to see, feel, and interact with your organization and its mission.
12. Susan G. Komen3-DAY FOR THE CUREA case study for recruitment strategy & production for a nationwide series
13. Komen 3-Day for the Cure Challenge: For the past seven years, Event 360 has worked with Susan G. Komen to develop, execute, and refine the recruitment strategy and production for the 3-Day For the Cure Series in 15 Cities. In addition to a broad media-based marketing approach which includes TV and radio commercials, web banners, and magazine ads, what makes Event 360’s recruitment and retention strategy on the 3-Day for the Cure unique is our personal interaction with Susan G. Komen’s constituency. Opportunities for face-to-face interaction, whether in small groups or one-on-one, allows for a deeper engagement and more committed participants.
14.
15.
16. A web-based calendar accessible to the public promoting meetings & events in each market
30. National Wildlife FederationHIKE & SEEK A case study for a concept we developed with the mission of getting kids and families to connect with nature and appreciate the outdoors
31. National Wildlife Federation: Hike & Seek Challenge: Be Out There is a NWF campaign designed to return to the nation’s children what they don’t even know they’ve lost: their connection to the natural world. Kids today spend twice as much time indoors as their parents did, missing out on the simple pleasures and lasting mental and physical health benefits of daily outdoor time. NWF hired Event 360 to develop a concept and conduct a feasibility study for a fundraising event tied to the mission of Be Out There. Solution: Hike & Seek, a National Wildlife Federation fundraising event, is a cross between a nature hike and a scavenger hunt that brings families and friends together in the great outdoors for fresh air and fun! The activity is appealing to families who are looking for ways to spend quality time together in the outdoors with an educational component The income model is a flat, per person registration fee layered with a suggested fundraising ask Staggered starts every 15 minutes will offer crowd control and ensure a positive participant experience Interactive learning stations will be staffed by naturalists and offer opportunities to rest NWF launched Hike & Seek in Fall 2010 DC, Chicago, and Seattle.
33. Susan G. KomenGLOBAL RACE FOR THE CURE Case study for participant support and event production for a massiveevent
34. Susan G. Komen Global Race for the Cure With over 40,000 participants, the Race requires a tiered level of support for team captains, top fundraisers and other key constituent groups. Over the last two years, we’ve converted the event culture from one focused solely on generating awareness through high-volume participation to one that realized the importance of raising money to further the cause and the mission of the organization. Event 360 manages a segmented, targeted online communication strategy that speaks to prospects and participants differently, based on indicators such as their relationship to the event and cause, their fundraising progress or their team captain status. This campaign recently won the 2010 Marketing Sherpa “Best In Show” award. Ambassador Brinker commented that Event 360 “brought the magic back” to the event.
35. Susan G. Komen Global Race for the Cure Since 2009, Event 360 has served as the event producer for the Global Race for the Cure. We are responsible for all aspects of the event, including: Event planning, logistics and execution Participant outreach and communications Sponsorship activation Program development Volunteer management Vendor management Fundraising strategy and support Donations management Upon assuming responsibility for the Global Race, Event 360 developed a six-point event strategy that focused on engaging the audience before, during and after the event. We were able to make changes to the event itself that made Komen for the Cure’s brand and event day messages audible and visible to all participants.
36. Susan G. Komen Global Race for the Cure source: http://link.brightcove.com/services/player/bcpid30317508001?bctid=44329058001
37. Susan G. Komen KOMEN ON THE GO A case study for a national mobile marketing & mission activation program
38. Challenge: Develop an effective outlet for educating women, particularly young and minority women, about breast health awareness year-round. Solution: Working with Komen, Event 360 created the concept to build Komen On the Go™, a mobile marketing experience featuring signature pink vehicles that travel the country to cities nationwide. “Big Pink” is a traveling exhibit that serves as a moving billboard and education center. Originally designed to conduct outreach in underserved areas, Big Pink travels to colleges, universities, state fairs, and other events throughout the year. Highlights include an interactive computer curriculum, informational video kiosks, instructions for breast self awareness with printed collateral offering life saving information and an 8-foot “graffiti wall” for sharing memories and pledging support.
39. Results: Over its life, Komen On the Go has had exposure to a potential audience of 15 million people 596 exhibit days around the country 128,063 views of the educational curriculum… 911,013 recipients of Komen collateral 99,582 total contacts acquired by Komen
41. Autism Society of AmericaBOUNCE FOR AUTISM A case study for bringing mission into action through an event concept & “Event in a Box” deployment model for a multi-city series
42. Autism Society of America: Bounce for Autism Challenge: Autism Society of America approached Event 360 to design a nationwide event series to further it’s mission of improving the lives of all affected by autism, with the goal of creating a mission-focused concept that could be self-deployed in multiple cities by ASA chapters. Solution: Event 360 was tasked with designing a concept that families with children on the autism spectrum would enjoy. Given that autistic children will rock, bounce, and swing as a soothing motion, we designed a concept around giant inflatable jumpers and slides for bouncing. Event 360 then worked with Autism society to create a production model that could be deployed in multiple cities and scaled to large and small markets. Deliverables included: Standardized production guidelines and set up instructions for use, organize and operate a series of Bounce for Autism fundraising events. Bounce for Autism Event Kit, various resources/tools and expanding the Bounce for Autism website to include individual team raisers. Event 360 provided to hosts in the shape of email, progress phone call and event training calls. We also created and implemented an e-Communication strategy to support participant activity and hosted a command center to respond to participant inquiries.
44. CONTACT Event 360 205 N. Michigan Avenue, Suite 2640 Chicago, IL 60601 773.247.5360 | fundraising@event360.com www.event360.com www.facebook.com/EventFundraising www.twitter.com/Event360 www.linkedin.com/company/Event-360
Editor's Notes
Event 360 is a fundraising company. We help nonprofits create powerful fundraising and marketing experiences that connect donors with your cause. This strategy builds on over 7 years of experience in consulting, technology and events to help nonprofits increase awareness and revenue.