SlideShare a Scribd company logo
Eye-tracking technology
Electronics & Communication
Department
GVIC
Under the Guidance of:
Mr. K.N.Chandra Sekhar
Associate professor ,
Dept. of ECE.
Presented by :
N.Vikram Raja,
119M1A0458,
Dept. of ECE
GVIC
Contents:
» Why Eye Tracking?
» Eye Tracking Metrics
» Tobii Eye technology
» Basic operating principles
» Applications
» Advantages & Disadvantages
» A type of Demo
» Conclusion
Why eye tracking?
TO UNDERSTAND HUMAN BEHAVIOR AND
THINKING!
 With an Eye Tracker we know exactly where a
person is looking
 We get clear additional insight behaviour of
Our eye .
Tobii Eye technology:
Tobii Technology is a Swedish high-technology company
that develops and sells products for eye control and eye tracking.
Eye Tracking Metrics
First fixation
Most fixations
Gaze time
Fixation order
Basic operating principles
Tobii eye trackers use near infrared diodes
to generate reflection patterns on the corneas
of the eyes of the user.
These reflection patterns, together with other
visual information about the person, are
collected by image sensors.
Pupil Corneal reflection
Applications:
TV commercials
In street advertising
Web advertising
Etc…
Gaze plot
Original image for Magic face
 Each “bubble”is at least 250 milli second.
 The size of the bubble reflects the length of the fixation.
HOT SPOTS
Across all participants ,the visible areas in the
ad reflect the areas we looked at the longest
4.3
3 2.8
1.5
0.5
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Face&Body Headline Tagline Product Image Brand Name
O/P chart
Result of Gaze Time
Revised Image for magic face Gaze plot (revised image)
HOT SPOTS: Results: Average gaze
time
4.3
3.5
3 2.8
2.2
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Headline Face&Body Brand Name Product Image Tagline
O/P chart
4.3
3.5
3
2.8
2.2
3
4.3
0.5
1.5
2.8
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Headline Face&Body Brand Name Product Image Tagline
Comparison of “pre” and “post” Ads : Average
Gaze Time
Series 1 Series 2
Advantages & Disadvantages of Eye Tracking
➢ The equipment is expensive
➢ Calibrating the equipment takes time
➢ Eye movement is faster than other current input media
➢ No training is required of normal users
➢ Can determine where the user’s interest is focused automatically
Conclusion :
➢ Developing video games and graphics.
➢ Maximizing controllers’ efficiency in
vehicles driving.
➢ It is Helpful for handi-cap people when there
is no option for hands and speech
Thank You
Any Queries

More Related Content

Similar to vickynew7-150324223652-conversion-gate01 (1).pdf

What is machine vision slide share
What is machine vision slide shareWhat is machine vision slide share
What is machine vision slide share
Ritesh Kanjee
 
Eye Tracking for Usability
Eye Tracking for UsabilityEye Tracking for Usability
Eye Tracking for Usability
Dan Berlin
 
DROWSINESS DETECTION MODEL USING PYTHON
DROWSINESS DETECTION MODEL USING PYTHONDROWSINESS DETECTION MODEL USING PYTHON
DROWSINESS DETECTION MODEL USING PYTHON
IRJET Journal
 
W11 NM2216 Presentation
W11 NM2216 PresentationW11 NM2216 Presentation
W11 NM2216 Presentation
Gerald
 
IRJET- Human Face Recognition in Video using Convolutional Neural Network (CNN)
IRJET- Human Face Recognition in Video using Convolutional Neural Network (CNN)IRJET- Human Face Recognition in Video using Convolutional Neural Network (CNN)
IRJET- Human Face Recognition in Video using Convolutional Neural Network (CNN)
IRJET Journal
 
Driver Alert Control & Accident Prevention System
Driver Alert Control & Accident Prevention SystemDriver Alert Control & Accident Prevention System
Driver Alert Control & Accident Prevention System
IRJET Journal
 
Real Time Eye Blinking and Yawning Detection
Real Time Eye Blinking and Yawning DetectionReal Time Eye Blinking and Yawning Detection
Real Time Eye Blinking and Yawning Detection
ijtsrd
 
WebCam EyeTracker Accurycy test
WebCam EyeTracker Accurycy testWebCam EyeTracker Accurycy test
WebCam EyeTracker Accurycy test
Szymon Deja
 
Machine Learning Model for Gender Detection
Machine Learning Model for Gender DetectionMachine Learning Model for Gender Detection
Machine Learning Model for Gender Detection
TecnoIncentive
 
Moser Baer
Moser BaerMoser Baer
Disciplined Entrepreneurship: How Do You Design And Build Your Product? How D...
Disciplined Entrepreneurship: How Do You Design And Build Your Product? How D...Disciplined Entrepreneurship: How Do You Design And Build Your Product? How D...
Disciplined Entrepreneurship: How Do You Design And Build Your Product? How D...
Elaine Chen
 
E045052731
E045052731E045052731
E045052731
IJERA Editor
 
[서울] 비주얼캠프 기업
[서울] 비주얼캠프 기업[서울] 비주얼캠프 기업
[서울] 비주얼캠프 기업
startupkorea
 
IRJET- Drive Assistance an Android Application for Drowsiness Detection
IRJET- Drive Assistance an Android Application for Drowsiness DetectionIRJET- Drive Assistance an Android Application for Drowsiness Detection
IRJET- Drive Assistance an Android Application for Drowsiness Detection
IRJET Journal
 
REAL TIME DROWSY DRIVER DETECTION USING HAARCASCADE SAMPLES
REAL TIME DROWSY DRIVER DETECTION USING HAARCASCADE SAMPLESREAL TIME DROWSY DRIVER DETECTION USING HAARCASCADE SAMPLES
REAL TIME DROWSY DRIVER DETECTION USING HAARCASCADE SAMPLES
cscpconf
 
Eye Mouse
Eye MouseEye Mouse
Eye Mouse
Amir Al-Ansary
 
Human Driver’s Drowsiness Detection System
Human Driver’s Drowsiness Detection SystemHuman Driver’s Drowsiness Detection System
Human Driver’s Drowsiness Detection System
IRJET Journal
 
Crafting the problem situation, design brief and specifications
Crafting the problem situation, design brief and specificationsCrafting the problem situation, design brief and specifications
Crafting the problem situation, design brief and specifications
Caksback
 
Face Recognition System and its Applications
Face Recognition System and its ApplicationsFace Recognition System and its Applications
Face Recognition System and its Applications
IRJET Journal
 
employee job satisfaction project
employee job satisfaction projectemployee job satisfaction project
employee job satisfaction project
vtstechvpm
 

Similar to vickynew7-150324223652-conversion-gate01 (1).pdf (20)

What is machine vision slide share
What is machine vision slide shareWhat is machine vision slide share
What is machine vision slide share
 
Eye Tracking for Usability
Eye Tracking for UsabilityEye Tracking for Usability
Eye Tracking for Usability
 
DROWSINESS DETECTION MODEL USING PYTHON
DROWSINESS DETECTION MODEL USING PYTHONDROWSINESS DETECTION MODEL USING PYTHON
DROWSINESS DETECTION MODEL USING PYTHON
 
W11 NM2216 Presentation
W11 NM2216 PresentationW11 NM2216 Presentation
W11 NM2216 Presentation
 
IRJET- Human Face Recognition in Video using Convolutional Neural Network (CNN)
IRJET- Human Face Recognition in Video using Convolutional Neural Network (CNN)IRJET- Human Face Recognition in Video using Convolutional Neural Network (CNN)
IRJET- Human Face Recognition in Video using Convolutional Neural Network (CNN)
 
Driver Alert Control & Accident Prevention System
Driver Alert Control & Accident Prevention SystemDriver Alert Control & Accident Prevention System
Driver Alert Control & Accident Prevention System
 
Real Time Eye Blinking and Yawning Detection
Real Time Eye Blinking and Yawning DetectionReal Time Eye Blinking and Yawning Detection
Real Time Eye Blinking and Yawning Detection
 
WebCam EyeTracker Accurycy test
WebCam EyeTracker Accurycy testWebCam EyeTracker Accurycy test
WebCam EyeTracker Accurycy test
 
Machine Learning Model for Gender Detection
Machine Learning Model for Gender DetectionMachine Learning Model for Gender Detection
Machine Learning Model for Gender Detection
 
Moser Baer
Moser BaerMoser Baer
Moser Baer
 
Disciplined Entrepreneurship: How Do You Design And Build Your Product? How D...
Disciplined Entrepreneurship: How Do You Design And Build Your Product? How D...Disciplined Entrepreneurship: How Do You Design And Build Your Product? How D...
Disciplined Entrepreneurship: How Do You Design And Build Your Product? How D...
 
E045052731
E045052731E045052731
E045052731
 
[서울] 비주얼캠프 기업
[서울] 비주얼캠프 기업[서울] 비주얼캠프 기업
[서울] 비주얼캠프 기업
 
IRJET- Drive Assistance an Android Application for Drowsiness Detection
IRJET- Drive Assistance an Android Application for Drowsiness DetectionIRJET- Drive Assistance an Android Application for Drowsiness Detection
IRJET- Drive Assistance an Android Application for Drowsiness Detection
 
REAL TIME DROWSY DRIVER DETECTION USING HAARCASCADE SAMPLES
REAL TIME DROWSY DRIVER DETECTION USING HAARCASCADE SAMPLESREAL TIME DROWSY DRIVER DETECTION USING HAARCASCADE SAMPLES
REAL TIME DROWSY DRIVER DETECTION USING HAARCASCADE SAMPLES
 
Eye Mouse
Eye MouseEye Mouse
Eye Mouse
 
Human Driver’s Drowsiness Detection System
Human Driver’s Drowsiness Detection SystemHuman Driver’s Drowsiness Detection System
Human Driver’s Drowsiness Detection System
 
Crafting the problem situation, design brief and specifications
Crafting the problem situation, design brief and specificationsCrafting the problem situation, design brief and specifications
Crafting the problem situation, design brief and specifications
 
Face Recognition System and its Applications
Face Recognition System and its ApplicationsFace Recognition System and its Applications
Face Recognition System and its Applications
 
employee job satisfaction project
employee job satisfaction projectemployee job satisfaction project
employee job satisfaction project
 

Recently uploaded

How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold MethodHow to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
Celine George
 
Hindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdfHindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdf
Dr. Mulla Adam Ali
 
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptxPengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Fajar Baskoro
 
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdfLiberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
WaniBasim
 
Life upper-Intermediate B2 Workbook for student
Life upper-Intermediate B2 Workbook for studentLife upper-Intermediate B2 Workbook for student
Life upper-Intermediate B2 Workbook for student
NgcHiNguyn25
 
Community pharmacy- Social and preventive pharmacy UNIT 5
Community pharmacy- Social and preventive pharmacy UNIT 5Community pharmacy- Social and preventive pharmacy UNIT 5
Community pharmacy- Social and preventive pharmacy UNIT 5
sayalidalavi006
 
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental DesignDigital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
amberjdewit93
 
The History of Stoke Newington Street Names
The History of Stoke Newington Street NamesThe History of Stoke Newington Street Names
The History of Stoke Newington Street Names
History of Stoke Newington
 
Advanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docxAdvanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docx
adhitya5119
 
PCOS corelations and management through Ayurveda.
PCOS corelations and management through Ayurveda.PCOS corelations and management through Ayurveda.
PCOS corelations and management through Ayurveda.
Dr. Shivangi Singh Parihar
 
MARY JANE WILSON, A “BOA MÃE” .
MARY JANE WILSON, A “BOA MÃE”           .MARY JANE WILSON, A “BOA MÃE”           .
MARY JANE WILSON, A “BOA MÃE” .
Colégio Santa Teresinha
 
Smart-Money for SMC traders good time and ICT
Smart-Money for SMC traders good time and ICTSmart-Money for SMC traders good time and ICT
Smart-Money for SMC traders good time and ICT
simonomuemu
 
DRUGS AND ITS classification slide share
DRUGS AND ITS classification slide shareDRUGS AND ITS classification slide share
DRUGS AND ITS classification slide share
taiba qazi
 
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRMHow to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
Celine George
 
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
PECB
 
Cognitive Development Adolescence Psychology
Cognitive Development Adolescence PsychologyCognitive Development Adolescence Psychology
Cognitive Development Adolescence Psychology
paigestewart1632
 
How to Add Chatter in the odoo 17 ERP Module
How to Add Chatter in the odoo 17 ERP ModuleHow to Add Chatter in the odoo 17 ERP Module
How to Add Chatter in the odoo 17 ERP Module
Celine George
 
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPLAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
RAHUL
 
S1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptxS1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptx
tarandeep35
 
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
eBook.com.bd (প্রয়োজনীয় বাংলা বই)
 

Recently uploaded (20)

How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold MethodHow to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
 
Hindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdfHindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdf
 
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptxPengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
 
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdfLiberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
 
Life upper-Intermediate B2 Workbook for student
Life upper-Intermediate B2 Workbook for studentLife upper-Intermediate B2 Workbook for student
Life upper-Intermediate B2 Workbook for student
 
Community pharmacy- Social and preventive pharmacy UNIT 5
Community pharmacy- Social and preventive pharmacy UNIT 5Community pharmacy- Social and preventive pharmacy UNIT 5
Community pharmacy- Social and preventive pharmacy UNIT 5
 
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental DesignDigital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
 
The History of Stoke Newington Street Names
The History of Stoke Newington Street NamesThe History of Stoke Newington Street Names
The History of Stoke Newington Street Names
 
Advanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docxAdvanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docx
 
PCOS corelations and management through Ayurveda.
PCOS corelations and management through Ayurveda.PCOS corelations and management through Ayurveda.
PCOS corelations and management through Ayurveda.
 
MARY JANE WILSON, A “BOA MÃE” .
MARY JANE WILSON, A “BOA MÃE”           .MARY JANE WILSON, A “BOA MÃE”           .
MARY JANE WILSON, A “BOA MÃE” .
 
Smart-Money for SMC traders good time and ICT
Smart-Money for SMC traders good time and ICTSmart-Money for SMC traders good time and ICT
Smart-Money for SMC traders good time and ICT
 
DRUGS AND ITS classification slide share
DRUGS AND ITS classification slide shareDRUGS AND ITS classification slide share
DRUGS AND ITS classification slide share
 
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRMHow to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
 
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
 
Cognitive Development Adolescence Psychology
Cognitive Development Adolescence PsychologyCognitive Development Adolescence Psychology
Cognitive Development Adolescence Psychology
 
How to Add Chatter in the odoo 17 ERP Module
How to Add Chatter in the odoo 17 ERP ModuleHow to Add Chatter in the odoo 17 ERP Module
How to Add Chatter in the odoo 17 ERP Module
 
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPLAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
 
S1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptxS1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptx
 
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
 

vickynew7-150324223652-conversion-gate01 (1).pdf

  • 1. Eye-tracking technology Electronics & Communication Department GVIC Under the Guidance of: Mr. K.N.Chandra Sekhar Associate professor , Dept. of ECE. Presented by : N.Vikram Raja, 119M1A0458, Dept. of ECE GVIC
  • 2. Contents: » Why Eye Tracking? » Eye Tracking Metrics » Tobii Eye technology » Basic operating principles » Applications » Advantages & Disadvantages » A type of Demo » Conclusion
  • 3. Why eye tracking? TO UNDERSTAND HUMAN BEHAVIOR AND THINKING!  With an Eye Tracker we know exactly where a person is looking  We get clear additional insight behaviour of Our eye .
  • 4. Tobii Eye technology: Tobii Technology is a Swedish high-technology company that develops and sells products for eye control and eye tracking.
  • 5. Eye Tracking Metrics First fixation Most fixations Gaze time Fixation order
  • 6. Basic operating principles Tobii eye trackers use near infrared diodes to generate reflection patterns on the corneas of the eyes of the user. These reflection patterns, together with other visual information about the person, are collected by image sensors. Pupil Corneal reflection
  • 7. Applications: TV commercials In street advertising Web advertising Etc…
  • 8.
  • 9. Gaze plot Original image for Magic face  Each “bubble”is at least 250 milli second.  The size of the bubble reflects the length of the fixation.
  • 10. HOT SPOTS Across all participants ,the visible areas in the ad reflect the areas we looked at the longest 4.3 3 2.8 1.5 0.5 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 Face&Body Headline Tagline Product Image Brand Name O/P chart Result of Gaze Time
  • 11. Revised Image for magic face Gaze plot (revised image)
  • 12. HOT SPOTS: Results: Average gaze time 4.3 3.5 3 2.8 2.2 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 Headline Face&Body Brand Name Product Image Tagline O/P chart
  • 13. 4.3 3.5 3 2.8 2.2 3 4.3 0.5 1.5 2.8 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 Headline Face&Body Brand Name Product Image Tagline Comparison of “pre” and “post” Ads : Average Gaze Time Series 1 Series 2
  • 14. Advantages & Disadvantages of Eye Tracking ➢ The equipment is expensive ➢ Calibrating the equipment takes time ➢ Eye movement is faster than other current input media ➢ No training is required of normal users ➢ Can determine where the user’s interest is focused automatically
  • 15. Conclusion : ➢ Developing video games and graphics. ➢ Maximizing controllers’ efficiency in vehicles driving. ➢ It is Helpful for handi-cap people when there is no option for hands and speech