64th World Newspaper Congress and 19th World Editors Forum

1. 64th World Newspaper Congress
Kyiv · September 2012
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3. Change the
way we
think about
the news
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4. Change the Change how we
way we use the
think about newsroom
the news building
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5. Change the
way we work
and interact
Change the Change how we
with our
way we use the
readers
think about newsroom
the news building
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6. 3
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Media is:
· app (product)
· public space
· community

7. app [brand+content] x screens + smedia
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8. app [brand+content] x screens + smedia
· one single brand, many products
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9. app [brand+content] x screens + smedia
website, twitter, facebook,
mobile
apps, ipad edition, tv, radio, m
agazine...
· one single brand, many products
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10. app [brand+content] x screens + smedia
website, twitter, facebook,
mobile
apps, ipad edition, tv, radio, m
agazine...
· one single brand, many products
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11. app [brand+content] x screens + smedia
website, twitter, facebook,
mobile
apps, ipad edition, tv, radio, m
agazine...
· one single brand, many products
· adapt to every screen and behavior
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12. app [brand+content] x screens + smedia
website, twitter, facebook,
mobile
apps, ipad edition, tv, radio, m
agazine...
· one single brand, many products
· adapt to every screen and behavior
· social media first!
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13. app [brand+content] x screens + smedia
website, twitter, facebook,
mobile
apps, ipad edition, tv, radio, m
agazine...
· one single brand, many products
· adapt to every screen and behavior
· social media first!
· hear the people / change the agenda
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14. app [brand+content] x screens + smedia
website, twitter, facebook,
mobile
apps, ipad edition, tv, radio, m
agazine...
· one single brand, many products
· adapt to every screen and behavior
· social media first!
· hear the people / change the agenda
n
live data minning o
us
how peo ple ‘read’
ws
and read the ne
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15. app [brand+content] x screens + smedia
website, twitter, facebook,
mobile
apps, ipad edition, tv, radio, m
agazine...
· one single brand, many products
· adapt to every screen and behavior
· social media first!
· hear the people / change the agenda
n
live data minning o
us
how peo ple ‘read’
ws
and read the ne
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16. Show the
change
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17. understand media as the new third space
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18. understand media as the new third space
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19. understand media as the new third space
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20. understand media as the new third space
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21. understand media as the new third space
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22. understand media as the new third space
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23. +VilaWeb
a community-centered project of newspaper
commitment · community · club
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30. total reach
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31. total reach
business
reach
advertising
membership
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32. total reach
business
reach
advertising
membership
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33. Facebook,
total reach Twitter
business
reach
advertising
membership
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34. director@vilaweb.cat
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