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FELLOWS CLASS #10: PERFECTING YOUR PITCH
FEBRUARY 5TH, 2015
Thursday, February 5, 15
• DEMO DAY INFORMATION
• PERFECTING YOUR PITCH
• PITCHES FROM THE PROS!
• BREAKOUT SESSIONS
• QUESTIONS
IN TODAY’S CLASS...
2
Thursday, February 5, 15
LISTEN TO THIS PODCAST!
3
ALEX BLUMBERG
Thursday, February 5, 15
DEMO DAY INFORMATION
4
FEBRUARY 19TH, 12-2P - HYDE SPACE
• OFFICE HOURS NEXT WEEK TO FINE TUNE YOUR PITCH
• 4 COMPANIES WILL BE PRESENTING
• 8 MINUTES TO PRESENT
• 7 MINUTES OF Q&A FROM KBS+ MANAGEMENT AND LOCAL VCS
• FELLOWS ALUMNI, SENIOR KBS+ AND MDC MANAGEMENT IN ATTENDANCE
• THERE WILL BE A PRIZE AND SURPRISES...! :)
Thursday, February 5, 15
BE READY TO PITCH ANYWHERE...
5
Thursday, February 5, 15
BE READY TO PITCH ANYWHERE...
5
Thursday, February 5, 15
BE READY TO PITCH ANYWHERE...
5
Thursday, February 5, 15
BE READY TO PITCH ANYWHERE...
5
Thursday, February 5, 15
BE READY TO PITCH ANYWHERE...
5
Thursday, February 5, 15
6
WHAT’S MY POINT?
DECKS ARE A CRUTCH.
TRAIN YOURSELF TO TELL A CLEAR, CONCISE STORY.
Thursday, February 5, 15
7
AN INVESTORS CHECKLIST:
HOW BIG IS THIS MARKET OPPORTUNITY?
CHEMISTRY CHECK: DO I LIKEYOU?
DO I BELIEVEYOU?
HOW COMPELLING ISYOUR SOLUTION?
CANYOU EXECUTE IT?
Thursday, February 5, 15
THE PERFECT PITCH DECK
8
WHEN YOU DO USE A DECK...
NO MORE THAN 15 SLIDES. (REALLY 10 SLIDES)
Thursday, February 5, 15
WHAT’S THE SET UP?
9
PROBLEM SOLUTION
MARKET TEAM
Thursday, February 5, 15
WHAT’S THE SET UP?
10
PROBLEM SOLUTION
MARKET TEAM
•WHAT’S THE PAIN POINT?
•WHAT’S BROKEN?
MAKE THEM FEEL THE PAIN...
Thursday, February 5, 15
WHAT’S THE SET UP?
11
PROBLEM SOLUTION
MARKET TEAM
• SHOW THE MARKET SIZE
• KNOW YOUR COMPETITION
• BE A DOMAIN EXPERT
Thursday, February 5, 15
WHAT’S THE SET UP?
12
PROBLEM SOLUTION
MARKET TEAM
•ELEVATOR PITCH
•EXPLAIN (SIMPLY) HOW
YOU SOLVE THE PROBLEM
BETTER THAN ANYONE ELSE
Thursday, February 5, 15
WHAT’S THE SET UP?
13
PROBLEM SOLUTION
MARKET TEAM
• WHY ARE YOU THE PERSON
TO SOLVE THIS PROBLEM?
• EXPERIENCE AND TRACK
RECORD TO EXECUTE
Thursday, February 5, 15
WHAT ELSE SHOULD YOU INCLUDE?
14
• BUSINESS MODEL: HOW WILL YOU MAKE MONEY?
• WHO ARE YOUR CUSTOMERS? HAVE YOU VALIDATED THE NEED?
• HOW ARE YOU GOING TO REACH / ACQUIRE THEM?
• WHY IS YOUR STARTUP UNIQUE / BETTER? WHATS DEFENSIBLE?
• FUNDRAISING ASK: BE SPECIFIC!
• HOW WILL THE FUNDS BE USED?
• BUSINESS GOALS AND MILESTONES FOR THE NEXT 12 MONTHS
Thursday, February 5, 15
TIPS OF THE TRADE...
15
Thursday, February 5, 15
TIPS OF THE TRADE...
15
THINGS THAT CAN BE WELL RECEIVED...
• CONVICTION
• PASSION
• REPEAT FOUNDING TEAMS
• DEAL HEAT - YOU GOT IT... #FOMO
Thursday, February 5, 15
TIPS OF THE TRADE...
15
THINGS THAT CAN BE WELL RECEIVED...
• CONVICTION
• PASSION
• REPEAT FOUNDING TEAMS
• DEAL HEAT - YOU GOT IT... #FOMO
...AND NOT SO WELL RECEIVED
• UNCERTAINTY
• LIMITED MARKET EXPERTISE
• UNBALANCED FOUNDING TEAM
• TYPOS
Thursday, February 5, 15
KBS+ VENTURES FOUNDERS PITCHES
16
TODAY’S RULES OF ENGAGEMENT:
• KBS+ VENTURES FOUNDER AND CEO IN EACH GROUP
• THREE, 20 MINUTE BREAKOUT SESSIONS
• DEMO DAY PITCH PRACTICE - TELL THEM YOUR STORY
• RECEIVE FEEDBACK ON YOUR STORY AND BUSINESS APPROACH
• ASK THEM QUESTIONS!
• EACH TEAM WILL MEET 3 FOUNDERS (OR ME/JOSH)
Thursday, February 5, 15
KBS+ VENTURES FOUNDERS PITCHES
17
BUT FIRST, LET’S HEAR HOW THE PROS DO IT.... IN 2 MINUTES EACH
Thursday, February 5, 15
• OFFICE HOURS, NO CLASS
• PRACTICE, PRACTICE, PRACTICE YOUR PITCH.
• THIS IS THE LAST CLASS - 2/19 IS GO TIME!
NEXT WEEK...
18
Thursday, February 5, 15
CONTACT:
JESSICA PELTZ, PRINCIPAL
JPELTZ@KBSP.VC
JOSH ENGROFF, MANAGING PARTNER
JENGROFF@KBSP.VC
QUESTIONS?
19
Thursday, February 5, 15
Thursday, February 5, 15

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kbs+ Fellows: Perfecting Your Pitch

  • 1. 1 FELLOWS CLASS #10: PERFECTING YOUR PITCH FEBRUARY 5TH, 2015 Thursday, February 5, 15
  • 2. • DEMO DAY INFORMATION • PERFECTING YOUR PITCH • PITCHES FROM THE PROS! • BREAKOUT SESSIONS • QUESTIONS IN TODAY’S CLASS... 2 Thursday, February 5, 15
  • 3. LISTEN TO THIS PODCAST! 3 ALEX BLUMBERG Thursday, February 5, 15
  • 4. DEMO DAY INFORMATION 4 FEBRUARY 19TH, 12-2P - HYDE SPACE • OFFICE HOURS NEXT WEEK TO FINE TUNE YOUR PITCH • 4 COMPANIES WILL BE PRESENTING • 8 MINUTES TO PRESENT • 7 MINUTES OF Q&A FROM KBS+ MANAGEMENT AND LOCAL VCS • FELLOWS ALUMNI, SENIOR KBS+ AND MDC MANAGEMENT IN ATTENDANCE • THERE WILL BE A PRIZE AND SURPRISES...! :) Thursday, February 5, 15
  • 5. BE READY TO PITCH ANYWHERE... 5 Thursday, February 5, 15
  • 6. BE READY TO PITCH ANYWHERE... 5 Thursday, February 5, 15
  • 7. BE READY TO PITCH ANYWHERE... 5 Thursday, February 5, 15
  • 8. BE READY TO PITCH ANYWHERE... 5 Thursday, February 5, 15
  • 9. BE READY TO PITCH ANYWHERE... 5 Thursday, February 5, 15
  • 10. 6 WHAT’S MY POINT? DECKS ARE A CRUTCH. TRAIN YOURSELF TO TELL A CLEAR, CONCISE STORY. Thursday, February 5, 15
  • 11. 7 AN INVESTORS CHECKLIST: HOW BIG IS THIS MARKET OPPORTUNITY? CHEMISTRY CHECK: DO I LIKEYOU? DO I BELIEVEYOU? HOW COMPELLING ISYOUR SOLUTION? CANYOU EXECUTE IT? Thursday, February 5, 15
  • 12. THE PERFECT PITCH DECK 8 WHEN YOU DO USE A DECK... NO MORE THAN 15 SLIDES. (REALLY 10 SLIDES) Thursday, February 5, 15
  • 13. WHAT’S THE SET UP? 9 PROBLEM SOLUTION MARKET TEAM Thursday, February 5, 15
  • 14. WHAT’S THE SET UP? 10 PROBLEM SOLUTION MARKET TEAM •WHAT’S THE PAIN POINT? •WHAT’S BROKEN? MAKE THEM FEEL THE PAIN... Thursday, February 5, 15
  • 15. WHAT’S THE SET UP? 11 PROBLEM SOLUTION MARKET TEAM • SHOW THE MARKET SIZE • KNOW YOUR COMPETITION • BE A DOMAIN EXPERT Thursday, February 5, 15
  • 16. WHAT’S THE SET UP? 12 PROBLEM SOLUTION MARKET TEAM •ELEVATOR PITCH •EXPLAIN (SIMPLY) HOW YOU SOLVE THE PROBLEM BETTER THAN ANYONE ELSE Thursday, February 5, 15
  • 17. WHAT’S THE SET UP? 13 PROBLEM SOLUTION MARKET TEAM • WHY ARE YOU THE PERSON TO SOLVE THIS PROBLEM? • EXPERIENCE AND TRACK RECORD TO EXECUTE Thursday, February 5, 15
  • 18. WHAT ELSE SHOULD YOU INCLUDE? 14 • BUSINESS MODEL: HOW WILL YOU MAKE MONEY? • WHO ARE YOUR CUSTOMERS? HAVE YOU VALIDATED THE NEED? • HOW ARE YOU GOING TO REACH / ACQUIRE THEM? • WHY IS YOUR STARTUP UNIQUE / BETTER? WHATS DEFENSIBLE? • FUNDRAISING ASK: BE SPECIFIC! • HOW WILL THE FUNDS BE USED? • BUSINESS GOALS AND MILESTONES FOR THE NEXT 12 MONTHS Thursday, February 5, 15
  • 19. TIPS OF THE TRADE... 15 Thursday, February 5, 15
  • 20. TIPS OF THE TRADE... 15 THINGS THAT CAN BE WELL RECEIVED... • CONVICTION • PASSION • REPEAT FOUNDING TEAMS • DEAL HEAT - YOU GOT IT... #FOMO Thursday, February 5, 15
  • 21. TIPS OF THE TRADE... 15 THINGS THAT CAN BE WELL RECEIVED... • CONVICTION • PASSION • REPEAT FOUNDING TEAMS • DEAL HEAT - YOU GOT IT... #FOMO ...AND NOT SO WELL RECEIVED • UNCERTAINTY • LIMITED MARKET EXPERTISE • UNBALANCED FOUNDING TEAM • TYPOS Thursday, February 5, 15
  • 22. KBS+ VENTURES FOUNDERS PITCHES 16 TODAY’S RULES OF ENGAGEMENT: • KBS+ VENTURES FOUNDER AND CEO IN EACH GROUP • THREE, 20 MINUTE BREAKOUT SESSIONS • DEMO DAY PITCH PRACTICE - TELL THEM YOUR STORY • RECEIVE FEEDBACK ON YOUR STORY AND BUSINESS APPROACH • ASK THEM QUESTIONS! • EACH TEAM WILL MEET 3 FOUNDERS (OR ME/JOSH) Thursday, February 5, 15
  • 23. KBS+ VENTURES FOUNDERS PITCHES 17 BUT FIRST, LET’S HEAR HOW THE PROS DO IT.... IN 2 MINUTES EACH Thursday, February 5, 15
  • 24. • OFFICE HOURS, NO CLASS • PRACTICE, PRACTICE, PRACTICE YOUR PITCH. • THIS IS THE LAST CLASS - 2/19 IS GO TIME! NEXT WEEK... 18 Thursday, February 5, 15
  • 25. CONTACT: JESSICA PELTZ, PRINCIPAL JPELTZ@KBSP.VC JOSH ENGROFF, MANAGING PARTNER JENGROFF@KBSP.VC QUESTIONS? 19 Thursday, February 5, 15