Venture Lab - Project 2 - GetMeOrganic
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GetMeOrganic is an organic food delivery service that sources products from local farmers' markets and nationwide suppliers to deliver organic goods directly to customers' homes. This alleviates multiple trips to stores and ensures cost competitiveness through various sourcing and delivery options. Customers choose products, pay, and select delivery options to have local or specialty out-of-state items conveniently delivered or available for pickup.
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Contained in this paper is a Marketing Communications plan for Farm to Table Organic Café (Homemade Ice-cream). The target consumers of children, teenagers and young adults between the ages of 8 and 27 is the focus of the proposed campaign. Every research has been completed to identify and utilize Farm to Table Organic Café strengths, weaknesses, opportunities and threats to prepare a plan most beneficial to the shop also based on their financial reports, feedback from customers and comment from employees themselves. Objectives and tactics have been designed to fix mostly perfect with the development of Farm to Table Organic Café.
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Organic Farming in Laos
The PROFIL II project aims to promote organic agriculture in Laos to improve rural livelihoods, consumer health, and sustainable resource use. Key activities include strengthening institutions and developing a national certification body for organic products. Value chains for certified organic vegetables, fruits, coffee, ginger, and rice are promoted both domestically and internationally. PROFIL works with government partners and provides training and support to over 700 farmers growing organic vegetables, fruits, and rice. The project also assists entrepreneurs with certification and market linkages, and promotes organic markets and retail sales in Vientiane.
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Contained in this paper is a Marketing Communications plan for Farm to Table Organic Café (Homemade Ice-cream). The target consumers of children, teenagers and young adults between the ages of 8 and 27 is the focus of the proposed campaign. Every research has been completed to identify and utilize Farm to Table Organic Café strengths, weaknesses, opportunities and threats to prepare a plan most beneficial to the shop also based on their financial reports, feedback from customers and comment from employees themselves. Objectives and tactics have been designed to fix mostly perfect with the development of Farm to Table Organic Café.
Challenges and opportunities in unfair environment to fair trade
The document discusses the unfair environment faced by farmers in agriculture in Myanmar and the opportunities for social enterprises and fair trade. It describes how brokers take most of the profits from farmers, who are often in debt. It then introduces Genius Shan Highlands Coffee, a social enterprise founded in 2012 that works with over 100 farmers to produce high quality, specialty coffee through sustainable practices like shade-grown plantations and proper processing techniques. The company aims to empower farmers and achieve fair trade certification to provide better incomes while protecting the environment.
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2. Guidelines include checking for branding, descriptions, volumes and quantities while picking; providing replacement options to customers; using an earpiece and providing details on calls with customers.
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Presentation 2013
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This marketing plan proposes an app-based online grocery delivery service. It aims to provide high quality groceries at lower prices than local stores and deliver them within 5 minutes. The plan is to acquire local stores by making them partners and cover all of a city or town. The zero-budget marketing plan involves collaborating with local stores, developing an app, conducting door-to-door publicity, and then starting sales on the app. The goal is to become the main marketplace for groceries and establish nationwide by targeting customers' daily needs.
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The document discusses the choices and tradeoffs between developing native mobile apps, mobile web apps, and hybrid apps. It notes that while native apps have advantages like performance and access to device features, the mobile web is more open and has lower costs. Hybrid apps attempt to combine the best of both by using web technologies like HTML and JavaScript with APIs that allow accessing device capabilities. The performance of mobile web technologies is improving but some applications still require native development.
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The document discusses several digital trends that are changing the healthcare landscape, including:
1) The rise of tablet devices like the iPad and their use for sales tools and digital detailing.
2) The growth of mobile applications for healthcare professionals and patients for tasks like decision support, education, and collaboration.
3) The increasing importance of location-based services that make healthcare information and resources more personalized and accessible on demand.
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MARKETING PLAN FOR "ONLINE GROCERY:DOOR-TO DOOR" APP.
MARKETING PLAN FOR "ONLINE GROCERY:DOOR-TO DOOR" APP.
Native vs. Web vs. Hybrid: Mobile Development Choices
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Similar to Venture Lab - Project 2 - GetMeOrganic
Presentation
Meadow Gold Dairy provides dairy products including milk, cream, butter and sour cream to customers in Colorado, Wyoming, and Nebraska from its facility in Englewood, Colorado. The facility receives milk from local farms, processes it through pasteurization and homogenization, and packages products for distribution. Meadow Gold offers services like par stocking, flexible delivery schedules, and product samples. It is well-suited to provide milk for local schools due to its convenient location and services.
Fries on Wheels
Fries on Wheels is a business that delivers fresh French fries to customers anywhere via mobile trucks, apps, and websites. They offer organic fries cooked in healthy oil along with sauces sourced from around the world. The business targets everyone, especially urban and college dwellers, by providing a convenient and affordable way to enjoy fries through various ordering channels and timely delivery. Revenue comes from fry and sauce sales, delivery fees, and drinks.
Food Truck Presentation
The Nest mobile food truck app and service provides customizable vegan catering options. It allows customers to order from their phone and pick up from the food truck at various locations. The app aims to bring communities together through healthy and affordable food. It offers discounts for loyalty memberships and bulk orders to reduce costs for customers. The mobile food truck is promoted through events and partnerships with local businesses to increase awareness and demand for the convenient catering service.
Food Truck Presentation
The Nest food truck uses a mobile app to provide vegan and healthy food options customized for customers' tastes. The app allows customers to order from anywhere and pick up their food from the truck when it is in their area. It aims to bring communities together around shared values of health and local businesses. The mobile app and online presence help promote the food truck's services, educate customers, and enable feedback between customers and the business.
GoSTORE
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GBC dry fruits.pptx
It is the most feasible business idea. It is already implemented in Pakistan, Peshawar. And it can easily be implemented any where in the world.
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This document proposes an online grocery delivery service called e-dibles for India. It would allow customers to purchase groceries and have them delivered. The target customers are busy professionals who want to save time, as well as physically unfit groups like seniors. The service aims to connect vendors and customers while standardizing pricing. It would require partnerships to make deliveries fast and affordable. Key advantages are convenience, availability, and product variety. Challenges include less control over quality and freshness without physical selection. A website and mobile app are proposed with features like favorites, search, checkout, and deals.
Assignment #5
The document discusses a company that provides housing and other services to both individual customers and other companies locally and worldwide. The company aims to serve its clients and products with quality assurance. It prioritizes customer service and satisfaction. While the company has already provided services to customers, it is ready to continue serving new customers who may request its products or services.
Benefits of Farmer's Market
The document discusses farmers markets and their benefits. It provides information on what a farmers market is, including that they are locally sourced markets that allow direct sales of foods like produce, meat, cheese and prepared foods. It then summarizes a farmers market event held by UAlbany students and provides locations and times for local farmers markets. The document outlines various benefits of shopping at farmers markets such as access to cheaper organic and pesticide-free foods, supporting the local economy and environment, and promoting humane treatment of animals. It concludes that farmers markets are important for sustainability.
Parfait Pitch
A pitch presentation for, Parfait: a gourmet grab-and-go parfait snack business. Design and content designed by me for a fourth year "Practicum in Business" course at Carleton University.
Funky Fruit Stanford 2015
Funky Fruit operated in the $100 billion fresh produce market in major US metropolitan areas. Through 9 weeks of interviews and MVP testing, they refined their business model of sourcing cosmetically imperfect produce from local farms and selling it directly to consumers at a discount. Their most successful MVP saw sales of over 120 produce boxes through improved packaging, branding, and targeting of families and offices beyond Stanford. While seeing promising signs of viability, scaling costs and market size remain open questions.
Bounty Box Stanford 2015
Funky Fruit operates in the $100B fresh produce market in the US. Over 9 weeks, they tested various models to source cosmetically imperfect produce from farms and sell it directly to consumers at a discount. Their most recent MVP involved sourcing from a medium-sized organic farm and selling 120+ boxes to new and repeat customers, including their first enterprise customer. Customer feedback was mostly positive but identified opportunities to improve packaging, quality assurance, and produce variety/portioning for families. The company continues to refine their model based on lessons from customer interactions and market testing.
Food hood
FoodHood is a startup that delivers authentic local home-cooked meals prepared by over 30 local chefs and delivered within 40 minutes by a team of 10 delivery personnel. The app allows customers to order from over 40 unique dishes daily and pay through 10 different payment options. FoodHood's goals are to break even by the third quarter, have 10,000 app downloads, and 500 daily meal subscribers. The target audiences are students and working professionals who want healthy, affordable meals without cooking. Special discounts and bonuses are offered to attract and reward customers and chefs.
Andy Jeffery
The document discusses the buying policy of Farrington's Farm Shop. The shop aims to source as much food as possible from local suppliers within a few miles to support the local economy and provide fresh, sustainable options to customers. The policy applies to both fresh and packaged goods. Only when an item absolutely cannot be sourced locally, like bananas, will the shop consider non-local suppliers. The shop also tries to ensure any imported fresh produce comes from countries that do not use exploitative farming practices.
One Stop Grocery: Marketing Plan
One Stop Grocery is a new startup that aims to provide hassle-free online grocery shopping to customers. It plans to collaborate with local grocery stores across cities to fulfill online orders placed through their app or website. This allows customers to shop for daily commodities from home without waiting in long queues. The company's goal is to generate Rs. 200 crore in turnover by 2016-2017 through this convenient online grocery shopping model while maintaining quality and building trust with customers.
Capstone project
YoGo Frozen Yogurt is a business plan for a frozen yogurt shop founded by Christina Breitbeil. The shop will sell a variety of frozen yogurt flavors made from dairy products as a lower fat alternative to ice cream. Potential customers include families and teens seeking a refreshing treat. The startup costs include equipment, supplies, and rent for the store location. YoGo anticipates making a 30% profit on each 6 ounce cup sold. The growth plan is to use profits to expand the shop into a national frozen yogurt chain by opening additional locations.
Bigshopin
This document discusses online grocery shopping in India. It first provides background on the author's study of online grocery stores in India, finding that there are at least three portals from Coimbatore, with BigShopIn doing well. It then analyzes BigShopIn in more detail, noting its professional website, partnership with Pothy's Supermarket for deliveries, and wide product selection searchable by category and brand. Finally, the document compares various online grocery business models in India and considers challenges like high logistics costs, customer delivery expectations, and competing with established local grocery stores.
Ecommerce - Final presentation Final -2
Whole Foods is a leading organic and natural foods supermarket chain. The presentation proposes developing an e-commerce platform to complement Whole Foods' brick-and-mortar stores. The strategy includes launching an online community, implementing competitive pricing and delivery options, and developing a loyalty program. Key metrics such as reach, clicks, conversions, and customer retention will measure the success of online campaigns and the platform in acquiring new customers and increasing Whole Foods' market share in the premium online grocery market. Recommendations include creating a mobile app, refining the loyalty program, and providing shopping analytics to enhance the customer experience.
Niagara Local Food Co-op 101
The Niagara Local Food Co-op is a cooperative marketplace that connects local farmers and producers directly with consumers in the Niagara region. Producers list their products online and consumers do their shopping virtually. Orders are assembled and distributed at hubs throughout Niagara on distribution days. The co-op is farmer and consumer owned and operated, and aims to support the local economy and environment by reducing the distance food travels from farm to table.
Greenies an e-organic retail
Greenies.net is a new organic retail platform launched in Mumbai, India in 2012. It connects organic farmers directly with wholesalers and consumers to cut out middlemen. Currently working with 30-40 farmers in 4-5 villages, the platform has onboarded several wholesalers. Greenies.net aims to provide the freshest organically grown produce through online ordering and delivery. By establishing partnerships and helping with organic certification, the platform looks to scale up and support farmers and the growing organic market in India.
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In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
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Venture Lab - Project 2 - GetMeOrganic
- 1. Organic Grocery Delivery Service
- 2. I want quality organic food...
- 3. without spending all of my money...
- 4. but I spend all day driving around...
- 5. and I still can't find everything I want!
- 6. Solution: GetMeOrganic ● A direct to end-user organic food delivery service. ● Provides access to products from local farmers' markets along with nation-wide organic food suppliers. ● Ensure quality of goods and sourcing of products from known providers.
- 7. Solution: GetMeOrganic ● Alleviates the need for multiple trips to different supermarkets. ● Ensures cost competitiveness by offering various sourcing/ delivery options. ● Supplies the organic products with an unmatched level of convenience and service.
- 8. How it works Sources: ● Local organic farmers ● Out of state organic farmers
- 9. How it works - Farmers (local & out-of-state) make available harvested produce each week - A list is provided to customers. Customers will have to: ● Choose preferred goods ● Pay total cost ● Choose date, place and time of delivery ● Produced gets delivered or Self pick-up from local outlet
- 10. How it works Goods ordered from out-of-state Considered 'Specialty items' - eg. Sun-ripe oranges from Florida ● Follow select-pay-order procedure ● Choose pick up or home delivery ● Attracts a special shipping fees
- 11. What it costs Goods ordered from local farms ● Cost less than a specialty store. No store overhead involved. ● cost includes the goods and delivery ● The more you order the less it costs to deliver each item.
- 12. What it costs to order speciality items ● Cost of item plus a shipping charge to acquire the item from out of state ● Customer costs include the item cost and delivery ● Requires higher delivery/shipping fee than local item ● Shipping fees for out of state items do not depend on the size of the order.
- 13. What's in it for YOU? Delivery where you want it, when you want it
- 14. What's in it for YOU? Competitive prices from all your top local food sources. Easy and convenient ways to save too!
- 15. No more... ● Waiting in long lines for checkout ● Returning back to the market to pick up things you forgot previously ● Carrying large, heavy groceries back home ● Worrying about whether something is out of stock or not, or buying them before it is out of stock or has gone bad
- 16. Shopping at your fingertips ● Shop with any computer device ○ Laptop/Desktop ○ Tablet ○ Smartphone ● Simple click and drag-and-drop interface for picking your groceries or saving them for later
- 17. Solution Conclusion ● Go Organic, Go Healthy ○ We provide you all kinds of organic goods in one delivery ● Stay Fresh, Save More ○ Everyday organic goods delivered directly from local farms ○ Lower prices than grocery stores guaranteed. ● You schedule, We deliver ○ We deliver at your most convenient time ● Easy Order, Easy Pay ○ Easy Access Online Order, Smart Phone App Order, Phone Order ○ Credit Cards, Debit Cards, PayPal, and Cash
- 18. Organic Grocery Delivery Service