This document discusses ways that businesses can use Twitter for marketing purposes. It outlines 7 ways to use Twitter: 1) listen to relevant conversations; 2) promote your own content; 3) ask questions to gain insights; 4) expand your network; 5) engage your existing network; 6) spread links to boost backlinks; and 7) help clients use Twitter for marketing. The document promotes using Twitter to listen, promote content, ask questions, network, and help clients with their social media marketing.